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Citi Creative Brief
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Citi Creative Brief

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  • 1. citibank creative brief Target Point oft tension Insight strategyOptimistic The Bitter Pill Connected Disappointed The Last The Bucket But… Dropof- Progressive - Uncertainty - Swimming Its Almost Too - Instability Optimism Late. We have- Educated - Negativity Upstream- Networked - Broken - Mediocrity - Defensive Despite All 1 more chance- Pro-Active Promises - Rationalization - Cynicism This…Their MAKE IT - Suffocating - Stuck In Creeping In Values Persist COUNT…OUR Debt Routine -Tired because Their FUTURE DE- - Under-em- Values Define PENDS ON IT ployment Them

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