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The Solution Marketing Framework

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The Solution Marketing Framework …

The Solution Marketing Framework
www.SolutionMarketingBlog.com
2012

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  • 1. Solution Marketing Framework Strategy, Metrics so·lu·tion Solution Product mar·ket·ing noun sə-ˈlü-shənˈmär-kə-tiŋ Education & Access Place Pro- The process of defining, educating, Engagement Customer motion and providing access --- Company Pain to complete and integrated solutions Points that deliver value by helping customers to solve their Price Value problems. Based on SIVA model by Dev & Schultz© 2009-2012 www.SolutionMarketingBlog.com p1
  • 2. Customer-Centric Solution Services so·lu·tion noun sə-ˈlü-shən User Business definition: A complete and integrated offering that includes everything required to Tech- solve a customer problem. nology Process Customer --- Pain Points Resources Content/ Data Solution Marketing Pros LinkedIn Group linkedin.com/groups?gid=1826720 SolutionMarketingBlog.com Steve Robins s.robins [at] SolutionMKT [dot] com© 2009-2012 www.SolutionMarketingBlog.com p2