CHASE 2009 - Technologies for Fundraisers

CHASE 2009 Technologies For Fundraisers 24 th February 2008 © Steve Cast Redbourn Business Systems Limited

POLITE NOTICE This presentation is Copyright © Steve Cast, of Redbourn Business Systems Limited 2009 with all rights reserved. Please do not distribute this presentation without first confirming with [email_address] Thank You Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited

Light-hearted look at Technology Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Introduction

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Couldn’t Live Without Shouldn’t Live Without Wouldn’t Want To Live Without Wouldn’t Want To Live Without Maybe Five Technological Advances a Fundraiser Cannot or Should Not Live Without ….. Could Live Without

Please Give Me Your Feedback Technologies For Fundraisers Slide Steve Cast, Redbourn Business Systems Limited [email_address] For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow.

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited What Do We Mean by Technology: The practical application of science to commerce or industry

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited How Widespread Is Technology? 50 % of the world’s population have never made a phone call

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

(and you probably do!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The fILOFAX Could Live Without

(and you probably do!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Fax Machine Could Live Without

(and you probably don’t!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Telephone Couldn’t Live Without

(and you probably don’t!) Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Personal Computer Remember these? Couldn’t Live Without

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited CRM Database System Shouldn’t Live Without – 1 of 5

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited CRM Database System

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Mail-Merge and Direct Marketing Shouldn’t Live Without – 2 of 5

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Mail-Merge & Direct Marketing

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Email Shouldn’t Live Without – 3 of 5

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Email

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited “ Send short, personalised emails to supporters. Give clear instructions for participation.” “ Email is still a killer application, but only when used properly” Email Thomas Gensemer, Barack Obama’s Digital Strategist

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited The Internet – Your Website Shouldn’t Live Without – 4 of 5

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Five reasons to have a website The Internet – Your Website

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning, Wealth Screening & Postcoding Shouldn’t Live Without – 5 of 5

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning - Some Facts: Every Day in the UK : 1,000 people emigrate 18,000 people move house Source: QAS and CCR Data

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Data Cleaning – More Facts 18,000 people register with the Telephone Preference Service Perhaps Even More Surprising: 3,250 addresses are changed by the Royal Mail Source: QAS and CCR Data If left alone personal data in your database decays at 11% per year, business data at 37%!

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited What’s Wealth Screening? Source: Wealth Screening Analysis from Redbourn Business Systems/CCR Data

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Social Networking Sites Wouldn’t Live Without

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Social Networking Sites Social networking is big business. In 2007 Microsoft acquired just 1.6 percent of Facebook for $240M, valuing Facebook at $15bn Wouldn’t Live Without

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited SMS Text Messaging Wouldn’t Live Without

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Three Reasons To Consider Text Messaging SMS Text Messaging

Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Google Advertising Wouldn’t Live Without

Summary Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited CRM Database Mail-Merge Email Your Website Data Cleaning Technologies For Fundraisers Could Live Without Couldn’t Live Without Shouldn’t Live Without Wouldn’t Live Without fILOFAX Fax PC Telephone Social Networking SMS Google Blogs Widgets

Next Actions Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

Need More Help? Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

Thank You For Your Time

Question and Answer Session Technologies For Fundraisers Slide Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

Please Give Me Your Feedback Technologies For Fundraisers Slide Steve Cast, Redbourn Business Systems Limited [email_address] For a copy of this presentation please visit www.redbourn.co.uk or leave your business card with my colleague Annie, or visit us on Stand 9 today or tomorrow.

Need More Help? Technologies For Fundraisers Slide © Steve Cast, Redbourn Business Systems Limited Technologies For Fundraisers

CHASE 2009 - Technologies for Fundraisers

by Steve Cast on Feb 24, 2009

Accessibility

Categories

Upload Details

Usage Rights

Statistics

CHASE 2009 - Technologies for Fundraisers — Presentation Transcript

Get analytics right now with SlideShare PRO

An effective way to find out who is viewing your content

Remove ads from all your pages with SlideShare PRO

Your viewers will engage with your content, not ads