• Save
Mobile Site Optimisation and SEO for Your Business
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Mobile Site Optimisation and SEO for Your Business

on

  • 318 views

 

Statistics

Views

Total Views
318
Views on SlideShare
318
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mobile Site Optimisation and SEO for Your Business Presentation Transcript

  • 1. A-Star CreationsAbbey House, Bracknel, RG12 1BPMobile ConceptsMobile SEO
  • 2. Mobile Search
  • 3. Mobile Search is
  • 4. Local is King with Mobile Search
  • 5. Blended Mobile Algorithms
  • 6. Mobile Search 101• Mobile Searchers use “short-tail” keywords!
  • 7. Mobile Search 101• A high degree of mobile search is “local” in nature.
  • 8. Mobile Search DOMINATESRestaurants
  • 9. Think Social “First”• Mobile sites should havesocial media links embeddedon every page, as manysmartphone users areconnected to their socialnetworks 24/7.
  • 10. Build for the Device• Don’t just build a scaled down version of thedesktop site!• Preferably use a mobile version of the site residingon a sub-domain leading with the“m.yourdomain.com.”
  • 11. Mobile SEO Basics• Google supports three ways of servingmobile specific content to users and haveprovided distinct recommendations for each.When a mobile user requests a particularURL:1.Serve the same HTML as the desktopversion of the page and use CSS3 mediaqueries to change the look of the site (ideal).
  • 12. Mobile SEO Basics2. Serve HTML and CSS that is differentfrom the desktop version of the page.3. Redirect a user to a different URLutilizing mobile optimized content.
  • 13. “Old School” SEO Principles Apply• Title Tags• Description• Keywords
  • 14. M.Domain name or .Mobi• It Doesn’t Matter – you pick it!• .MOBI has just marketed well!
  • 15. Rich Content – Think Small!• Webpages with rich content (images and videos)are difficult to load on mobile phones/tablets.• Reducing file sizes of rich content ensures thosepages are easy to view on the end user’s mobiledevices and give this highly sharable content bettervisibility.• Use it sparingly!
  • 16. Mobile Site Maps – Nice, but NotRequiredMobile sitemaps can’t hurt, and like traditionalsitemaps, they could help sites get more uniquecontent indexed.They are not necessary for mobile SEO!
  • 17. Cross-linking – Mobile vs. Desktop• Each mobile-friendly page should have a link to themain desktop site — clearly marked — so accessto the full site is not limited.
  • 18. Mobile Keyword Research• Use the AdWords tool:http://adwords.google.com/keywordtool
  • 19. Search Keyword Phrases
  • 20. Use Advanced Options
  • 21. Mobile Search Action Step 1• Build out your content
  • 22. Mobile Search Action Step 2• Simple on-page optimization– Title Tags– Keywords– Descriptions– Content
  • 23. Mobile Search Action Step 3• Share your Mobile Directory socially– Facebook– Twitter– LinkedIn– Pinterest
  • 24. Mobile Search Action Step 4• Simple linking strategies work for mobile search– Press Releases– Social Bookmarks– Directories– Video Syndication– Articles (avoid heavy spinning of text)
  • 25. Save Money – Do It YourselfEDU & Wiki Links - $5http://fiverr.com/wiseman/create-10-edu-backlinks-for-your-site-explanation-and-proof-1st-page-of-google-insideHigh PR Backlinks - $5http://fiverr.com/seosupremacy/manually-build-150-high-pr-backlinks (note - this provider periodically offers upsells of $5-$10 more) 22PR8 to PR5 Social Bookmarks MANUALLY http://fiverr.com/ecnarret/manually-submit-your-site-or-blog-to-23-best-social-bookmarking-sites-pr5-to-pr8Linkwheel Creation - $5http://fiverr.com/volarex/build-a-linkwheel-with-6-high-pr-blog-manually-and-then-create-3000-backlinks-on-them-dominate-the-first-page-of-any-search-engineHigh PR Wiki links - $5•http://fiverr.com/seosupremacy/build-1000-high-pr-mixed-wiki-backlinksTwitter Retweets - $5Retweet to 250k Twitter followers, and Add 2500 real followers to your Twitter Account - $5 http://fiverr.com/bestoftwitter/retweet-your-tweet-to-250000-followers-and-add-2500-real-followers-to-your-accountTweet Message to 1mm followers and Get 2500 real followers to Twitter, and then...Retweet one of our Tweets -- $5http://fiverr.com/bestoftwitter/tweet-your-message-to-1-million-followers-follow-you-and-retweet-one-of-your-tweets•
  • 26. Save Money – Do It YourselfGOV and EDU Wiki Links - $5•http://fiverr.com/seosupremacy/manually-build-100-high-pr-gov-and-edu-wiki-backlinksGoogle +1s - $5110 Google Plus 1s - $5 http://fiverr.com/frank29/get-you-110-real-human-google-plus-1-votes-to-seo-rocket-up-your-high-rank-on-google-search-enginePinterest Followers / Repins - $5300 Unique Pinterest Followers / Repins / Likes - $5 http://fiverr.com/frank29/deliver-300-unique-pinterest-followers-300-repins-and-300-likes-without-password-to-seo-rocket-up-your-high-rank-on-google-search-engineStumbleupon Votes - $5http://fiverr.com/frank29/give-you-100-stumbleupon-votes-to-seo-rocket-up-your-website-high-rank-on-google-search-engine
  • 27. Free Mobile Sample Site& Business Consultation:We offer a free mobile sample site so you can seefirst hand how your website would like as a mobileoptimised site. We also offer a free 1 hourconsultation at your business premises.Simply Visit our website: http://astarcreations.com/to arrange your free consultation today.