LinkedIn - Solution Marketing Case Study

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Case study by Kelly McDonald and Nicki Haylonfrom Solution Marketing course at The Boston Startup School. June 2012.

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LinkedIn - Solution Marketing Case Study

  1. 1. LinkedInMax Ade & Luis Duco
  2. 2. LinkedIn 35By: Max AdeLuis M. Duco
  3. 3. Max Ade Boston Startup School - Marketing Track• Twitter: @adesome• LinkedIn: www.linkedin.com/in/adesome
  4. 4. Luis M. Duco Boston Startup School - Marketing Track• Twitter: @LMDuco• LinkedIn:www.linkedin.com/in/lmduco
  5. 5. CompletenessPeople/users, fit to needs 5 Solution: Business networking; 6.4 Million Passwords Reportedly Stolen From LinkedIn Website, but took andProcess 2 old concept (6 °of separation) Very good with contact info;Content/Information 3 bad at other mediaTechnology: Hardware and Blog: Tech centers aroundsoftware 5 world; women entrepreneurs Streamline head hunter and job finder; premium account should write TY to companiesServices & support 4 who have viewed account
  6. 6. Quora• What are LinkedIns competitors?• This is a follow-up question to LinkedIn: Why does LinkedIn seem to have no serious competitors?.• Answer Wiki• Viadeo (35M members) XING (10M members) BranchOut Bizily partnerup company.com Zerply Achoo
  7. 7. StrategyDifferentiated In between social mediaoffereing- unique in and yellow pages;market 4 cometitor branch outPartners: includestech, apps, and Professional contentcontent 5 sharing Hiring solutions was upPartner-friendly 121%; companies arebusiness model using more to find leads(win-win) 5 and employees
  8. 8. Linkedin Premium Review and ImpressionsAdvanced Search Inmail and Openlink-Verdict: +1 - Veredict: -1 Move to the Top of theWho’s Viewed Your Profile List- Veredict: +1 - Veredict: -1Search Organizer Job Seeker Badge- Veredict: +1 - Veredict: -1 Is it worth it? Final score: 0

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