Kindle Fire Solution Marketing Analysis

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Case study by Matt DiStefano and Kerrie McCarthy
for the Solution Marketing course at The Boston Startup School. June 2012.

Published in: Business, Technology
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Kindle Fire Solution Marketing Analysis

  1. 1. Kindle FireMatt DiStefano & Kerrie McCarthy
  2. 2. Kindle FireSolution Marketing AnalysisMatt DiStefano and Kerrie McCarthy
  3. 3. People/Users, Fit to Needs3.0
  4. 4. Process/Completeness4.0 - all the necessary components of a media library
  5. 5. Content/Information3.0 , media consumption is their bread and butter, but short battery life and small screen, poorer resolution
  6. 6. Technology: hardware andsoftware3.0-Amazon silk brings new aspect to Kindle-Speeds up processing time for web pages and reading view keeps focus on enjoying your media your way-touchscreen can be unresponsive-lack of security
  7. 7. Services and Support3.0 - lacking easy physical support
  8. 8. Differentiated Offering3-unique in making media digestible i.e. amazon silk,-classic kindle is a stronger unique offering
  9. 9. PartnersRating 4
  10. 10. Partner Friendly- ModelRating 2.5Partnership with Android is strong, but there isnt much room for anything else.
  11. 11. Is It A Solution?Total Score: 21.5Solution for people looking for a multimedia oriented tablet.

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