A Bee’s-Eye View of Image/Document/Content Management Raising Your Sights  from the “Weeds” to the “Flowers” Session DCI01...
Bees are Famously Busy <ul><li>They’re always working </li></ul><ul><ul><li>Building hives </li></ul></ul><ul><ul><li>Flit...
Bees are Famously Reliable <ul><li>They never get lost </li></ul><ul><ul><li>They dance the dance of collaboration </li></...
Bees … are not People
Bees … are not People <ul><li>Humans often stray because of politics, baggage, and religion </li></ul>
Bees … are not People <ul><li>Humans often stray because of politics, baggage, and religion </li></ul><ul><ul><li>Politics...
Bees … are not People <ul><li>Humans often stray because of politics, baggage, and religion </li></ul><ul><ul><li>Politics...
Bees … are not People <ul><li>Humans often stray because of politics, baggage, and religion </li></ul><ul><ul><li>Politics...
Meanwhile … <ul><li>There’s work to be done! </li></ul><ul><ul><li>Needs to be analyzed </li></ul></ul><ul><ul><li>Process...
Lost in the Weeds? <ul><li>It’s easy to forget  why  you’re doing what you’re doing </li></ul><ul><ul><li>… to bog down in...
Stand Up and Smell the Flowers! <ul><li>Keep one eye on the look of the overall bed </li></ul><ul><ul><li>Planted to save ...
Stand Up and Smell the Flowers! <ul><li>Keep one eye on the look of the overall bed </li></ul><ul><ul><li>Planted to save ...
Delivery Ain’t What it Used to Be > Text message Voice over IP Mobile browser Mobile email Desktop browser
Don’t Take My Word For It … <ul><li>Ask them! </li></ul><ul><ul><li>Mobile browsing has increased 89% year-over-year, and ...
Don’t Take My Word For It … <ul><li>Ask them! </li></ul><ul><ul><li>Mobile browsing has increased 89% year-over-year, and ...
Don’t Take My Word For It … <ul><li>Ask them! </li></ul><ul><ul><li>Mobile browsing has increased 89% year-over-year, and ...
Key Drivers of the Trend <ul><li>“Upstream” applications increase volume of information available </li></ul><ul><ul><li>Un...
Key Drivers of the Trend <ul><li>“Upstream” applications increase volume of information available </li></ul><ul><ul><li>Un...
Key Drivers of the Trend <ul><li>Challenging economy boosts competitive pressures </li></ul><ul><ul><li>Requires better an...
Key Drivers of the Trend <ul><li>Challenging economy boosts competitive pressures </li></ul><ul><ul><li>Requires better an...
Key Drivers of the Trend <ul><li>Better technology enables greater mobility </li></ul><ul><ul><li>Better screens, greater ...
Key Drivers of the Trend <ul><li>Better technology enables greater mobility </li></ul><ul><ul><li>Better screens, greater ...
A Word About Voice <ul><li>Convergence is here to stay </li></ul><ul><ul><li>Especially with VoIP, voice is just another m...
A Word About Voice <ul><li>Convergence is here to stay </li></ul><ul><ul><li>Especially with VoIP, voice is just another m...
A Word About Voice <ul><li>Convergence is here to stay </li></ul><ul><ul><li>Especially with VoIP, voice is just another m...
Does This Mean Paper is Dead? <ul><li>Gosh, no! </li></ul><ul><ul><li>American printers or multifunction devices in office...
Does This Mean Paper is Dead? <ul><li>Gosh, no! </li></ul><ul><li>But it does require a new view of what a document is … <...
“New Documents” on Parade <ul><ul><li>Paper forms </li></ul></ul><ul><ul><li>Articles in The Boston Globe newspaper </li><...
Benefits of Relevant Personalization <ul><li>Such a document is: </li></ul><ul><ul><li>Three times more likely to be read ...
We’re Back to the  Why <ul><li>In the yard,  </li></ul><ul><ul><li>Are you planting for food? eye-appeal?  to attract butt...
Tame Your Wild Garden <ul><li>Know what to ask for as you plan </li></ul><ul><ul><li>… and what to plan for as you ask! </...
Tame Your Wild Garden <ul><li>Pull at all the weeds </li></ul><ul><ul><li>Functionally </li></ul></ul><ul><ul><ul><li>Exam...
Tame Your Wild Garden <ul><li>Pull at all the weeds </li></ul><ul><ul><li>Functionally </li></ul></ul><ul><ul><li>Technica...
Tame Your Wild Garden <ul><li>Pull at all the weeds </li></ul><ul><ul><li>Functionally </li></ul></ul><ul><ul><li>Technica...
Tame Your Wild Garden <ul><li>Just don’t get lost in them! </li></ul><ul><ul><li>Remember the view from above </li></ul></...
Steve Weissman, ‘Senior Sage’ Insight Forums 781-367-9845 [email_address]  www.linkedin.com/in/steveweissman Yahoo IM: sbw...
Upcoming SlideShare
Loading in...5
×

A Bee's Eye View of Imaging/Document/Content Management

258

Published on

As presented at AIIM 2009/Info360, Philadelphia

Published in: Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
258
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • A Bee's Eye View of Imaging/Document/Content Management

    1. 1. A Bee’s-Eye View of Image/Document/Content Management Raising Your Sights from the “Weeds” to the “Flowers” Session DCI01 Presented by Steve Weissman, ‘Senior Sage’ I NSIGHT F ORUMS ©2009
    2. 2. Bees are Famously Busy <ul><li>They’re always working </li></ul><ul><ul><li>Building hives </li></ul></ul><ul><ul><li>Flitting from flower to flower </li></ul></ul><ul><ul><li>Making honey </li></ul></ul>
    3. 3. Bees are Famously Reliable <ul><li>They never get lost </li></ul><ul><ul><li>They dance the dance of collaboration </li></ul></ul><ul><ul><li>They follow their leader </li></ul></ul><ul><ul><li>They don’t deviate from course </li></ul></ul>
    4. 4. Bees … are not People
    5. 5. Bees … are not People <ul><li>Humans often stray because of politics, baggage, and religion </li></ul>
    6. 6. Bees … are not People <ul><li>Humans often stray because of politics, baggage, and religion </li></ul><ul><ul><li>Politics: boardrooms, budgets, behaviors </li></ul></ul>
    7. 7. Bees … are not People <ul><li>Humans often stray because of politics, baggage, and religion </li></ul><ul><ul><li>Politics: boardrooms, budgets, behaviors </li></ul></ul><ul><ul><li>Baggage: legacy systems, existing applications, prior experiences </li></ul></ul>
    8. 8. Bees … are not People <ul><li>Humans often stray because of politics, baggage, and religion </li></ul><ul><ul><li>Politics: boardrooms, budgets, behaviors </li></ul></ul><ul><ul><li>Baggage: legacy systems, existing applications, prior experiences </li></ul></ul><ul><ul><li>Religion: license vs. SaaS, insource vs. outsource </li></ul></ul>
    9. 9. Meanwhile … <ul><li>There’s work to be done! </li></ul><ul><ul><li>Needs to be analyzed </li></ul></ul><ul><ul><li>Processes to be mapped </li></ul></ul><ul><ul><li>Documents to be inventoried </li></ul></ul>Plus an endless list of other painstaking tasks to be tackled …
    10. 10. Lost in the Weeds? <ul><li>It’s easy to forget why you’re doing what you’re doing </li></ul><ul><ul><li>… to bog down in the details </li></ul></ul><ul><ul><li>… to lose sight of the gains promised by your work </li></ul></ul><ul><ul><li>… to be painted with the brush of failure even before you’ve begun </li></ul></ul>
    11. 11. Stand Up and Smell the Flowers! <ul><li>Keep one eye on the look of the overall bed </li></ul><ul><ul><li>Planted to save time </li></ul></ul><ul><ul><li>Planted to save money </li></ul></ul><ul><ul><li>Planted to improve customer service </li></ul></ul>
    12. 12. Stand Up and Smell the Flowers! <ul><li>Keep one eye on the look of the overall bed </li></ul><ul><ul><li>Planted to save time </li></ul></ul><ul><ul><li>Planted to save money </li></ul></ul><ul><ul><li>Planted to improve customer service </li></ul></ul><ul><li>And consider what else is growing there </li></ul><ul><ul><li>Document delivery </li></ul></ul><ul><ul><li>Unified messaging </li></ul></ul><ul><ul><li>Access via mobile devices </li></ul></ul>
    13. 13. Delivery Ain’t What it Used to Be > Text message Voice over IP Mobile browser Mobile email Desktop browser
    14. 14. Don’t Take My Word For It … <ul><li>Ask them! </li></ul><ul><ul><li>Mobile browsing has increased 89% year-over-year, and page views have increased 127%. – M:Metrics, as reported in DM News 6/23/08 </li></ul></ul>
    15. 15. Don’t Take My Word For It … <ul><li>Ask them! </li></ul><ul><ul><li>Mobile browsing has increased 89% year-over-year, and page views have increased 127%. – M:Metrics, as reported in DM News 6/23/08 </li></ul></ul><ul><ul><li>19% of text messagers say they use text messaging as a means of communication between themselves and colleagues – Experian </li></ul></ul>
    16. 16. Don’t Take My Word For It … <ul><li>Ask them! </li></ul><ul><ul><li>Mobile browsing has increased 89% year-over-year, and page views have increased 127%. – M:Metrics, as reported in DM News 6/23/08 </li></ul></ul><ul><ul><li>19% of text messagers say they use text messaging as a means of communication between themselves and colleagues – Experian </li></ul></ul><ul><ul><li>“ [Our] email volume has been increasing by 25% each year” – Zantaz interview with Renate Laib, Systems Manager, Boehringer Ingelheim Pharma KG </li></ul></ul>
    17. 17. Key Drivers of the Trend <ul><li>“Upstream” applications increase volume of information available </li></ul><ul><ul><li>Unstructured document recognition, automated mail processing, and online file-sharing means there’s more digital content than ever </li></ul></ul>
    18. 18. Key Drivers of the Trend <ul><li>“Upstream” applications increase volume of information available </li></ul><ul><ul><li>Unstructured document recognition, automated mail processing, and online file-sharing means there’s more digital content than ever </li></ul></ul><ul><ul><li>The hard part? Separating the wheat from the chaff … </li></ul></ul>
    19. 19. Key Drivers of the Trend <ul><li>Challenging economy boosts competitive pressures </li></ul><ul><ul><li>Requires better and more immediate intelligence </li></ul></ul><ul><ul><ul><li>[Text messages are] typically read within an average of 15 minutes after receipt and responded to within 60 minutes. – Experian </li></ul></ul></ul>
    20. 20. Key Drivers of the Trend <ul><li>Challenging economy boosts competitive pressures </li></ul><ul><ul><li>Requires better and more immediate intelligence </li></ul></ul><ul><ul><ul><li>[Text messages are] typically read within an average of 15 minutes after receipt and responded to within 60 minutes. – Experian </li></ul></ul></ul><ul><ul><li>“Information-as-available” vs. “information-on-demand” </li></ul></ul><ul><ul><ul><li>“Push/Pull”; “Publish/Subscribe” </li></ul></ul></ul><ul><ul><ul><li>RSS, etc. </li></ul></ul></ul>
    21. 21. Key Drivers of the Trend <ul><li>Better technology enables greater mobility </li></ul><ul><ul><li>Better screens, greater reliability, smaller sizes, simplified interfaces, standardized means of exchange, broader coverages … </li></ul></ul>
    22. 22. Key Drivers of the Trend <ul><li>Better technology enables greater mobility </li></ul><ul><ul><li>Better screens, greater reliability, smaller sizes, simplified interfaces, standardized means of exchange, broader coverages … </li></ul></ul><ul><ul><li>Leads to enhanced usability by travelers and commuters … </li></ul></ul><ul><ul><ul><li>Leads to larger customer base … </li></ul></ul></ul><ul><ul><ul><ul><li>Leads to lower prices … </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Leads to larger customer base … </li></ul></ul></ul></ul></ul>
    23. 23. A Word About Voice <ul><li>Convergence is here to stay </li></ul><ul><ul><li>Especially with VoIP, voice is just another medium </li></ul></ul><ul><ul><li>Create, produce, deliver like any other digital document </li></ul></ul><ul><ul><li>Exciting possibilities in the call center and other customer service contexts </li></ul></ul>
    24. 24. A Word About Voice <ul><li>Convergence is here to stay </li></ul><ul><ul><li>Especially with VoIP, voice is just another medium </li></ul></ul><ul><ul><li>Create, produce, deliver like any other digital document </li></ul></ul><ul><ul><li>Exciting possibilities in the call center and other customer service contexts </li></ul></ul><ul><li>Web 2.1? </li></ul><ul><ul><li>Embedding voice and video into a text-based PDF file and distributing it via the Internet </li></ul></ul>Source: Adobe Inc. As presented at Financial Communications Forum 2007
    25. 25. A Word About Voice <ul><li>Convergence is here to stay </li></ul><ul><ul><li>Especially with VoIP, voice is just another medium </li></ul></ul><ul><ul><li>Create, produce, deliver like any other digital document </li></ul></ul><ul><ul><li>Exciting possibilities in the call center and other customer service contexts </li></ul></ul><ul><li>Web 2.1? </li></ul><ul><ul><li>Embedding voice and video into a text-based PDF file and distributing it via the Internet </li></ul></ul><ul><ul><li>We’ve come a long way, baby! </li></ul></ul>
    26. 26. Does This Mean Paper is Dead? <ul><li>Gosh, no! </li></ul><ul><ul><li>American printers or multifunction devices in offices and homes churned out 1.53 trillion pages [in 2007], a total that [expected] to rise to 1.64 trillion by 2010. – IDC, as reported in the San Jose Mercury News, 7/17/08 </li></ul></ul>
    27. 27. Does This Mean Paper is Dead? <ul><li>Gosh, no! </li></ul><ul><li>But it does require a new view of what a document is … </li></ul><ul><ul><li>Forget the medium; focus on the function! </li></ul></ul><ul><ul><ul><li>Namely, to deliver information so it can be understood and acted upon </li></ul></ul></ul>
    28. 28. “New Documents” on Parade <ul><ul><li>Paper forms </li></ul></ul><ul><ul><li>Articles in The Boston Globe newspaper </li></ul></ul><ul><ul><li>Articles on The Boston Globe Web site (boston.com) </li></ul></ul><ul><ul><li>Excel spreadsheets </li></ul></ul><ul><ul><li>Printouts of ultrasound scans </li></ul></ul><ul><ul><li>Magnetic strips on credit cards </li></ul></ul><ul><ul><li>Polaroid photos of your child on the first day of school </li></ul></ul><ul><ul><li>1D and 2D barcodes </li></ul></ul><ul><ul><li>Hospital ID bracelets </li></ul></ul><ul><ul><li>Videotapes of court depositions </li></ul></ul><ul><ul><li>Sorts within a customer database </li></ul></ul><ul><ul><li>Holograms embedded in smart cards </li></ul></ul><ul><ul><li>Pharmaceutical labels </li></ul></ul><ul><ul><li>MP3 recordings of radio shows </li></ul></ul><ul><ul><li>Printed text and images on an HD-ROM </li></ul></ul>They communicate information for a purpose – so they must be relevant and personal in order to be effective. Pertaining to subjects/issues important to the recipient Pertaining to that particular recipient
    29. 29. Benefits of Relevant Personalization <ul><li>Such a document is: </li></ul><ul><ul><li>Three times more likely to be read </li></ul></ul><ul><ul><li>Twice as likely to engender positive feelings toward the company that provided it </li></ul></ul><ul><ul><li>Twice as effective at encouraging active engagement (e.g., increasing contributions to a savings plan) </li></ul></ul>
    30. 30. We’re Back to the Why <ul><li>In the yard, </li></ul><ul><ul><li>Are you planting for food? eye-appeal? to attract butterflies or hummingbirds? </li></ul></ul><ul><li>In the office, </li></ul><ul><ul><li>Are you issuing a call for action? providing an FYI? answering a question? </li></ul></ul>The answers make a difference.
    31. 31. Tame Your Wild Garden <ul><li>Know what to ask for as you plan </li></ul><ul><ul><li>… and what to plan for as you ask! </li></ul></ul>
    32. 32. Tame Your Wild Garden <ul><li>Pull at all the weeds </li></ul><ul><ul><li>Functionally </li></ul></ul><ul><ul><ul><li>Examine your process flows, communications webs, technology stack(s), for the organization and by department, current and desired </li></ul></ul></ul>
    33. 33. Tame Your Wild Garden <ul><li>Pull at all the weeds </li></ul><ul><ul><li>Functionally </li></ul></ul><ul><ul><li>Technically </li></ul></ul><ul><ul><ul><li>Inventory your current environment and list your system requirements, performance specs, and future considerations </li></ul></ul></ul>
    34. 34. Tame Your Wild Garden <ul><li>Pull at all the weeds </li></ul><ul><ul><li>Functionally </li></ul></ul><ul><ul><li>Technically </li></ul></ul><ul><ul><li>Administratively </li></ul></ul><ul><ul><ul><li>Record your expectations for rollout schedule, testing, training, documentation, support, and maintenance </li></ul></ul></ul>
    35. 35. Tame Your Wild Garden <ul><li>Just don’t get lost in them! </li></ul><ul><ul><li>Remember the view from above </li></ul></ul><ul><ul><li>Keep moving forward </li></ul></ul><ul><ul><li>Set expectations as you go </li></ul></ul>
    36. 36. Steve Weissman, ‘Senior Sage’ Insight Forums 781-367-9845 [email_address] www.linkedin.com/in/steveweissman Yahoo IM: sbweissman www.insightforums.com
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×