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Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010
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Steve Krug: Lazy Person's Guide to a Better World - UX Lisbon 2010

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  • 1. The Lazy Person’s Guide to a Better World Advantages of Doing The Least You Can Do™ UX Lx 14 May 2010 © 2010 Steve Krug
  • 2. And now for something…
    • … somewhat different
    • Short books, short talk
    • 20 minutes of slides, 20 minutes of questions
    • Questions can be about anything
      • Except that brief period in the late 70’s
    © 2001 Steve Krug © 2010 Steve Krug
  • 3. About the title
    • I am lazy
      • Could happily watch Law and Order reruns eight hours a day
    • But this isn’t about being lazy: It’s about being effective
    • I do believe you should do as little as possible when fixing usability problems
    © 2001 Steve Krug © 2010 Steve Krug
  • 4. How I spent 2009 © 2001 Steve Krug © 2010 Steve Krug
  • 5. As Jakob said…
    • There aren’t enough usability professionals to go around
    • Everyone should be doing their own usability testing
    • This is about a few things I learned while writing the new book
    © 2001 Steve Krug © 2010 Steve Krug
  • 6. What’s funny about this?
    • Have you ever gone to a Web site and run into a serious usability problem? [Show of hands]
    • Did you find yourself thinking “How can they not have noticed this? And fixed it?”
    • Did you go back months later and it was still there?
    • I’m going to tell you how that happens, and how to avoid it
    © 2001 Steve Krug © 2010 Steve Krug
  • 7. Uasbility testing works
    • If you’ve done any testing, you know it works
    • Uncovers lots of problems quickly
    • Wonderful
    • But I’ve finally realized this is part of the problem
    • It takes far less resources to find problems than to fix them
    • You can find more in a day than you can fix in a month
    © 2001 Steve Krug © 2010 Steve Krug
  • 8. © 2001 Steve Krug Problems you can find with just a few test participants Problems you have the resources to fix © 2010 Steve Krug
  • 9. Things I have learned
    • It’s easy to get seduced into fixing the easier problems first
    • As a result, the most serious usability problems often remain for a long time
    • So I’m going to try to convince you to do two things
    • If you’re naturally lazy like me, you’ll embrace them happily
    © 2001 Steve Krug © 2010 Steve Krug
  • 10. My solution
    • Two of the six maxims in my book:
    © 2001 Steve Krug © 2010 Steve Krug
  • 11. © 2001 Steve Krug Focus ruthlessly on a small number of the most important problems. © 2010 Steve Krug
  • 12. Why
    • Because it’s easy not to
      • Serious problems are often there not because you weren’t aware of them, but because you don’t know how to fix them
      • Fixing simple problems is easier, more appealing
    • Because you think you’ll fix them eventually
      • Hate to duplicate effort
      • The “next version” fallacy
    • People will continue to suffer
    © 2001 Steve Krug © 2010 Steve Krug
  • 13. © 2001 Steve Krug ruthlessly impiedosamente © 2010 Steve Krug
  • 14. It starts with the observers
    • Instruct the observers
    • After each session, write down the three most serious problems you observed
    © 2001 Steve Krug © 2010 Steve Krug
  • 15. © 2001 Steve Krug © 2010 Steve Krug
  • 16. © 2001 Steve Krug © 2010 Steve Krug
  • 17. The debriefing
    • Over lunch (or dinner)
    • Right after the three test sessions
    • Objective: Deciding what you’re going to commit to fixing before the next round of testing
    © 2001 Steve Krug © 2010 Steve Krug
  • 18. The debriefing
    • Go around the room
      • Everyone contributes from their list of nine problems
      • Write on easel pad
      • Leave some space for improvements/amendments
      • People can say “Me too!”
      • Treat all contributions with respect
      • Not discussing yet
      • Stick to observed problems!
    © 2001 Steve Krug © 2010 Steve Krug
  • 19. The debriefing
    • Decide which are most serious
      • Some magic happens here
        • Voting
        • Dictatorship
        • Hybrid
      • Not usually as hard as it seems BECAUSE THEY ALL SAW THE SAME BEHAVIOR
      • Number them
    • Copy the numbered list
      • Ten is probably enough
      • Leave space in between
    © 2001 Steve Krug © 2010 Steve Krug
  • 20. The debriefing
    • Start at the top
    • Work down the list
    • Come up with rough idea of how you’ll fix them
      • who will do it
      • the resources required
    • When you’ve allocated the resources you can commit in next month, STOP!
      • Tear off the rest of the list
      • Crumple it up
      • Throw it away
        • Thanks to Susan Weinschenck
    © 2001 Steve Krug © 2010 Steve Krug
  • 21. © 2001 Steve Krug When fixing problems, always do the least you can do™. © 2010 Steve Krug
  • 22. Tweak, don’t redesign
    • It’s easy to get sucked into redesigning
      • Observed: “He had trouble with that menu.”
      • Temptation: “We should redo the navigation.”
    • Don’t!!!!!
    • Find the smallest change you can make that will eliminate the serious problem for most people
    • Don’t get sucked into making the “perfect fix”
    © 2001 Steve Krug © 2010 Steve Krug
  • 23. © 2001 Steve Krug © 2010 Steve Krug
  • 24. © 2001 Steve Krug © 2010 Steve Krug
  • 25. © 2001 Steve Krug © 2010 Steve Krug
  • 26. © 2001 Steve Krug © 2010 Steve Krug
  • 27. Do less, be happy © 2001 Steve Krug © 2010 Steve Krug
  • 28. Thanks for all the fish
    • Send any questions, feedback, gripes to
      • [email_address]
    © 2001 Steve Krug © 2010 Steve Krug

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