The Impact of Social Media In YOUR Product Organization

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Slides for a facilitated discussion on the impact of social media in product management and product marketing organizations.

Presented at ProductCamp Boston November, 2009.

Published in: Business, Technology
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The Impact of Social Media In YOUR Product Organization

  1. 1. As presented at: The Impact of Social Media In YOUR Product Organization Steve Robins Principal Solution Marketing Strategies November 7, 2009 © Solution Marketing Strategies, 2009
  2. 2. About This Presentation This presentation was the basis for a discussion on social media at ProductCamp Boston on November 7, 2009. Check out The Solution Marketing Blog - http://bit.ly/pcampsm for additional for supplemental material on social media, including discussion notes, links and more. Join the Solution Marketing Community! – Subscribe to the SolutionMarketingBlog (see “Subscribe” on the right):. – Join Solution Marketing Pros on LinkedIn: http://www.linkedin.com/groups?home=&gid=1826720 THANKS to everyone who participated! © 2009 p2
  3. 3. Steve Robins 10+ years in solution marketing – Expertise in product, solution and industry marketing – Experience: EMC Documentum, KANA, The Yankee Group and more Principal, Solution Marketing Strategies Founder, The Solution Marketing Blog Inbound Marketing Certified Professional If I can help you in any way, please let me know: s.robins@SolutionMKT.com SteveRobins1 www.LinkedIn.com/in/ www.Twitter.com/SteveRobins www.SolutionMarketingBlog.com www.SolutionMarketingStrategies.com www.barcamp.org/ProductCampBoston © 2009 p3
  4. 4. The Impact of Social Media In YOUR Product Organization Overview – Best practices – Share ideas – Your organization’s experience in social media – Develop new ways to leverage the power of social media Agenda – Goals – Potential uses of social media – Social media tools – Evolving roles © 2009 p4
  5. 5. Potential Goals Learn Get found Generate leads Increase revenue Build company credibility Build personal brand © 2009 p5
  6. 6. Uses of Social Media Product Management – Competitive intelligence – Market intelligence – Market trends Customers – Customer feedback – Vet ideas – Build relationships Customer Community – Engage customers early in development cycles – Connect customers to company – Advisory councils © 2009 p6
  7. 7. Uses of Social Media II Marketing – Get found – Lead generation – Lead nurturing Influence – build company credibility, relationships – Engage with analysts, press, bloggers – Comment on blogs – Answer questions © 2009 p7
  8. 8. Social Media Tools - Categories Blogs Microblogging - Twitter Social networks – Facebook, LinkedIn Crowd-sourced content – Digg, Delicio.us Commenting - Disqus Content sharing – Video – Photos – Slides – Documents © 2009 p8
  9. 9. © 2009 p9
  10. 10. Evolving Roles Ongoing – Commitment – day in and day out Content – Create a lot of content Social/outward facing Personality – Develop a unique voice Company policies – Professional – Stay within bounds Org structure © 2009 p10
  11. 11. The Impact of Social Media In YOUR Product Organization Steve Robins Principal Solution Marketing Strategies November 7, 2009 © Solution Marketing Strategies, 2009
  12. 12. How Do You Make Sense of It All? © 2009 p12

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