0
SAPAssaad, Rhan and Bentzi
BusinessSolutionSoftware
Basic Overview•   Businesses Management Software•   Communication integration.•   Streamline processes.•   Identify and so...
TestimonialsBill Davis, director of Financial Systems and Processes at CenterpointSAP helped streamline communications. No...
The Negatives•   Bad user interface.•   Lack of flexibility.•   Cost of maintenance•   Low patch application    rate -> se...
Overall•   Completeness: 4.5    o People/users , fit to needs: 4       High value Index implies usability and flexibility...
Overall•   Completeness: 4.5    o Content/Information: 5       Has a lot of users and thus have a lot of data    o Techno...
Overall•   Strategy: 4    o Differentiated offerings: 2        Oracle and IBM both have similar           offerings    o ...
Is it a Solution?The team believes that SAP is a software  solution because:•  it address a problem and makes it easier•  ...
The Team       Assaad:        LinkedIn Email                               Bentzi:                                Email   ...
SAP - Solution Marketing Case Study
SAP - Solution Marketing Case Study
Upcoming SlideShare
Loading in...5
×

SAP - Solution Marketing Case Study

1,370

Published on

Case study by Assaad, Rhan and Bentzi
from Solution Marketing course at The Boston Startup School. June 2012.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,370
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
19
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "SAP - Solution Marketing Case Study"

  1. 1. SAPAssaad, Rhan and Bentzi
  2. 2. BusinessSolutionSoftware
  3. 3. Basic Overview• Businesses Management Software• Communication integration.• Streamline processes.• Identify and solve the problem.• Better job than competitors• Provides several solutions o financial management o analytic applications o cloud computing
  4. 4. TestimonialsBill Davis, director of Financial Systems and Processes at CenterpointSAP helped streamline communications. Not just with customers but with employee trucks.SAP is reliable.
  5. 5. The Negatives• Bad user interface.• Lack of flexibility.• Cost of maintenance• Low patch application rate -> security issues• Too sales focused o core innovation strength gets diluted
  6. 6. Overall• Completeness: 4.5 o People/users , fit to needs: 4  High value Index implies usability and flexibility  Quora stated bad user interface o Process  Several different products  High value index implies high ROI Content/ Data Customer --- Pain Process Points Technology User Services
  7. 7. Overall• Completeness: 4.5 o Content/Information: 5  Has a lot of users and thus have a lot of data o Technology: Hardware & software  A lot of software patches released and not installed Content/ Data o Services & Support: 5  Great Reviews Customer --- Pain Process Points Technology User Services
  8. 8. Overall• Strategy: 4 o Differentiated offerings: 2  Oracle and IBM both have similar offerings o Partners: 5  Several Partnerships including educational partnerships
  9. 9. Is it a Solution?The team believes that SAP is a software solution because:• it address a problem and makes it easier• is widely used and accepted as a solution• provides several different types of solutitons for various problems
  10. 10. The Team Assaad: LinkedIn Email Bentzi: Email Rhan: LinkedIn EmailWe are Marketing Students at
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×