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Steve Krug SxSW Interactive 2011 Last Session, Last Day Steve Krug  explains it all for you
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
Let’s get a few things out of the way © 2001 Steve Krug
Not present at time of photo <ul><li>“ Gameification” </li></ul><ul><li>Social Networks </li></ul><ul><li>You test them th...
You damned kids get out of my yard <ul><li>I was sitting in a session… </li></ul><ul><li>My theory: </li></ul><ul><li>You’...
Lou’s brilliant idea <ul><li>Talking to Lou Rosenfeld about it </li></ul><ul><li>His idea: Pre-fab tweets </li></ul>© 2001...
© 2001 Steve Krug
Lou’s brilliant idea <ul><li>We all know which quotes are tweetable </li></ul><ul><li>Sanitized for your protection </li><...
Show of hands? <ul><li>Read  Don’t Make Me Think ? </li></ul>© 2001 Steve Krug
© 2001 Steve Krug
Show of hands? <ul><li>Read  Rocket Surgery ? </li></ul><ul><li>Heard of  Rocket Surgery  before today? </li></ul>© 2001 S...
Ten years ago <ul><li>I was trying to figure out what advice to give </li></ul>© 2001 Steve Krug
© 2001 Steve Krug © 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
“ My ideal home page,” as told by… © 2001 Steve Krug
“ My ideal home page,” as told by… © 2001 Steve Krug
I believe anyone can do it <ul><li>...if they keep it simple enough </li></ul>© 2001 Steve Krug
All sites have usability problems <ul><li>Correction: </li></ul><ul><li>All sites have  serious  usability problems </li><...
© 2001 Steve Krug
© 2001 Steve Krug Problems you can find with just a few test participants Problems you have the resources to fix
Most sites don’t get tested <ul><li>$$$ </li></ul><ul><li>Time </li></ul><ul><li>Even if there was enough money, there are...
My intent for today <ul><li>Convince you that you should be testing, or testing more </li></ul><ul><li>Show you how easy i...
The plan <ul><li>A live demo test </li></ul><ul><ul><li>So you can see how simple it should be </li></ul></ul><ul><li>The ...
Do-it-yourself usability testing <ul><li>Three users per round </li></ul><ul><ul><li>Three should be plenty </li></ul></ul...
Do-it-yourself usability testing <ul><li>Record with Camtasia or Morae (Techsmith.com) or CamStudio </li></ul><ul><li>No s...
First, a demo test <ul><li>Technical term: </li></ul><ul><ul><li>Biting the hand that feeds you </li></ul></ul><ul><li>Did...
We need a volunteer <ul><li>Qualifying criteria: </li></ul><ul><ul><li>Have used a Web browser </li></ul></ul><ul><ul><li>...
There’s a complete demo online <ul><li>www.sensible.com </li></ul><ul><li>Or Google “Steve Krug” on YouTube </li></ul>© 20...
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug
RSME: The thirty-minute version <ul><li>Six maxims </li></ul>© 2001 Steve Krug
Show of hands? <ul><li>Does your organization or department do usability testing? </li></ul><ul><li>How often and when? </...
© 2001 Steve Krug A morning a month, that’s all we ask.
© 2001 Steve Krug
© 2001 Steve Krug
© 2001 Steve Krug Start earlier than you think makes sense.
Incorrect thinking © 2001 Steve Krug
Correct thinking © 2001 Steve Krug
© 2001 Steve Krug Recruit loosely and grade on a curve.
© 2001 Steve Krug Naturally, we need to test people who are just like our target audience. …  people who are a lot like ou...
© 2001 Steve Krug
© 2001 Steve Krug Make it a spectator sport.
© 2001 Steve Krug
© 2001 Steve Krug Focus ruthlessly on a small number of  the most important problems.
© 2001 Steve Krug
© 2001 Steve Krug When fixing problems, always do the  least you can do™.
Your motto should be… <ul><li>What’s the smallest change we can make that we think might solve the observed problem? </li>...
© 2001 Steve Krug
© 2001 Steve Krug
Blatant self promotion <ul><li>Day-long workshops </li></ul><ul><li>Lou Rosenfeld  and Me and friends </li></ul><ul><li>Sa...
Rate me? <ul><li>In something called a “Go app”? </li></ul><ul><li>(They told me to say it.) </li></ul>© 2001 Steve Krug
Thanks for all the fish <ul><li>Send any questions, feedback, gripes to </li></ul><ul><ul><li>[email_address] </li></ul></...
Questions, anyone? © 2001 Steve Krug
© 2011 Steve Krug
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Steve Krug Explains It All for You - SxSW 2011

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My slides from my first SxSW.

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Transcript of "Steve Krug Explains It All for You - SxSW 2011"

  1. 1. Steve Krug SxSW Interactive 2011 Last Session, Last Day Steve Krug explains it all for you
  2. 2. © 2001 Steve Krug
  3. 3. © 2001 Steve Krug
  4. 4. © 2001 Steve Krug
  5. 5. © 2001 Steve Krug
  6. 6. Let’s get a few things out of the way © 2001 Steve Krug
  7. 7. Not present at time of photo <ul><li>“ Gameification” </li></ul><ul><li>Social Networks </li></ul><ul><li>You test them the same way you test anything else </li></ul>© 2001 Steve Krug
  8. 8. You damned kids get out of my yard <ul><li>I was sitting in a session… </li></ul><ul><li>My theory: </li></ul><ul><li>You’ll enjoy this more and get more out of it if you’re not multitasking </li></ul><ul><li>Notetaking is an exception, of course </li></ul><ul><li>I know it feels like you can, but you can't really listen and tweet </li></ul><ul><li>My son would say… </li></ul><ul><li>Feel free to do it, but… </li></ul>© 2001 Steve Krug
  9. 9. Lou’s brilliant idea <ul><li>Talking to Lou Rosenfeld about it </li></ul><ul><li>His idea: Pre-fab tweets </li></ul>© 2001 Steve Krug
  10. 10. © 2001 Steve Krug
  11. 11. Lou’s brilliant idea <ul><li>We all know which quotes are tweetable </li></ul><ul><li>Sanitized for your protection </li></ul><ul><li>Limited character count to leave room for personalization </li></ul><ul><li>“ @skrug is doing pre-fab tweets from his talk at #sxsw #skrugsxsw” </li></ul>© 2001 Steve Krug
  12. 12. Show of hands? <ul><li>Read Don’t Make Me Think ? </li></ul>© 2001 Steve Krug
  13. 13. © 2001 Steve Krug
  14. 14. Show of hands? <ul><li>Read Rocket Surgery ? </li></ul><ul><li>Heard of Rocket Surgery before today? </li></ul>© 2001 Steve Krug
  15. 15. Ten years ago <ul><li>I was trying to figure out what advice to give </li></ul>© 2001 Steve Krug
  16. 16. © 2001 Steve Krug © 2001 Steve Krug
  17. 17. © 2001 Steve Krug
  18. 18. © 2001 Steve Krug
  19. 19. © 2001 Steve Krug
  20. 20. © 2001 Steve Krug
  21. 21. © 2001 Steve Krug
  22. 22. © 2001 Steve Krug
  23. 23. © 2001 Steve Krug
  24. 24. © 2001 Steve Krug
  25. 25. © 2001 Steve Krug
  26. 26. © 2001 Steve Krug
  27. 27. “ My ideal home page,” as told by… © 2001 Steve Krug
  28. 28. “ My ideal home page,” as told by… © 2001 Steve Krug
  29. 29. I believe anyone can do it <ul><li>...if they keep it simple enough </li></ul>© 2001 Steve Krug
  30. 30. All sites have usability problems <ul><li>Correction: </li></ul><ul><li>All sites have serious usability problems </li></ul><ul><li>We use sites all the time that don’t work </li></ul><ul><ul><li>How can this be? </li></ul></ul>© 2001 Steve Krug
  31. 31. © 2001 Steve Krug
  32. 32. © 2001 Steve Krug Problems you can find with just a few test participants Problems you have the resources to fix
  33. 33. Most sites don’t get tested <ul><li>$$$ </li></ul><ul><li>Time </li></ul><ul><li>Even if there was enough money, there aren’t enough professionals </li></ul>© 2001 Steve Krug
  34. 34. My intent for today <ul><li>Convince you that you should be testing, or testing more </li></ul><ul><li>Show you how easy it can/should be </li></ul>© 2001 Steve Krug
  35. 35. The plan <ul><li>A live demo test </li></ul><ul><ul><li>So you can see how simple it should be </li></ul></ul><ul><li>The whole book in 30 minutes </li></ul><ul><ul><li>Only a two-hour read </li></ul></ul><ul><li>I’ll stick around for some questions </li></ul>© 2001 Steve Krug
  36. 36. Do-it-yourself usability testing <ul><li>Three users per round </li></ul><ul><ul><li>Three should be plenty </li></ul></ul><ul><ul><li>You’ll be doing it again next month </li></ul></ul><ul><ul><li>You’ll find more problems than you can fix </li></ul></ul><ul><li>No lab or mirrors </li></ul><ul><ul><li>Set up a monitor in another room so the development team can watch </li></ul></ul><ul><li>No elaborate recruiting </li></ul><ul><ul><li>“ Recruit loosely and grade on a curve” </li></ul></ul>© 2001 Steve Krug
  37. 37. Do-it-yourself usability testing <ul><li>Record with Camtasia or Morae (Techsmith.com) or CamStudio </li></ul><ul><li>No stats, no exit questions, no faux validity </li></ul><ul><li>No big report </li></ul><ul><ul><li>Debrief over lunch </li></ul></ul>© 2001 Steve Krug
  38. 38. First, a demo test <ul><li>Technical term: </li></ul><ul><ul><li>Biting the hand that feeds you </li></ul></ul><ul><li>Didn’t pick it because it had more problems that average </li></ul><ul><li>Picked it because many of you are familiar with it </li></ul><ul><li>Observers for your tests will know the site </li></ul>© 2001 Steve Krug
  39. 39. We need a volunteer <ul><li>Qualifying criteria: </li></ul><ul><ul><li>Have used a Web browser </li></ul></ul><ul><ul><li>English-speaking adult </li></ul></ul><ul><ul><li>Doesn’t work for SxSW </li></ul></ul><ul><ul><li>Wasn’t here on Saturday </li></ul></ul><ul><ul><li>It’s painless! </li></ul></ul><ul><ul><ul><li>You’ll get a big round of applause and a book when we’re done </li></ul></ul></ul>© 2001 Steve Krug
  40. 40. There’s a complete demo online <ul><li>www.sensible.com </li></ul><ul><li>Or Google “Steve Krug” on YouTube </li></ul>© 2001 Steve Krug
  41. 41. © 2001 Steve Krug
  42. 42. © 2001 Steve Krug
  43. 43. © 2001 Steve Krug
  44. 44. © 2001 Steve Krug
  45. 45. © 2001 Steve Krug
  46. 46. © 2001 Steve Krug
  47. 47. © 2001 Steve Krug
  48. 48. © 2001 Steve Krug
  49. 49. © 2001 Steve Krug
  50. 50. RSME: The thirty-minute version <ul><li>Six maxims </li></ul>© 2001 Steve Krug
  51. 51. Show of hands? <ul><li>Does your organization or department do usability testing? </li></ul><ul><li>How often and when? </li></ul><ul><ul><li>Never? </li></ul></ul><ul><ul><li>Right before (or right after) product ships? </li></ul></ul><ul><ul><li>Routine (several times during development)? </li></ul></ul>© 2001 Steve Krug
  52. 52. © 2001 Steve Krug A morning a month, that’s all we ask.
  53. 53. © 2001 Steve Krug
  54. 54. © 2001 Steve Krug
  55. 55. © 2001 Steve Krug Start earlier than you think makes sense.
  56. 56. Incorrect thinking © 2001 Steve Krug
  57. 57. Correct thinking © 2001 Steve Krug
  58. 58. © 2001 Steve Krug Recruit loosely and grade on a curve.
  59. 59. © 2001 Steve Krug Naturally, we need to test people who are just like our target audience. … people who are a lot like our users. … people who actually use our site. Representative users! Real users!
  60. 60. © 2001 Steve Krug
  61. 61. © 2001 Steve Krug Make it a spectator sport.
  62. 62. © 2001 Steve Krug
  63. 63. © 2001 Steve Krug Focus ruthlessly on a small number of the most important problems.
  64. 64. © 2001 Steve Krug
  65. 65. © 2001 Steve Krug When fixing problems, always do the least you can do™.
  66. 66. Your motto should be… <ul><li>What’s the smallest change we can make that we think might solve the observed problem? </li></ul><ul><li>Tweak, don’t redesign </li></ul><ul><li>Often the best solution is removing something, not adding something </li></ul>© 2001 Steve Krug
  67. 67. © 2001 Steve Krug
  68. 68. © 2001 Steve Krug
  69. 69. Blatant self promotion <ul><li>Day-long workshops </li></ul><ul><li>Lou Rosenfeld and Me and friends </li></ul><ul><li>San Francisco – Indi Young, next week </li></ul><ul><li>Atlanta – Whitney Quesenbery, April 27-29 </li></ul><ul><li>Chicago – Ginny Redish, June 1-3 </li></ul><ul><li>www.sensible.com/workshops </li></ul>© 2001 Steve Krug
  70. 70. Rate me? <ul><li>In something called a “Go app”? </li></ul><ul><li>(They told me to say it.) </li></ul>© 2001 Steve Krug
  71. 71. Thanks for all the fish <ul><li>Send any questions, feedback, gripes to </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>And come visit </li></ul><ul><ul><li>@skrug on the Twitter </li></ul></ul><ul><ul><li>www.sensible.com </li></ul></ul><ul><ul><li>SomeSlightlyIrregular.com </li></ul></ul>© 2001 Steve Krug
  72. 72. Questions, anyone? © 2001 Steve Krug
  73. 73. © 2011 Steve Krug
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