1. A-Star CreationsAbbey House, Bracknel, RG12 1BPMobile ConceptsMobile SEO
2. Mobile Search
3. Mobile Search is
4. Local is King with Mobile Search
5. Blended Mobile Algorithms
6. Mobile Search 101• Mobile Searchers use “short-tail” keywords!
7. Mobile Search 101• A high degree of mobile search is “local” in nature.
8. Mobile Search DOMINATESRestaurants
9. Think Social “First”• Mobile sites should havesocial media links embeddedon every page, as manysmartphone users areconnected to their socialnetworks 24/7.
10. Build for the Device• Don’t just build a scaled down version of thedesktop site!• Preferably use a mobile version of the site residingon a sub-domain leading with the“m.yourdomain.com.”
11. Mobile SEO Basics• Google supports three ways of servingmobile specific content to users and haveprovided distinct recommendations for each.When a mobile user requests a particularURL:1.Serve the same HTML as the desktopversion of the page and use CSS3 mediaqueries to change the look of the site (ideal).
12. Mobile SEO Basics2. Serve HTML and CSS that is differentfrom the desktop version of the page.3. Redirect a user to a different URLutilizing mobile optimized content.
13. “Old School” SEO Principles Apply• Title Tags• Description• Keywords
14. M.Domain name or .Mobi• It Doesn’t Matter – you pick it!• .MOBI has just marketed well!
15. Rich Content – Think Small!• Webpages with rich content (images and videos)are difficult to load on mobile phones/tablets.• Reducing file sizes of rich content ensures thosepages are easy to view on the end user’s mobiledevices and give this highly sharable content bettervisibility.• Use it sparingly!
16. Mobile Site Maps – Nice, but NotRequiredMobile sitemaps can’t hurt, and like traditionalsitemaps, they could help sites get more uniquecontent indexed.They are not necessary for mobile SEO!
17. Cross-linking – Mobile vs. Desktop• Each mobile-friendly page should have a link to themain desktop site — clearly marked — so accessto the full site is not limited.
18. Mobile Keyword Research• Use the AdWords tool:http://adwords.google.com/keywordtool
19. Search Keyword Phrases
20. Use Advanced Options
21. Mobile Search Action Step 1• Build out your content
22. Mobile Search Action Step 2• Simple on-page optimization– Title Tags– Keywords– Descriptions– Content
23. Mobile Search Action Step 3• Share your Mobile Directory socially– Facebook– Twitter– LinkedIn– Pinterest
24. Mobile Search Action Step 4• Simple linking strategies work for mobile search– Press Releases– Social Bookmarks– Directories– Video Syndication– Articles (avoid heavy spinning of text)
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27. Free Mobile Sample Site& Business Consultation:We offer a free mobile sample site so you can seefirst hand how your website would like as a mobileoptimised site. We also offer a free 1 hourconsultation at your business premises.Simply Visit our website: http://astarcreations.com/to arrange your free consultation today.