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What does good strategy do?Strategy for SMEs All content © 2008-2009
ready?
then let’s   start with what we all know
running a small and medium sizedbusiness today is tough
running a growing, successfulbusiness is           even           t o ug h er
and as yougrow
more and moreissues
should i build on my internal marketing processes?                    am i ready for new markets?                         ...
decision making becomes morecomplex
and priorities seem to shift                               of their own volition
resources becometighter
and your business becomes moreand more         reactive
which leaves very little time to focus on what is most important...
Growth.
If any of this sounds familiar...
...it’s important to remember that...    to grow your business...
...you need to let your business breathe.
Strategyhelps you breathe more easily
Strategy translates your issues into        manageable pieces of a plan+    =
As you are targeting prioritised   goals,decision making becomes   easier                                            1    ...
This focuses your resources and allows you                                             €to proactively manage your growth
.        All of which means....                           .
...you   can achieve your growth potential
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Strategy: what does it do?

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An 'in plain english' version of what good strategy should do for a small and medium sized business.

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Transcript of "Strategy: what does it do?"

  1. 1. What does good strategy do?Strategy for SMEs All content © 2008-2009
  2. 2. ready?
  3. 3. then let’s start with what we all know
  4. 4. running a small and medium sizedbusiness today is tough
  5. 5. running a growing, successfulbusiness is even t o ug h er
  6. 6. and as yougrow
  7. 7. more and moreissues
  8. 8. should i build on my internal marketing processes? am i ready for new markets? what should i do first? where’s the new business coming from? i don’t have the in-house skills i need!should i push for traffic or conversion? how do I build my business in a recession? what should i do about my online rankings, ratings, user reviews, product reviews? where should i focus right now? how do i develop my value proposition? how do i take my brand to the next level? fightfor your attention how do i get my sales team the marketing support they need? is it the right time to get a marketing team on board? what’s the competition doing? how can i get a slice? i know there’s something wrong with my channel strategy who is going to manage this for me when should i implement this? Social networks, websites, blogosphere, groups? how do we get there? i don’t have time to develop a strategic plan What about integrating new media into our marketing plan? can i improve ROI in new european markets through more selective acquisition? Should I take an Influencer marketing approach? TV, print or online? i dont have enough budget or staff to do what i need to do! what’s the right mix of new and traditional media? what steps should i take first to break into new markets?
  9. 9. decision making becomes morecomplex
  10. 10. and priorities seem to shift of their own volition
  11. 11. resources becometighter
  12. 12. and your business becomes moreand more reactive
  13. 13. which leaves very little time to focus on what is most important...
  14. 14. Growth.
  15. 15. If any of this sounds familiar...
  16. 16. ...it’s important to remember that... to grow your business...
  17. 17. ...you need to let your business breathe.
  18. 18. Strategyhelps you breathe more easily
  19. 19. Strategy translates your issues into manageable pieces of a plan+ =
  20. 20. As you are targeting prioritised goals,decision making becomes easier 1 . . 2 3
  21. 21. This focuses your resources and allows you €to proactively manage your growth
  22. 22. . All of which means.... .
  23. 23. ...you can achieve your growth potential
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