Marketing and sales teams need a solid, data-driven approach to maximizing financial returns. Let’s dive into 3 reasons why Six Sigma is that approach.

1. 25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210
Website: www.NWCPE.com
Phone: +1 (503)-610-3166
3 REASONS WHY SIX SIGMA IS IDEAL
FOR SEMICONDUCTOR SALES AND
MARKETING

2. 25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210
Website: www.NWCPE.com
Phone: +1 (503)-610-3166
There’s hardly an industry more volatile than that of semiconductors. Even
Forbes has called it a crazy industry because of its constant see-saw
between high revenue and ever declining price points.
Part of the pressure on sales and marketing professionals in this area comes
from the constant demand for better and cheaper products. What was once
new and ahead of the trends six months ago is now obsolete in the eyes of
savvy users.

3. 25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210
Website: www.NWCPE.com
Phone: +1 (503)-610-3166
Thus, marketing and sales teams need a solid, data-driven approach to
maximizing financial returns. Let’s dive into 3 reasons why Six Sigma is
that approach.

4. 25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210
Website: www.NWCPE.com
Phone: +1 (503)-610-3166
1. It Adds Up to A Faster Cycle Time
As mentioned earlier, there’s a constant
demand in this industry, perhaps more than
any other, to produce products that are
consistently faster, better and cheaper than
the previous output.
Long cycle times are, therefore, deadly. To
keep up with the demand, organizations
need a way to consistently hit deadlines. The
DMAIC process lends itself to this goal
perfectly with the elimination of non-value
added processes, proper definition of the
process map, and carefully developed
standards and procedures.
In turn, the sales and marketing teams have a better product to pitch at a
faster turn-around time, giving them an edge on the competition.

5. “
25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210
Website: www.NWCPE.com
Phone: +1 (503)-610-3166
Enjoying this interesting approach
to sales and marketing? Share
the knowledge with your
colleagues.

6. 25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210
Website: www.NWCPE.com
Phone: +1 (503)-610-3166
2. It Generates Greater Customer Satisfaction
The long-term success of a company is determined by the satisfaction of
customers, no matter the service or product. Sales and marketing teams
who can tap into happy customers to bring in more leads will build an
evergreen, ever-growing base.
Instead of guessing what meets the needs of a customer, Six Sigma
exceeds those needs by first defining the customer’s vision of
quality and reducing failures to consistently meet those quality targets.

7. “
25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210
Website: www.NWCPE.com
Phone: +1 (503)-610-3166
By the way, if you’d like more tips
on meeting quality
targets, subscribe to our
newsletter for a regular dose of
Six Sigma related content.

8. 25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210
Website: www.NWCPE.com
Phone: +1 (503)-610-3166
3. It Brings Smart Data to Marketing and Sales
Marketing and sales approaches have the tendency to rely too much on
instincts. In the semiconductor industry, there’s no time to lose on a poor
guess or misguided hunch.
Surprisingly enough, the foundation of Six Sigma can be effectively
applied to sales and marketing goals. Teams can get started by defining
their goals, the subsequent steps to achieve them and tools for measuring
success.

9. 25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210
Website: www.NWCPE.com
Phone: +1 (503)-610-3166
Not sure it can be done? This in-
depth case study details how one
Ontario municipality eliminated
excess costs and improved
productivity by applying Six Sigma
to their marketing and advertising
campaigns. If it can improve the
results of a government
organization, it can certainly
revolutionize sales and marketing
in the dynamic semiconductor
industry.
So, instead of looking at Six Sigma
as a means of enhancing just the
products of your industry, use it as
a comprehensive approach to align
your sales, marketing, and
production efforts to the same
goal.

10. 25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210
Website: www.NWCPE.com
Phone: +1 (503)-610-3166
To maximize your sales and marketing results, sign up for
the Northwest Center for Performance Excellence’s Winter/Spring
2016 Six Sigma courses.
These courses are offered at Portland State University, both
independently and as a series to earn a certification as a Six
Sigma Yellow Belt, Green Belt or Black Belt.

11. “
25 NW 23rd Pl, Suite 6 PMB 381 Portland, OR 97210
Website: www.NWCPE.com
Phone: +1 (503)-610-3166
And remember to follow Steve Zagarola
right here on LinkedIn for more insight
into the Six Sigma and the
semiconductor industry.