CHASE 2011 - Mobilise Your Data

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Mobilise Your Data

According to Ofcom, 23% of the UK’s mobile phone users now use their handsets to access the Internet. Many users now access web content exclusively on their mobile devices, e.g. from their iPhone, iPad, Windows Smartphone or Blackberry device.

With 96% of the UK population owning a mobile phone, SMS text is an increasingly popular communication mechanism and one that the NFP sector should embrace. Why? Costs are low, campaigns can be setup quickly and with two way text message donations can be sent quickly and efficiently.

Your presenter, Steve Cast, Founder and MD of Redbourn Business Systems, will present practical tips on how to integrate your database with the mobile world, using client case studies as examples.

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CHASE 2011 - Mobilise Your Data

  1. 1. CHASE 2011<br />Mobilise Your Data<br />22nd February 2011<br /> © Steve Cast<br />Redbourn Business Systems Limited<br />
  2. 2. POLITE NOTICE<br />This presentation is <br />Copyright © Steve Cast, of Redbourn Business Systems Limited 2011 with all rights reserved. Please do not distribute this presentation without first confirming with steve.cast@redbourn.co.uk<br />Thank You<br />Mobilise Your Data Slide 2 © Steve Cast, Redbourn Business Systems Limited<br />
  3. 3. PLEASE<br />SWITCH ON<br />YOUR<br />MOBILE PHONES<br />THANK YOU!<br />Mobilise Your Data Slide 3 © Steve Cast, Redbourn Business Systems Limited<br />
  4. 4. When?<br />Why?<br />Where?<br />Question and Answer <br />Session<br />At The End<br />Who?<br />Why?<br />How?<br />When?<br />Who?<br />What?<br />Mobilise Your Data Slide 4 © Steve Cast, Redbourn Business Systems Limited<br />
  5. 5. Mobilise Your Data?<br />• MOBILISE (verb)<br />  The verb MOBILISE has 4 senses:<br /> 1. Call to arms; of military personnel2. Get ready for war3. Make ready for action or use4. Cause to move around<br />Make ready for action or use<br />Mobilise Your Data Slide 5 © Steve Cast, Redbourn Business Systems Limited<br />
  6. 6. Mobile Technology<br />From Wikipedia, the free encyclopaedia<br />Mobile technology is a collective term used to describe the various types of cellular communication technology. Since the beginning of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a cellular phone, GPS navigation system, an embedded web browser, an Instant Messenger client, and a hand-held video gaming system. <br />Many experts argue that the future of computer technology rests in mobile/wireless computing.<br />Mobilise Your Data Slide 6 © Steve Cast, Redbourn Business Systems Limited<br />
  7. 7. Mobilise Your Data?<br />Mobilise Your Data Slide 7 © Steve Cast, Redbourn Business Systems Limited<br />
  8. 8. Introduction<br />Mobilise Your Data Slide 8 © Steve Cast, Redbourn Business Systems Limited<br />
  9. 9. Mobilise Your Data <br />Background and<br />Trends<br />Available<br />Services<br />Integration<br />Case Studies<br />Predictions<br />/Next Steps<br />Mobilise Your Data Slide 9 © Steve Cast, Redbourn Business Systems Limited<br />
  10. 10. For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow. <br />Please Give Us Your Feedback<br />feedback@redbourn.co.uk<br />Mobilise Your Data Slide 10 © Steve Cast, Redbourn Business Systems Limited<br />
  11. 11. Mobilise Your Data <br />Background and<br />Trends<br />Background and<br />Trends<br />Available<br />Services<br />Integration and<br />Case Studies<br />Next Steps/<br />Predictions<br />Mobilise Your Data Slide 11 © Steve Cast, Redbourn Business Systems Limited<br />
  12. 12. Background and Trends - Statistics:The world is going mobile<br />Source: CM First 2011<br />Mobilise Your Data Slide 12 © Steve Cast, Redbourn Business Systems Limited<br />
  13. 13. Background and Trends - Statistics:The UK is going mobile<br />Sources: Ofcom 2010<br /> BBC 2010<br />Mobilise Your Data Slide 13 © Steve Cast, Redbourn Business Systems Limited<br />
  14. 14. Background and Trends - Checklist:CIO’s Checklist for 2011<br />“Companies should factor these top<br />10 technologies in their strategic<br />planning process by asking key<br /> questions and making deliberate<br /> decisions about them<br /> during the next two years.”<br />David Cearley, Vice President and distinguished analyst at Gartner<br />Mobilise Your Data Slide 14 © Steve Cast, Redbourn Business Systems Limited<br />
  15. 15. Background and Trends - Trends:The Android v iPhone battle continues<br />The Open Source Android Smartphone <br />will be the leading smart phone Operating System by 2014.<br />Source:<br />Gartner Research September 2010<br />Mobilise Your Data Slide 15 © Steve Cast, Redbourn Business Systems Limited<br />
  16. 16. Background and Trends - Trends:Ever Increasing Use of Mobiles<br />A recent survey of 5,000 Britons carried out by PC World found:<br />50% of people spend 30 minutes a day in the bathroom, on their mobile phone. <br />That’s more time than they spend showering or cleaning their teeth. <br />Source: guardian.co.uk 02/01/2011<br />Mobilise Your Data Slide 16 © Steve Cast, Redbourn Business Systems Limited<br />
  17. 17. Background and Trends - Shopping:Is mobile shopping that different to donating?<br />“Mobile is clearly becoming a new way<br /> people shop…. [Ebay has] has nearly <br />tripled gross merchandise value <br />year-over-year to nearly $2billion…<br />In 2011 we expect Mobile GMV to <br />double to $4billion”<br />John Donahoe<br />President and CEO, eBay<br />Mobilise Your Data Slide 17 © Steve Cast, Redbourn Business Systems Limited<br />
  18. 18. iPhone<br />Mobilise Your Data: Survey <br />Symbian<br />Nokia, Sony, Samsung<br />Blackberry<br />Android<br />Windows Phone<br />Mobilise Your Data Slide 18 © Steve Cast, Redbourn Business Systems Limited<br />
  19. 19. iPhone<br />Mobilise Your Data Survey <br />Symbian<br />Nokia, Sony, Samsung<br />Blackberry<br />Symbian<br />36%<br />Blackberry<br />14.8%<br />Windows Phone<br />Windows Phone<br />7%<br />Android<br />Android<br />25.5%<br />iPhone<br />16.7%<br />Sources: <br />Daily Telegraph, 11/10/10 and 11/11/2010 combined<br />Mobilise Your Data Slide 19 © Steve Cast, Redbourn Business Systems Limited<br />
  20. 20. Mobilise Your Data <br />Background and<br />Trends<br />Available<br />Services<br />Available <br />Services<br />Integration and<br />Case Studies<br />Next Steps/<br />Predictions<br />Mobilise Your Data Slide 20 © Steve Cast, Redbourn Business Systems Limited<br />
  21. 21. Available Services<br />Mobilise Your Data Slide 21 © Steve Cast, Redbourn Business Systems Limited<br />
  22. 22. Available Services: SMS Text<br />Mobilise Your Data Slide 22 © Steve Cast, Redbourn Business Systems Limited<br />
  23. 23. Available Services: Apps<br />Mobilise Your Data Slide 23 © Steve Cast, Redbourn Business Systems Limited<br />
  24. 24. Available Services: Mobile Browser<br />Mobilise Your Data Slide 24 © Steve Cast, Redbourn Business Systems Limited<br />
  25. 25. Available Services: Adobe Flash Lite<br />Mobilise Your Data Slide 25 © Steve Cast, Redbourn Business Systems Limited<br />
  26. 26. Available Services: Mobile Games<br />Mobilise Your Data Slide 26 © Steve Cast, Redbourn Business Systems Limited<br />
  27. 27. Mobilise Your Data <br />Background and<br />Trends<br />Available<br />Services<br />Integration and<br />Case Studies<br />Next Steps/<br />Predictions<br />Integration and<br />Case Studies<br />Mobilise Your Data Slide 27 © Steve Cast, Redbourn Business Systems Limited<br />
  28. 28. Integration: SMS Text<br />Mobilise Your Data Slide 28 © Steve Cast, Redbourn Business Systems Limited<br />
  29. 29. Integration: SMS TextMobilise Your Data - Essentials<br />Mobilise Your Data Slide 29 © Steve Cast, Redbourn Business Systems Limited<br />
  30. 30. Integration: SMS TextMobilise Your Data - Essentials<br />Mobilise Your Data Slide 30 © Steve Cast, Redbourn Business Systems Limited<br />
  31. 31. Integration: SMS TextMobilise Your Data - Optionally<br />Mobilise Your Data Slide 31 © Steve Cast, Redbourn Business Systems Limited<br />
  32. 32. Integration: SMS Text – How?<br />Live <br />Demonstration<br />Mobilise Your Data Slide 32 © Steve Cast, Redbourn Business Systems Limited<br />
  33. 33. Integration: SMS TextMobilise Your Data – Next Steps<br />Mobilise Your Data Slide 33 © Steve Cast, Redbourn Business Systems Limited<br />
  34. 34. Mobilise Your Data <br />SMS Case Study 1<br />In 2010, over US$40M in total was raised in just 40 days for Haiti. <br />The Red Cross, with their text “Haiti” to 90999 to send a $10 donation to the Red Cross campaign, raised US$7M in 36 hours. <br />Sources: mashable.com and msnbc.com<br />Mobilise Your Data Slide 34 © Steve Cast, Redbourn Business Systems Limited<br />
  35. 35. Mobilise Your Data <br />SMS Case Study 2<br />In the UK, £7.8M was raised by text, through £1 and £5 donations for Red Nose Day 2009.<br />Mobile operators waived their usual fees and no VAT was charged by the Treasury on these donations, so 100% of all text donations went to the appeal. <br />Source: Various<br />Mobilise Your Data Slide 35 © Steve Cast, Redbourn Business Systems Limited<br />
  36. 36. Integration: Apps<br />Mobilise Your Data Slide 36 © Steve Cast, Redbourn Business Systems Limited<br />
  37. 37. Integration: Apps Mobilise Your Data - Decisions<br />DIY?<br />Mobilise Your Data Slide 37 © Steve Cast, Redbourn Business Systems Limited<br />
  38. 38. Integration: Apps Mobilise Your Data - Decisions<br />Complex Apps developed by a commercial software developer or agency can cost tens of thousands of pounds plus maintenance.<br />OR<br />Mobilise Your Data Slide 38 © Steve Cast, Redbourn Business Systems Limited<br />
  39. 39. Mobilise Your Data <br />App Case Study<br />Depaul UK launched iHobo in May 2010 and is one of the most successful charity apps to date. <br />“We didn’t really expect it to make money, but the rate of return on investment has been higher than any direct mail or media campaign we’ve ever run”<br />Paul Marriot, Depaul UK’s Chief Executive.<br />Source: Third Sector Magazine, 27 Jul 2010<br />Mobilise Your Data Slide 39 © Steve Cast, Redbourn Business Systems Limited<br />
  40. 40. Mobilise Your Data <br />Mobilise Your Data Slide 40 © Steve Cast, Redbourn Business Systems Limited<br />
  41. 41. Mobilise Your Data <br />App Case Study (continued)<br />Depaul UK were luck enough to have the app developed for free by a creative agency. <br />iHobo has raised £7,000 by July 2010 but the viral nature of the marketing meant that it topped the iTunes app chart . One estimate on the value of this coverage was put at £1.6M<br />Source: Third Sector Magazine, 27 Jul 2010<br />Mobilise Your Data Slide 41 © Steve Cast, Redbourn Business Systems Limited<br />
  42. 42. Integration: Mobile Browser<br />Cheaper Phones Cannot Run Apps<br />Will Apple Allow Donation Apps?<br />Mobilise Your Data Slide 42 © Steve Cast, Redbourn Business Systems Limited<br />
  43. 43. Integration: Mobile Browser<br />Mobilise Your Data - Decisions<br />Mobilise Your Data Slide 43 © Steve Cast, Redbourn Business Systems Limited<br />
  44. 44. Integration: Mobile Browser<br />Existing Site Issues<br />Mobilise Your Data Slide 44 © Steve Cast, Redbourn Business Systems Limited<br />
  45. 45. Integration: Mobile Browser<br />Mobilise Your Data - Decisions<br />Mobilise Your Data Slide 45 © Steve Cast, Redbourn Business Systems Limited<br />
  46. 46. Mobilise Your Data <br />Mobile Website Case Study<br />m.cyberbullying.co.uk<br />Uses RSS Feeds and apparently completed in under 3 hours development!<br />“In the first three days m.cyberbullying.co.uk was online over 300 people accessed the site from a multitude of different mobile phones.”<br />Source: www.socialmediacharity.com 08/01/2011<br />Mobilise Your Data Slide 46 © Steve Cast, Redbourn Business Systems Limited<br />
  47. 47.
  48. 48. Integration: Adobe Flash (Lite)<br />In Brief<br />Mobilise Your Data Slide 48 © Steve Cast, Redbourn Business Systems Limited<br />
  49. 49. Integration: Mobile Games<br />Source: www.facebook.com, Feb 2011<br />Mobilise Your Data Slide 49 © Steve Cast, Redbourn Business Systems Limited<br />
  50. 50. Integration: Mobile Games<br />In Brief <br />Source: www.appsfire.com, Jan 2011<br />Mobilise Your Data Slide 50 © Steve Cast, Redbourn Business Systems Limited<br />
  51. 51. Mobilise Your Data <br />Game Case Study - War Child UK<br />War Child UK have worked with Football Manager since 2005. In 2010 they extended the relationship to include not just in game advertising, but in game donation. <br />Source: War Child UK, Nov 2010<br />Mobilise Your Data Slide 51 © Steve Cast, Redbourn Business Systems Limited<br />
  52. 52.
  53. 53. Mobilise Your Data <br />Next Steps<br />Mobilise Your Data Slide 53 © Steve Cast, Redbourn Business Systems Limited<br />
  54. 54. Mobilise Your Data <br /> Summary<br />Background and<br />Trends<br />Available <br />Services<br />The World is<br />Going Mobile<br />30M Phones Sold<br />In the UK In 2010<br />Android v iPhone<br />UK Browsing Habits Changing<br />SMS Text<br />Apps<br />Mobile<br />Browser<br />Adobe Flash<br />(Lite)<br />Mobile Games<br />Integration and<br />Case Studies<br />Next Steps… <br />SMS:<br />Advantage Fundraiser<br />APPS:<br />iHOBO<br />Mobile Browser:<br />CyberBulling<br />Review <br />Situation<br />Prepare<br />Data<br />Develop<br />Strategy<br />Implement<br />Strategy<br />Mobile Browser:<br />CyberBulling<br />Mobile Games:<br />War Child UK<br />Mobilise Your Data Slide 54 © Steve Cast, Redbourn Business Systems Limited<br />
  55. 55. Mobilise Your Data: Predictions<br />Online and Mobile<br />Games are going to <br />be huge in 2011<br />Android will win<br />the Smartphone <br />Contest<br />Smartphones will <br />eventually replace<br />desktop PCs for most<br />users <br />Steve Cast, MInstF<br />Founder and Managing Director, Redbourn Business Systems Ltd<br />Mobilise Your Data Slide 55 © Steve Cast, Redbourn Business Systems Limited<br />
  56. 56. Mobilise Your Data <br />Need More Help?<br />Mobilise Your Data Slide 56 © Steve Cast, Redbourn Business Systems Limited<br />
  57. 57. Mobilise Your Data <br />Question and Answer Session<br />Mobilise Your Data Slide 57 © Steve Cast, Redbourn Business Systems Limited<br />
  58. 58. For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow. <br />Please Give Us Your Feedback<br />feedback@redbourn.co.uk<br /> Or <br />SMS 07973 327547<br />Mobilise Your Data Slide 58 © Steve Cast, Redbourn Business Systems Limited<br />
  59. 59. Thank You For Your Time<br />
  60. 60. Mobilise Your Data <br />Need More Help?<br />Mobilise Your Data Slide 60 © Steve Cast, Redbourn Business Systems Limited<br />

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