The Solution Marketing Framework

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The Solution Marketing Framework
www.SolutionMarketingStrategies.com
Updated Nov 2015

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The Solution Marketing Framework

  1. 1. www.SolutionMarketingStrategies.com p1© 2009-2015 Solution Marketing Frameworks November, 2015
  2. 2. www.SolutionMarketingStrategies.com p2© 2009-2015 Solution Marketing Strategies Solution Marketing Framework™ Strategy, Metrics Place Product Pro- motion Price Company Customer, Pain Points, Outcomes Solution Access Education & Engagement Value so·lu·tion mar·ket·ing noun sə-ˈlü-shənˈmär-kə-tiŋ The process of defining, educating engaging, and providing access to complete and integrated solutions that deliver value by helping customers to solve their problems. Based on SIVA model by Dev & Schultz
  3. 3. www.SolutionMarketingStrategies.com p3© 2009-2015 Solution Marketing Strategies Solution Framework™ Services Customer, Pain Points, Outcomes Tech- nology User Experience Process Data/Content/ Community so·lu·tion noun sə-ˈlü-shən Business definition: A complete and integrated offering that includes everything required to solve a customer problem. Solution Marketing Pros LinkedIn Group linkedin.com/groups?gid=1826720 SolutionMarketingBlog.com @SteveRobins Solution Marketing Resources Steve Robins s.robins [at] SolutionMKT [dot] com

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