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CHASE 2011 - Mobilise Your Data
 

CHASE 2011 - Mobilise Your Data

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Mobilise Your Data

According to Ofcom, 23% of the UK’s mobile phone users now use their handsets to access the Internet. Many users now access web content exclusively on their mobile devices, e.g. from their iPhone, iPad, Windows Smartphone or Blackberry device.

With 96% of the UK population owning a mobile phone, SMS text is an increasingly popular communication mechanism and one that the NFP sector should embrace. Why? Costs are low, campaigns can be setup quickly and with two way text message donations can be sent quickly and efficiently.

Your presenter, Steve Cast, Founder and MD of Redbourn Business Systems, will present practical tips on how to integrate your database with the mobile world, using client case studies as examples.

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    CHASE 2011 - Mobilise Your Data CHASE 2011 - Mobilise Your Data Presentation Transcript

    • CHASE 2011
      Mobilise Your Data
      22nd February 2011
      © Steve Cast
      Redbourn Business Systems Limited
    • POLITE NOTICE
      This presentation is
      Copyright © Steve Cast, of Redbourn Business Systems Limited 2011 with all rights reserved. Please do not distribute this presentation without first confirming with steve.cast@redbourn.co.uk
      Thank You
      Mobilise Your Data Slide 2 © Steve Cast, Redbourn Business Systems Limited
    • PLEASE
      SWITCH ON
      YOUR
      MOBILE PHONES
      THANK YOU!
      Mobilise Your Data Slide 3 © Steve Cast, Redbourn Business Systems Limited
    • When?
      Why?
      Where?
      Question and Answer
      Session
      At The End
      Who?
      Why?
      How?
      When?
      Who?
      What?
      Mobilise Your Data Slide 4 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data?
      • MOBILISE (verb)
        The verb MOBILISE has 4 senses:
      1. Call to arms; of military personnel2. Get ready for war3. Make ready for action or use4. Cause to move around
      Make ready for action or use
      Mobilise Your Data Slide 5 © Steve Cast, Redbourn Business Systems Limited
    • Mobile Technology
      From Wikipedia, the free encyclopaedia
      Mobile technology is a collective term used to describe the various types of cellular communication technology. Since the beginning of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a cellular phone, GPS navigation system, an embedded web browser, an Instant Messenger client, and a hand-held video gaming system.
      Many experts argue that the future of computer technology rests in mobile/wireless computing.
      Mobilise Your Data Slide 6 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data?
      Mobilise Your Data Slide 7 © Steve Cast, Redbourn Business Systems Limited
    • Introduction
      Mobilise Your Data Slide 8 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      Background and
      Trends
      Available
      Services
      Integration
      Case Studies
      Predictions
      /Next Steps
      Mobilise Your Data Slide 9 © Steve Cast, Redbourn Business Systems Limited
    • For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow.
      Please Give Us Your Feedback
      feedback@redbourn.co.uk
      Mobilise Your Data Slide 10 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      Background and
      Trends
      Background and
      Trends
      Available
      Services
      Integration and
      Case Studies
      Next Steps/
      Predictions
      Mobilise Your Data Slide 11 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Statistics:The world is going mobile
      Source: CM First 2011
      Mobilise Your Data Slide 12 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Statistics:The UK is going mobile
      Sources: Ofcom 2010
      BBC 2010
      Mobilise Your Data Slide 13 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Checklist:CIO’s Checklist for 2011
      “Companies should factor these top
      10 technologies in their strategic
      planning process by asking key
      questions and making deliberate
      decisions about them
      during the next two years.”
      David Cearley, Vice President and distinguished analyst at Gartner
      Mobilise Your Data Slide 14 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Trends:The Android v iPhone battle continues
      The Open Source Android Smartphone
      will be the leading smart phone Operating System by 2014.
      Source:
      Gartner Research September 2010
      Mobilise Your Data Slide 15 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Trends:Ever Increasing Use of Mobiles
      A recent survey of 5,000 Britons carried out by PC World found:
      50% of people spend 30 minutes a day in the bathroom, on their mobile phone.
      That’s more time than they spend showering or cleaning their teeth.
      Source: guardian.co.uk 02/01/2011
      Mobilise Your Data Slide 16 © Steve Cast, Redbourn Business Systems Limited
    • Background and Trends - Shopping:Is mobile shopping that different to donating?
      “Mobile is clearly becoming a new way
      people shop…. [Ebay has] has nearly
      tripled gross merchandise value
      year-over-year to nearly $2billion…
      In 2011 we expect Mobile GMV to
      double to $4billion”
      John Donahoe
      President and CEO, eBay
      Mobilise Your Data Slide 17 © Steve Cast, Redbourn Business Systems Limited
    • iPhone
      Mobilise Your Data: Survey
      Symbian
      Nokia, Sony, Samsung
      Blackberry
      Android
      Windows Phone
      Mobilise Your Data Slide 18 © Steve Cast, Redbourn Business Systems Limited
    • iPhone
      Mobilise Your Data Survey
      Symbian
      Nokia, Sony, Samsung
      Blackberry
      Symbian
      36%
      Blackberry
      14.8%
      Windows Phone
      Windows Phone
      7%
      Android
      Android
      25.5%
      iPhone
      16.7%
      Sources:
      Daily Telegraph, 11/10/10 and 11/11/2010 combined
      Mobilise Your Data Slide 19 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      Background and
      Trends
      Available
      Services
      Available
      Services
      Integration and
      Case Studies
      Next Steps/
      Predictions
      Mobilise Your Data Slide 20 © Steve Cast, Redbourn Business Systems Limited
    • Available Services
      Mobilise Your Data Slide 21 © Steve Cast, Redbourn Business Systems Limited
    • Available Services: SMS Text
      Mobilise Your Data Slide 22 © Steve Cast, Redbourn Business Systems Limited
    • Available Services: Apps
      Mobilise Your Data Slide 23 © Steve Cast, Redbourn Business Systems Limited
    • Available Services: Mobile Browser
      Mobilise Your Data Slide 24 © Steve Cast, Redbourn Business Systems Limited
    • Available Services: Adobe Flash Lite
      Mobilise Your Data Slide 25 © Steve Cast, Redbourn Business Systems Limited
    • Available Services: Mobile Games
      Mobilise Your Data Slide 26 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      Background and
      Trends
      Available
      Services
      Integration and
      Case Studies
      Next Steps/
      Predictions
      Integration and
      Case Studies
      Mobilise Your Data Slide 27 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS Text
      Mobilise Your Data Slide 28 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS TextMobilise Your Data - Essentials
      Mobilise Your Data Slide 29 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS TextMobilise Your Data - Essentials
      Mobilise Your Data Slide 30 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS TextMobilise Your Data - Optionally
      Mobilise Your Data Slide 31 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS Text – How?
      Live
      Demonstration
      Mobilise Your Data Slide 32 © Steve Cast, Redbourn Business Systems Limited
    • Integration: SMS TextMobilise Your Data – Next Steps
      Mobilise Your Data Slide 33 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      SMS Case Study 1
      In 2010, over US$40M in total was raised in just 40 days for Haiti.
      The Red Cross, with their text “Haiti” to 90999 to send a $10 donation to the Red Cross campaign, raised US$7M in 36 hours.
      Sources: mashable.com and msnbc.com
      Mobilise Your Data Slide 34 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      SMS Case Study 2
      In the UK, £7.8M was raised by text, through £1 and £5 donations for Red Nose Day 2009.
      Mobile operators waived their usual fees and no VAT was charged by the Treasury on these donations, so 100% of all text donations went to the appeal.
      Source: Various
      Mobilise Your Data Slide 35 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Apps
      Mobilise Your Data Slide 36 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Apps Mobilise Your Data - Decisions
      DIY?
      Mobilise Your Data Slide 37 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Apps Mobilise Your Data - Decisions
      Complex Apps developed by a commercial software developer or agency can cost tens of thousands of pounds plus maintenance.
      OR
      Mobilise Your Data Slide 38 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      App Case Study
      Depaul UK launched iHobo in May 2010 and is one of the most successful charity apps to date.
      “We didn’t really expect it to make money, but the rate of return on investment has been higher than any direct mail or media campaign we’ve ever run”
      Paul Marriot, Depaul UK’s Chief Executive.
      Source: Third Sector Magazine, 27 Jul 2010
      Mobilise Your Data Slide 39 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      Mobilise Your Data Slide 40 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      App Case Study (continued)
      Depaul UK were luck enough to have the app developed for free by a creative agency.
      iHobo has raised £7,000 by July 2010 but the viral nature of the marketing meant that it topped the iTunes app chart . One estimate on the value of this coverage was put at £1.6M
      Source: Third Sector Magazine, 27 Jul 2010
      Mobilise Your Data Slide 41 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile Browser
      Cheaper Phones Cannot Run Apps
      Will Apple Allow Donation Apps?
      Mobilise Your Data Slide 42 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile Browser
      Mobilise Your Data - Decisions
      Mobilise Your Data Slide 43 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile Browser
      Existing Site Issues
      Mobilise Your Data Slide 44 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile Browser
      Mobilise Your Data - Decisions
      Mobilise Your Data Slide 45 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      Mobile Website Case Study
      m.cyberbullying.co.uk
      Uses RSS Feeds and apparently completed in under 3 hours development!
      “In the first three days m.cyberbullying.co.uk was online over 300 people accessed the site from a multitude of different mobile phones.”
      Source: www.socialmediacharity.com 08/01/2011
      Mobilise Your Data Slide 46 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Adobe Flash (Lite)
      In Brief
      Mobilise Your Data Slide 48 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile Games
      Source: www.facebook.com, Feb 2011
      Mobilise Your Data Slide 49 © Steve Cast, Redbourn Business Systems Limited
    • Integration: Mobile Games
      In Brief
      Source: www.appsfire.com, Jan 2011
      Mobilise Your Data Slide 50 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      Game Case Study - War Child UK
      War Child UK have worked with Football Manager since 2005. In 2010 they extended the relationship to include not just in game advertising, but in game donation.
      Source: War Child UK, Nov 2010
      Mobilise Your Data Slide 51 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      Next Steps
      Mobilise Your Data Slide 53 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      Summary
      Background and
      Trends
      Available
      Services
      The World is
      Going Mobile
      30M Phones Sold
      In the UK In 2010
      Android v iPhone
      UK Browsing Habits Changing
      SMS Text
      Apps
      Mobile
      Browser
      Adobe Flash
      (Lite)
      Mobile Games
      Integration and
      Case Studies
      Next Steps…
      SMS:
      Advantage Fundraiser
      APPS:
      iHOBO
      Mobile Browser:
      CyberBulling
      Review
      Situation
      Prepare
      Data
      Develop
      Strategy
      Implement
      Strategy
      Mobile Browser:
      CyberBulling
      Mobile Games:
      War Child UK
      Mobilise Your Data Slide 54 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data: Predictions
      Online and Mobile
      Games are going to
      be huge in 2011
      Android will win
      the Smartphone
      Contest
      Smartphones will
      eventually replace
      desktop PCs for most
      users
      Steve Cast, MInstF
      Founder and Managing Director, Redbourn Business Systems Ltd
      Mobilise Your Data Slide 55 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      Need More Help?
      Mobilise Your Data Slide 56 © Steve Cast, Redbourn Business Systems Limited
    • Mobilise Your Data
      Question and Answer Session
      Mobilise Your Data Slide 57 © Steve Cast, Redbourn Business Systems Limited
    • For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow.
      Please Give Us Your Feedback
      feedback@redbourn.co.uk
      Or
      SMS 07973 327547
      Mobilise Your Data Slide 58 © Steve Cast, Redbourn Business Systems Limited
    • Thank You For Your Time
    • Mobilise Your Data
      Need More Help?
      Mobilise Your Data Slide 60 © Steve Cast, Redbourn Business Systems Limited