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Presentation undertaken at the Australian Regional Tourism Convention in Margaret River Western Australia Thursday 24 October 2013 by Steve Rosa Group Manager Destination Southern Highlands. Destination Southern Highlands has been active in the marketing of Visiting Friends & Relatives (VFR) tourism for the past 6 years. The Southern Highlands of NSW Australia with a population of 46,000 & consisting of 17 small towns & villages has been successful in developing local tourism ambassadors amongst their residents in an effort to 1. create community pride in their region 2. build local tourism ambassadors 3. increase knowledge amonst locals about whats in their local backyard 4. increase business referrals for locals & their VFR contacts 5. Undertake cost effective Destination Marketing for the Southern Highlands
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