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Steve Krug Explains It All for You - SxSW 2011
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Steve Krug Explains It All for You - SxSW 2011

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My slides from my first SxSW. …

My slides from my first SxSW.

The audio (60 min.) is available at http://schedule.sxsw.com/events/event_IAP8293. Play both at the same time and create your own multimedia presentation! (Note: For some reason, the SxSW media player widget isn't visible in IE. Consider alternate routes.)

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  • 1. Steve Krug SxSW Interactive 2011 Last Session, Last Day Steve Krug explains it all for you
  • 2. © 2001 Steve Krug
  • 3. © 2001 Steve Krug
  • 4. © 2001 Steve Krug
  • 5. © 2001 Steve Krug
  • 6. Let’s get a few things out of the way © 2001 Steve Krug
  • 7. Not present at time of photo
    • “ Gameification”
    • Social Networks
    • You test them the same way you test anything else
    © 2001 Steve Krug
  • 8. You damned kids get out of my yard
    • I was sitting in a session…
    • My theory:
    • You’ll enjoy this more and get more out of it if you’re not multitasking
    • Notetaking is an exception, of course
    • I know it feels like you can, but you can't really listen and tweet
    • My son would say…
    • Feel free to do it, but…
    © 2001 Steve Krug
  • 9. Lou’s brilliant idea
    • Talking to Lou Rosenfeld about it
    • His idea: Pre-fab tweets
    © 2001 Steve Krug
  • 10. © 2001 Steve Krug
  • 11. Lou’s brilliant idea
    • We all know which quotes are tweetable
    • Sanitized for your protection
    • Limited character count to leave room for personalization
    • “ @skrug is doing pre-fab tweets from his talk at #sxsw #skrugsxsw”
    © 2001 Steve Krug
  • 12. Show of hands?
    • Read Don’t Make Me Think ?
    © 2001 Steve Krug
  • 13. © 2001 Steve Krug
  • 14. Show of hands?
    • Read Rocket Surgery ?
    • Heard of Rocket Surgery before today?
    © 2001 Steve Krug
  • 15. Ten years ago
    • I was trying to figure out what advice to give
    © 2001 Steve Krug
  • 16. © 2001 Steve Krug © 2001 Steve Krug
  • 17. © 2001 Steve Krug
  • 18. © 2001 Steve Krug
  • 19. © 2001 Steve Krug
  • 20. © 2001 Steve Krug
  • 21. © 2001 Steve Krug
  • 22. © 2001 Steve Krug
  • 23. © 2001 Steve Krug
  • 24. © 2001 Steve Krug
  • 25. © 2001 Steve Krug
  • 26. © 2001 Steve Krug
  • 27. “ My ideal home page,” as told by… © 2001 Steve Krug
  • 28. “ My ideal home page,” as told by… © 2001 Steve Krug
  • 29. I believe anyone can do it
    • ...if they keep it simple enough
    © 2001 Steve Krug
  • 30. All sites have usability problems
    • Correction:
    • All sites have serious usability problems
    • We use sites all the time that don’t work
      • How can this be?
    © 2001 Steve Krug
  • 31. © 2001 Steve Krug
  • 32. © 2001 Steve Krug Problems you can find with just a few test participants Problems you have the resources to fix
  • 33. Most sites don’t get tested
    • $$$
    • Time
    • Even if there was enough money, there aren’t enough professionals
    © 2001 Steve Krug
  • 34. My intent for today
    • Convince you that you should be testing, or testing more
    • Show you how easy it can/should be
    © 2001 Steve Krug
  • 35. The plan
    • A live demo test
      • So you can see how simple it should be
    • The whole book in 30 minutes
      • Only a two-hour read
    • I’ll stick around for some questions
    © 2001 Steve Krug
  • 36. Do-it-yourself usability testing
    • Three users per round
      • Three should be plenty
      • You’ll be doing it again next month
      • You’ll find more problems than you can fix
    • No lab or mirrors
      • Set up a monitor in another room so the development team can watch
    • No elaborate recruiting
      • “ Recruit loosely and grade on a curve”
    © 2001 Steve Krug
  • 37. Do-it-yourself usability testing
    • Record with Camtasia or Morae (Techsmith.com) or CamStudio
    • No stats, no exit questions, no faux validity
    • No big report
      • Debrief over lunch
    © 2001 Steve Krug
  • 38. First, a demo test
    • Technical term:
      • Biting the hand that feeds you
    • Didn’t pick it because it had more problems that average
    • Picked it because many of you are familiar with it
    • Observers for your tests will know the site
    © 2001 Steve Krug
  • 39. We need a volunteer
    • Qualifying criteria:
      • Have used a Web browser
      • English-speaking adult
      • Doesn’t work for SxSW
      • Wasn’t here on Saturday
      • It’s painless!
        • You’ll get a big round of applause and a book when we’re done
    © 2001 Steve Krug
  • 40. There’s a complete demo online
    • www.sensible.com
    • Or Google “Steve Krug” on YouTube
    © 2001 Steve Krug
  • 41. © 2001 Steve Krug
  • 42. © 2001 Steve Krug
  • 43. © 2001 Steve Krug
  • 44. © 2001 Steve Krug
  • 45. © 2001 Steve Krug
  • 46. © 2001 Steve Krug
  • 47. © 2001 Steve Krug
  • 48. © 2001 Steve Krug
  • 49. © 2001 Steve Krug
  • 50. RSME: The thirty-minute version
    • Six maxims
    © 2001 Steve Krug
  • 51. Show of hands?
    • Does your organization or department do usability testing?
    • How often and when?
      • Never?
      • Right before (or right after) product ships?
      • Routine (several times during development)?
    © 2001 Steve Krug
  • 52. © 2001 Steve Krug A morning a month, that’s all we ask.
  • 53. © 2001 Steve Krug
  • 54. © 2001 Steve Krug
  • 55. © 2001 Steve Krug Start earlier than you think makes sense.
  • 56. Incorrect thinking © 2001 Steve Krug
  • 57. Correct thinking © 2001 Steve Krug
  • 58. © 2001 Steve Krug Recruit loosely and grade on a curve.
  • 59. © 2001 Steve Krug Naturally, we need to test people who are just like our target audience. … people who are a lot like our users. … people who actually use our site. Representative users! Real users!
  • 60. © 2001 Steve Krug
  • 61. © 2001 Steve Krug Make it a spectator sport.
  • 62. © 2001 Steve Krug
  • 63. © 2001 Steve Krug Focus ruthlessly on a small number of the most important problems.
  • 64. © 2001 Steve Krug
  • 65. © 2001 Steve Krug When fixing problems, always do the least you can do™.
  • 66. Your motto should be…
    • What’s the smallest change we can make that we think might solve the observed problem?
    • Tweak, don’t redesign
    • Often the best solution is removing something, not adding something
    © 2001 Steve Krug
  • 67. © 2001 Steve Krug
  • 68. © 2001 Steve Krug
  • 69. Blatant self promotion
    • Day-long workshops
    • Lou Rosenfeld and Me and friends
    • San Francisco – Indi Young, next week
    • Atlanta – Whitney Quesenbery, April 27-29
    • Chicago – Ginny Redish, June 1-3
    • www.sensible.com/workshops
    © 2001 Steve Krug
  • 70. Rate me?
    • In something called a “Go app”?
    • (They told me to say it.)
    © 2001 Steve Krug
  • 71. Thanks for all the fish
    • Send any questions, feedback, gripes to
      • [email_address]
    • And come visit
      • @skrug on the Twitter
      • www.sensible.com
      • SomeSlightlyIrregular.com
    © 2001 Steve Krug
  • 72. Questions, anyone? © 2001 Steve Krug
  • 73. © 2011 Steve Krug