Changing Face Of Journalism Real Life Examples 2009

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Changing Face Of Journalism Real Life Examples 2009

  1. 1. Changing face of journalismreal life examples<br />
  2. 2. Philadelphia Daily News – owners filed for bankruptcy<br />Minneapolis Star Tribune filed for Chapter 11<br />Miami Herald – asking for donations from readers<br />Detroit News – struggling<br />Boston Globe – struggling<br />et al...<br />http://www.time.com/time/business/article/0,8599,1883785,00.html?imw=Y<br />
  3. 3. The headlines speak for themselves<br /><ul><li>Regional papers are disappearing, becoming web-only, cutting swathes through the hard copy sections they offer – in a fight for survival</li></li></ul><li><ul><li>Go digital, seek buyer or close
  4. 4. As print advertising vanishes so does profitability</li></ul>http://www.groundreport.com/Business/Hearst-150-year-old-Seattle-P-I-Newspaer-Closing-S_1/2890153<br />
  5. 5. <ul><li>Seeking donations from readers to sustain an online business readership model</li></ul>http://www.google.com/hostednews/ap/article/ALeqM5iyyouBk-R3lV7m8ddfUUpfpW6VcwD9CK2DLO1<br />
  6. 6. <ul><li>Don’t post anything on a site that you would not feel comfortable about everyone seeing</li></ul>http://losangeles.bizjournals.com/losangeles/stories/2009/11/23/daily3.html<br />
  7. 7. Even the BBC realises that something seismic is happening and is starting to respond to the changes<br />http://blogs.rnw.nl/medianetwork/bbc-news-appoints-its-first-social-media-editor<br />
  8. 8. <ul><li>Spot.Us funds investigative journalism via a crowd-sourced model likely to catch on around the world</li></li></ul><li><ul><li>Niiu is Europe’s first newspaper tailored to readers’ individual wishes
  9. 9. Will more follow this model?</li></ul>http://www.google.com/hostednews/afp/article/ALeqM5jP-sjoFKsedvWfL-ypj63eZBuZyQ<br />
  10. 10. <ul><li>Publishing consortium developing an ‘online news stand’
  11. 11. A kind of ‘iTunes for magazines concept’</li></ul>http://www.nytimes.com/2009/11/25/business/media/25mag.html?_r=2&ref=media<br />
  12. 12. <ul><li>The big news outfits are forced to adapt
  13. 13. Instilling a social media mindset into its writers through access to tools they would have banned in the office one year ago</li></ul>http://thenextweb.com/uk/2010/01/07/news-organisation-orders-journalists-install-tweetdeck/?awesm=tnw.to_11VyF&utm_medium=tnw.to-twitter&utm_source=twitter.com&utm_content=tweetmeme<br />
  14. 14. <ul><li>Citizen journalism writ-large as bloggers and ‘readers’ dictate the content
  15. 15. Plans are to eventually fund through advertising</li></ul>http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=16128&Title=Newspaper_composed_completely_of_blog_content_hits_London<br />
  16. 16. <ul><li>Actively encouraging readers to interact in real time through Google Wave
  17. 17. Aim is to appeal to younger readers with disposable income</li></ul>http://www.brandrepublic.com/Discipline/Digital/News/950413/Newspaper<br />

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