HP TouchPad

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Case study by Kelly McDonald & Nicki Haylon …

Case study by Kelly McDonald & Nicki Haylon
from Solution Marketing course at The Boston Startup School. June 2012.

More in: Business , Technology
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  • 1. HP TouchPadKelly McDonald & Nicki Haylon
  • 2. The HP TouchPadKelly McDonald http://www.linkedin.com/in/kellymcdonald1 Nicki Haylon http://www.linkedin.com/pub/nicole-haylon/40/b37/94a
  • 3. ScorecardCOMPLETENESSPeople/users, fit to needs: 3Process: 2Content/Information: 1Technology: Hardware & Software: 1Services & Support: 1STRATEGYDifferentiated offering - unique in market: 1Partners: includes tech, apps, and content: 1Partner-friendly business model (win-win): 1TOTAL: 11
  • 4. HP Customer Support...or lack thereof
  • 5. Integration is lacking"Simply put, unless a consumer owns a webOS smartphone, they can’t take advantage of the TouchPad’s best features. And that’s quite unfortunate."http://www.eweek.com/c/a/Mobile-and-Wireless/Apple-iPad-2-vs-HP-TouchPad-10-Reasons-to-Buy- iPad-2-700912/1/
  • 6. Security = Swiss Cheese
  • 7. App Marketplace is SmallFrom Amazon.com review:APPs: B-HP App market is lacking. You could take in to account that it just launched and will have more coming. If youre patient youll start seeing new ones every week. From whats available NOW you can manage. There are games and several productivity apps worth checking out.
  • 8. Dead at 48...days
  • 9. TouchPad v iPad
  • 10. Partners were left high and dry