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What does ‘Knowledge Integration’ mean to you? What would you study if you were in a program with that name? Turns out, it can mean a lot of things depending on the students in the program. This makes recruitment a challenge, but also provided an opportunity.
I’ll walk attendees through the video campaign we created to reboot recruitment efforts in an enrolment-troubled program at the University of Waterloo. A case study in a low budget, quick turn around project that made a high impact because of it’s integration into a bigger strategy and a confusing concept boiled down to a simple message.
Link to video: http://www.youtube.com/watch?v=4JYRra-6TDc&list=PL6BFD0F326E5F92F7&index=1
Link to playlist: http://bit.ly/youtube-ki
From #PSEWEB on June 25th in Vancouver BC