Kindle Fire Solution Marketing Analysis
Upcoming SlideShare
Loading in...5
×
 

Kindle Fire Solution Marketing Analysis

on

  • 1,479 views

Case study by Matt DiStefano and Kerrie McCarthy

Case study by Matt DiStefano and Kerrie McCarthy
for the Solution Marketing course at The Boston Startup School. June 2012.

Statistics

Views

Total Views
1,479
Views on SlideShare
1,473
Embed Views
6

Actions

Likes
0
Downloads
16
Comments
0

3 Embeds 6

http://activekindlefire.jusst.us 4
http://www.linkedin.com 1
http://kindlefireanswers.jusst.us 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Kindle Fire Solution Marketing Analysis Kindle Fire Solution Marketing Analysis Presentation Transcript

  • Kindle FireMatt DiStefano & Kerrie McCarthy
  • Kindle FireSolution Marketing AnalysisMatt DiStefano and Kerrie McCarthy
  • People/Users, Fit to Needs3.0
  • Process/Completeness4.0 - all the necessary components of a media library
  • Content/Information3.0 , media consumption is their bread and butter, but short battery life and small screen, poorer resolution
  • Technology: hardware andsoftware3.0-Amazon silk brings new aspect to Kindle-Speeds up processing time for web pages and reading view keeps focus on enjoying your media your way-touchscreen can be unresponsive-lack of security
  • Services and Support3.0 - lacking easy physical support
  • Differentiated Offering3-unique in making media digestible i.e. amazon silk,-classic kindle is a stronger unique offering
  • PartnersRating 4
  • Partner Friendly- ModelRating 2.5Partnership with Android is strong, but there isnt much room for anything else.
  • Is It A Solution?Total Score: 21.5Solution for people looking for a multimedia oriented tablet.