CHASE 2011 - Mobilise Your Data

CHASE 2011
Mobilise Your Data
22nd February 2011
© Steve Cast
Redbourn Business Systems Limited

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Copyright © Steve Cast, of Redbourn Business Systems Limited 2011 with all rights reserved. Please do not distribute this presentation without first confirming with steve.cast@redbourn.co.uk
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Mobilise Your Data Slide 2 © Steve Cast, Redbourn Business Systems Limited

PLEASE
SWITCH ON
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MOBILE PHONES
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When?
Why?
Where?
Question and Answer
Session
At The End
Who?
Why?
How?
When?
Who?
What?

Mobilise Your Data?
• MOBILISE (verb)
The verb MOBILISE has 4 senses:
1. Call to arms; of military personnel2. Get ready for war3. Make ready for action or use4. Cause to move around
Make ready for action or use

Mobile Technology
From Wikipedia, the free encyclopaedia
Mobile technology is a collective term used to describe the various types of cellular communication technology. Since the beginning of this millennium, a standard mobile device has gone from being no more than a simple two-way pager to being a cellular phone, GPS navigation system, an embedded web browser, an Instant Messenger client, and a hand-held video gaming system.
Many experts argue that the future of computer technology rests in mobile/wireless computing.

Mobilise Your Data?

Introduction

Mobilise Your Data
Background and
Trends
Available
Services
Integration
Case Studies
Predictions
/Next Steps

For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow.
Please Give Us Your Feedback
feedback@redbourn.co.uk

Mobilise Your Data
Background and
Trends
Background and
Trends
Available
Services
Integration and
Case Studies
Next Steps/
Predictions

Background and Trends - Statistics:The world is going mobile
Source: CM First 2011

Background and Trends - Statistics:The UK is going mobile
Sources: Ofcom 2010
BBC 2010

Background and Trends - Checklist:CIO’s Checklist for 2011
“Companies should factor these top
10 technologies in their strategic
planning process by asking key
questions and making deliberate
decisions about them
during the next two years.”
David Cearley, Vice President and distinguished analyst at Gartner

Background and Trends - Trends:The Android v iPhone battle continues
The Open Source Android Smartphone
will be the leading smart phone Operating System by 2014.
Source:
Gartner Research September 2010

Background and Trends - Trends:Ever Increasing Use of Mobiles
A recent survey of 5,000 Britons carried out by PC World found:
50% of people spend 30 minutes a day in the bathroom, on their mobile phone.
That’s more time than they spend showering or cleaning their teeth.
Source: guardian.co.uk 02/01/2011

Background and Trends - Shopping:Is mobile shopping that different to donating?
“Mobile is clearly becoming a new way
people shop…. [Ebay has] has nearly
tripled gross merchandise value
year-over-year to nearly $2billion…
In 2011 we expect Mobile GMV to
double to $4billion”
John Donahoe
President and CEO, eBay

iPhone
Mobilise Your Data: Survey
Symbian
Nokia, Sony, Samsung
Blackberry
Android
Windows Phone

iPhone
Mobilise Your Data Survey
Symbian
Nokia, Sony, Samsung
Blackberry
Symbian
36%
Blackberry
14.8%
Windows Phone
Windows Phone
7%
Android
Android
25.5%
iPhone
16.7%
Sources:
Daily Telegraph, 11/10/10 and 11/11/2010 combined

Mobilise Your Data
Background and
Trends
Available
Services
Available
Services
Integration and
Case Studies
Next Steps/
Predictions

Available Services

Available Services: SMS Text

Available Services: Apps

Available Services: Mobile Browser

Available Services: Adobe Flash Lite

Available Services: Mobile Games

Mobilise Your Data
Background and
Trends
Available
Services
Integration and
Case Studies
Next Steps/
Predictions
Integration and
Case Studies

Integration: SMS Text

Integration: SMS TextMobilise Your Data - Essentials

Integration: SMS TextMobilise Your Data - Optionally

Integration: SMS Text – How?
Live
Demonstration

Integration: SMS TextMobilise Your Data – Next Steps

Mobilise Your Data
SMS Case Study 1
In 2010, over US$40M in total was raised in just 40 days for Haiti.
The Red Cross, with their text “Haiti” to 90999 to send a $10 donation to the Red Cross campaign, raised US$7M in 36 hours.
Sources: mashable.com and msnbc.com

Mobilise Your Data
SMS Case Study 2
In the UK, £7.8M was raised by text, through £1 and £5 donations for Red Nose Day 2009.
Mobile operators waived their usual fees and no VAT was charged by the Treasury on these donations, so 100% of all text donations went to the appeal.
Source: Various

Integration: Apps

Integration: Apps Mobilise Your Data - Decisions
DIY?

Integration: Apps Mobilise Your Data - Decisions
Complex Apps developed by a commercial software developer or agency can cost tens of thousands of pounds plus maintenance.
OR

Mobilise Your Data
App Case Study
Depaul UK launched iHobo in May 2010 and is one of the most successful charity apps to date.
“We didn’t really expect it to make money, but the rate of return on investment has been higher than any direct mail or media campaign we’ve ever run”
Paul Marriot, Depaul UK’s Chief Executive.
Source: Third Sector Magazine, 27 Jul 2010

Mobilise Your Data

Mobilise Your Data
App Case Study (continued)
Depaul UK were luck enough to have the app developed for free by a creative agency.
iHobo has raised £7,000 by July 2010 but the viral nature of the marketing meant that it topped the iTunes app chart . One estimate on the value of this coverage was put at £1.6M
Source: Third Sector Magazine, 27 Jul 2010

Integration: Mobile Browser
Cheaper Phones Cannot Run Apps
Will Apple Allow Donation Apps?

Mobilise Your Data - Decisions

Existing Site Issues

Mobilise Your Data - Decisions

Mobilise Your Data
Mobile Website Case Study
m.cyberbullying.co.uk
Uses RSS Feeds and apparently completed in under 3 hours development!
“In the first three days m.cyberbullying.co.uk was online over 300 people accessed the site from a multitude of different mobile phones.”
Source: www.socialmediacharity.com 08/01/2011

Integration: Adobe Flash (Lite)
In Brief

Integration: Mobile Games
Source: www.facebook.com, Feb 2011

Integration: Mobile Games
In Brief
Source: www.appsfire.com, Jan 2011

Mobilise Your Data
Game Case Study - War Child UK
War Child UK have worked with Football Manager since 2005. In 2010 they extended the relationship to include not just in game advertising, but in game donation.
Source: War Child UK, Nov 2010

Mobilise Your Data
Next Steps

Mobilise Your Data
Summary
Background and
Trends
Available
Services
The World is
Going Mobile
30M Phones Sold
In the UK In 2010
Android v iPhone
UK Browsing Habits Changing
SMS Text
Apps
Mobile
Browser
Adobe Flash
(Lite)
Mobile Games
Integration and
Case Studies
Next Steps…
SMS:
Advantage Fundraiser
APPS:
iHOBO
Mobile Browser:
CyberBulling
Review
Situation
Prepare
Data
Develop
Strategy
Implement
Strategy
Mobile Browser:
CyberBulling
Mobile Games:
War Child UK

Mobilise Your Data: Predictions
Online and Mobile
Games are going to
be huge in 2011
Android will win
the Smartphone
Contest
Smartphones will
eventually replace
desktop PCs for most
users
Steve Cast, MInstF
Founder and Managing Director, Redbourn Business Systems Ltd

Mobilise Your Data
Need More Help?

Mobilise Your Data
Question and Answer Session

For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 8 today or tomorrow.
Please Give Us Your Feedback
feedback@redbourn.co.uk
Or
SMS 07973 327547

Thank You For Your Time

Mobilise Your Data
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CHASE 2011 - Mobilise Your Data

by Steve Cast on Mar 02, 2011

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