Steve Krug Explains It All for You - SxSW 2011

Steve Krug SxSW Interactive 2011 Last Session, Last Day Steve Krug explains it all for you

Not present at time of photo
“ Gameification”
Social Networks
You test them the same way you test anything else
© 2001 Steve Krug

You damned kids get out of my yard
I was sitting in a session…
My theory:
You’ll enjoy this more and get more out of it if you’re not multitasking
Notetaking is an exception, of course
I know it feels like you can, but you can't really listen and tweet
My son would say…
Feel free to do it, but…
© 2001 Steve Krug

Lou’s brilliant idea
Talking to Lou Rosenfeld about it
His idea: Pre-fab tweets
© 2001 Steve Krug

Lou’s brilliant idea
We all know which quotes are tweetable
Sanitized for your protection
Limited character count to leave room for personalization
“ @skrug is doing pre-fab tweets from his talk at #sxsw #skrugsxsw”
© 2001 Steve Krug

Show of hands?
Read Don’t Make Me Think ?
© 2001 Steve Krug

Show of hands?
Read Rocket Surgery ?
Heard of Rocket Surgery before today?
© 2001 Steve Krug

Ten years ago
I was trying to figure out what advice to give
© 2001 Steve Krug

I believe anyone can do it
...if they keep it simple enough
© 2001 Steve Krug

All sites have usability problems
Correction:
All sites have serious usability problems
We use sites all the time that don’t work
How can this be?
© 2001 Steve Krug

Most sites don’t get tested
$$$
Time
Even if there was enough money, there aren’t enough professionals
© 2001 Steve Krug

My intent for today
Convince you that you should be testing, or testing more
Show you how easy it can/should be
© 2001 Steve Krug

The plan
A live demo test
So you can see how simple it should be
The whole book in 30 minutes
Only a two-hour read
I’ll stick around for some questions
© 2001 Steve Krug

Do-it-yourself usability testing
Three users per round
Three should be plenty
You’ll be doing it again next month
You’ll find more problems than you can fix
No lab or mirrors
Set up a monitor in another room so the development team can watch
No elaborate recruiting
“ Recruit loosely and grade on a curve”
© 2001 Steve Krug

Do-it-yourself usability testing
Record with Camtasia or Morae (Techsmith.com) or CamStudio
No stats, no exit questions, no faux validity
No big report
Debrief over lunch
© 2001 Steve Krug

First, a demo test
Technical term:
Biting the hand that feeds you
Didn’t pick it because it had more problems that average
Picked it because many of you are familiar with it
Observers for your tests will know the site
© 2001 Steve Krug

We need a volunteer
Qualifying criteria:
Have used a Web browser
English-speaking adult
Doesn’t work for SxSW
Wasn’t here on Saturday
It’s painless!
You’ll get a big round of applause and a book when we’re done
© 2001 Steve Krug

Show of hands?
Does your organization or department do usability testing?
How often and when?
Never?
Right before (or right after) product ships?
Routine (several times during development)?
© 2001 Steve Krug

Your motto should be…
What’s the smallest change we can make that we think might solve the observed problem?
Tweak, don’t redesign
Often the best solution is removing something, not adding something
© 2001 Steve Krug

Blatant self promotion
Day-long workshops
Lou Rosenfeld and Me and friends
San Francisco – Indi Young, next week
Atlanta – Whitney Quesenbery, April 27-29
Chicago – Ginny Redish, June 1-3
www.sensible.com/workshops
© 2001 Steve Krug

Thanks for all the fish
Send any questions, feedback, gripes to
[email_address]
And come visit
@skrug on the Twitter
www.sensible.com
SomeSlightlyIrregular.com
© 2001 Steve Krug

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Steve Krug Explains It All for You - SxSW 2011

by SteveKrug on Jul 28, 2011

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Steve Krug Explains It All for You - SxSW 2011 — Presentation Transcript