Welcome and thanks for coming Today came about from discussions about training needs. In supervisions and team meetings web 2.0 kept coming up. Some people knew a bit or a lot about certain applications but none of us really had a firm overview of web 2.0 and how we could use it Allied to that, for probably the last two years and maybe longer people have been saying “Should we have a presence on facebook?” “should we have a blog?” So I started looking for courses that we could arrange for people to attend and quickly came to the conclusion that: It would take a longish time before we could get everybody on one It was very hard to tell from course details whether they were at the right level and whether they would actually give us what we wanted It would probably have spent the whole training budget So we came up with the idea of today and because web 2.0 is something that has an impact on all teams we are delighted that members of other teams have joined us Introductions
We all know that web 2.0 applications have had a huge impact you can’t open a paper, listen to the radio or watch television without them being mentioned The numbers are staggering and we would be fools not to look to use them to reach existing and new customers and to develop new services
Social Networking Why should libraries be interested in social networking? “ Seven of the top 20 most-visited websites in the world are social-networking sites” (Lincoln, 2009, p.135) Examples of popular social networking websites include Bebo , Facebook , Flickr , LinkedIn , MySpace , Twitter and YouTube . The creation and sharing of personal profiles is central to these websites. From the perspective of libraries, the main benefit of social networking websites is interaction with users and non-users. LINCOLN, S.R., 2009. Mastering Web 2.0: transform your business using key websites and social media tools. London: Kogan Page.
What is Twitter? “ the ‘marmite’ of internet applications” (Smith and Llinares, 2009, p. 3)  . Create a profile Simple and intuitive “ What are you doing?” Status update known as a “tweet” Restricted to 140-characters (micro-blogging) Following/followers concept Connected in real-time Etiquette Accessible from mobile phones  SMITH, J. and LLINARES, J., 2009. Dominate your market with Twitter: tweet your way to business success. Oxford: Infinite Ideas.
Who is tweeting? Libraries 40-plus libraries and library services (Aberdeenshire Library and Information Service @onceuponashire/Edinburgh Libraries @TalesOfOneCity) Librarians Steve Baker @stevejbaker Services Enquire @AskALibrarianUK Institutions The British Library @britishlibrary Publications The Bookseller @TheBookseller Publishers Facet Publishing @facetpublishing Writers Margaret Atwood @MargaretAtwood Stephenie Meyer @Stephenie_Meyer Organisations Nottinghamshire County Council @NottsCC
Why use Twitter? Network Connect with peers Not hierarchical Personal and approachable Interact and engage with community “ Fish where the fish are!” Broadcast information Quick, easy and free medium Cascade Find information Timely source (follow conferences) Detect trends Online Reputation Management (ORM) Analyse statistics through applications
What to tweet Events Make live announcements using a mobile telephone or laptop News and information Opening hours SRC Reader development Jonathan Ross’ book club Competition to reduce a work of literature to 140-character or less Resources Promote new books Services Enquire Signposts to online content Drive traffic to website, catalogue, online resources Use TinyURL.com Research Ask for feedback from followers
Where did it all start? Started as a way for bands and musicians to share their work. Developed into a social networking site with over 100 million profiles made up of; individual users Businesses filmmakers Comedians clubs and organisations. Most features of the site are similar to Facebook, for example; Blogs Messaging Live Chat Online photo album
Why do people use MySpace? Features tools to store and share music tracks, so is popular with musicians You can share information with a huge audience Can put on short video clips Calendar tool for appointments or events which can be shared Pages can be customized text fonts background photo Each page has an individual URL so the profile can be viewed without signing up.
What can libraries use it for? Reaching a huge, possibly new audience Possibility for increased interaction with users, for example through posts, which actively invite comment. There is a great potential for increasing feedback on services Tools for marketing with video footage – could put on tours of the library Set up Online reading groups or interest groups e.g. self help, job seeking Feature links to things such as Homework help Library staff initially hosting discussion groups We could post bulletins that promote our stock, for example themed reading lists or tailored reading lists covering topics such as bereavement, sports or crafts to relevant friends or groups.
Needs to be kept up to date with interesting content, responding to posts, writing blogs, uploading video etc. New information needs to be added regularly to create alerts Users may not expect to find libraries on social network sites. OCLC survey found only 13% of public and 14% library directors surveyed, felt it was library’s role. (2007) Many book clubs already exist on networking sites so it is not an exclusive library role, e.g. Jonathan Ross on Twitter Personal privacy. Customers may be reluctant to share personal information with an institution. There could be a role here for us to make customers aware of using privacy settings NOT designing layout and visual appeal of site. Some sites look professional, others have not made use of graphics available. Profile would need corporate image and content management which reduces spontaneity of responding to comments etc. It’s a virtual community, but will users respond by increased library website use? Will it mean increased use of our resources, or presence at events that justifies time spent on building profiles?
What are libraries doing on MySpace We have chosen four examples Glasgow Libraries do not allow access to networking sites on their public PCs! Newcastle City Library has profile with music recordings from local musicians, live video of old library being pulled down. BUT Blog not updated since Jan. Blackburn using site specifically for events promotion. Lewisham has virtual tours and new building refurbs. Some are NOT actively adding friendsand have as few as 8. www.myspace.com/lambethlibraries www.myspace.com/newcastlecitylibrary www.myspace.com/derbycitylibraries www.myspace.com/enfieldlibraries www.myspace.com/blackburnlibraryevents
Facebook is probably best known for “personal profiles” where you put on information about yourself, build up your profile then find and add “friends” who gain access to your information and vice versa, but it can also be a strong advertising tool.
Creating a Facebook Page “ A Facebook Page isn’t the equivalent to an account. Rather, it is an entity on Facebook that can be managed by many people with their own distinct accounts”. “ Pages” can be set up by brands or businesses and then other users can become “fans” of the page. A message will be posted on that persons profile to say they are a “fan” which will then appear on their friends profiles, with an option for them to become a “fan” too. Anyone using Facebook becomes a potential “Fan” and is not limited to your circle of friends. All “Fan” requests are automatically accepted. There is an option to block people for inappropriate behaviour. It is possible to appoint “admins” who can update content. When you set up a “Page” you can categorise it to help people searching for it.
Features of a Page I’ve highlighted some of the features here: Search Box - use to find friends or pages Instant Chat Shows when your friends are online. This only shows up on your personal profile if you are logged in. When managing a Page you can log in as a “business account” so it is not a personal page and this feature won’t be on it. Access to home page – always on display Tabbed features Shortcuts to applications
Embedding other Features Here is a Page from Rotherham Libraries. You can embed features into the page. They use Hyperlinks to connect users to another site – for example here, they link to their online membership form, library information, enquire etc.. They have a tab for You Tube but you could have a link to other features such as RSS Feeds and Twitter. There are Facebook applications that let you set up a tab like this one. You can also put on pictures, photographs and videos
Creating a group Here’s a page by the East Midlands Career Development Group. Can create a “group” e.g. for reading groups and feature those on the main “page”. It is a good tool for communicating between work groups or project teams Can include a calendar of events and send invitations to members Groups have “members”. You can restrict privacy to members, members and friends or opt to be globally visable. Note that the style is similar on every page. They are not as customisable as other sites which may have some “branding” issues for us but it does make it easy for customers and involves less design work and formatting from us. Most of the customization of the Page comes from the applications that you choose to add as well as the content you include. This is the main difference between Facebook and other Social Networking sites.
Statistics When you set up a page you will have automatically have access to statistics generated from it Statistics generated include: Number of Page views New fans each day Demographic breakdown of fans by age and gender The data can be exported as an Excel file (XLS) or a Comma-separated file (CSV) You can send updates to specific demographics of fans
You need to be registered with the website personally to look at Pages if you go through the www.facebook.com website You don’t need to be a member if you click through a link on a different website. However, if you want to add comments or join discussions you will need to register If you can’t access Facebook from a PC at work for example, you can set it so that any updates are sent to your e-mail/phone.
Top Features Can create a Page to represent a business Customers don’t have to have registered on the site to see your Page You can network with other platforms i.e. Twitter and Myspace as well as RSS Feeds/Blogs Statistics are generated allowing for targeted marketing Quick to update and you can assign several Admins to do the work The design and layout of the site is unchangeable so there is no design work involved REMEMBER as with any Social Networking site, content creation is the key!
Interesting pictures: from the last 7 days; blog on a particular picture Also can make posters, cards using photos etc
When you look at someone else’s photograph on their photostream you have the option to make a comment about it.
Flick is also a photo social networking site and enables you to share your photos with others. You can search for friends and family on Flickr and mark people as contacts. You can then show photographs with them which others won’t necessarily see. You can also see their personal photos. When you and your contacts upload pictures, you can see them straightaway and leave comments and notes about them.
As a member of Flick you can join a group. A group is made up of individual members. The members share photographs on a similar theme by submitting them into sets called pools. There are lots of different groups; highlighted ones here include Movement and Motion and Notary Public. Groups can be public, where anyone can join and anyone can see the members and the pool; public (invite only), where anyone can see the members and the pool but only those invited by the group administrator can join; and private, where they cannot be seen and only those invited by a group administrator can join
‘ Creative Commons’ is part of the Flickr site. Here you can attribute licences to your photos determining how they can be used by others; and find photos which you can copy, publish and produce etc
Adobe flash - comparable quality to more established video playback technologies e.g. windows Media Player, Quick Time and RealPlayer
Embedding: Each video has a piece of HTML which can be used to embed it on a page outside of YouTube
You can type keywords into the search box Shows how many results for that keyword
To browse categories click on Videos then choose a category to browse
Click on the Channels button then select a category to browse
You can change which Channel you want to add your videos to.
Very easy to get started - just need to set up an account
Create a username then Fill in a few details: Only requires postcode, gender and date of birth to ensure you’re over 18 to view adult material.
Once account set up you can sign in with username and password. That allows you to upload videos, comment on and rate other people’s videos and make playlists of favourites
Once you’ve made your videos it’s simple to upload them. Just click on Upload, this can be accessed from any screen. Click browse to select the video you want to upload Click “upload” to start the process As the video is uploading you can enter information in the relevant fields, title, description, category and tags Click save” It can take from 2mins to an hour to upload You can upload up to 10 video files in one session
You can tell how many times your video has been looked at and how many stars viewers have given it
Going to look at a few examples of videos posted by libraries or about libraries They are mainly American where most libraries seem to have a YouTube account but there are a couple from UK even one from Nottinghamshire!
This one from Westminster. It is an introduction to the library service. You can see it lasts 4 mins 52 secs
This one also from Westminster, promoting their book groups This section gives information about the video and the person or organisation who posted the video You can click on related videos to see others by the same provider. Clicking on these links you directly to that video
Posted by Orange County Library in America, it starts in black and white and shows how libraries have changed over the years
Another American video, very silly but gets the point across
Shows a librarian in superwoman costume doing what librarians do best!
This video explains how to use family history resources
This one is of the Mad Scientist event at Sutton library, filmed by the Chad newspaper. There is an interview at the end with Claire and me but I’ve spared our blushes by not showing that bit!
Possibilities are endless!
Web 2.0 and Nottinghamshire Libraries Steve Baker Information and Learning Manager
Features of a page Instant Chat Search box Access to home page Tabbed features Shortcuts to applications
Embedding other features Example: Rotherham Libraries You can put in Hyperlinks to connect users to other sites Can have links to other features such as Twitter, RSS Feeds and You Tube Can put on pictures, photographs and videos
Creating a Group Example: East Midlands Career Development Group A good tool for communicating between work groups or project teams Can include a calendar of events and send invitations to members Can have secret groups or open groups
Uploading and hosting pictures was technically demanding.
Layout and presentation was left to the user themselves.
Sharing photos was limited to telling friends the URL.
Commenting , etc. on pictures was either rudimentary or impossible.
Moving images on the web were initially very simplistic!
Bandwidth limitations meant that it was rare for video to ‘stream’. Processing limitations meant that video was, blurry, jerky and short. Production values seen elsewhere (film, TV etc.) were not present in most online video. For the home user, the limitations of photos also applied, but to a greater extent.
Picasa home page If you have an account, you can sign in here You can share your own photos with friends and family You can search for photos here You can explore recently added and featured photos here
Searching for photos You can select a photo from a range of featured pictures All photos are labelled with tags to help searchers find them. You can search popular tags here
Looking at photos A chosen photograph is displayed here
Looking at photos If you scroll down the page, you can read comments that people have posted about this photo If you have an account, you can sign in and post comments as well The number of times the photo has been viewed is also recorded
Looking at photos From here you can get a full screen version of the photo Share with friends Download to your computer Order prints of this image You can look at other pictures this person has taken by accessing their gallery
Photo galleries Here are all the photos taken by this person available in their public gallery You can view comments about the photos that have been posted on the site You can explore a map showing where the photos were taken
Flick home page You can search for pictures and videos here You can create an account or sign in to an existing account here
My account You can upload photos here Your photos can be viewed online. They are stored together on a page called a Photostream Other features accessible from here include a selection of interesting pictures and a blog You can also create a profile, with information about you
Uploading photos You can upload 100MB of photos and 2 videos per month. Click ‘Add more’ and browse for pictures on your computer You can select who can see your pictures: only you, your family, your friends, or everyone Then click the button!
Adding descriptions You can give each photograph a title and a description, and add tags to it so that searchers will find it
Adding descriptions Once uploaded you can edit your pictures; there is the option to do this at the foot of the screen
Editing pictures You can edit pictures using software available on Flickr called Picnik Options include rotating your photo, cropping it, resizing it, altering and sharpening the colours and removing red-eye from portraits
Photostream Once uploaded, all your photos are available to view (according to your privacy settings) on your photostream Click on a photo to see details and comments that people have left You can organise your photos into sets. Here are two sets, called Travel and Autumn You can organise your photos on the Organize tab, here
Organising your photos A set is a group of photographs, collected together by a certain theme. A collection is a group of sets. You can create sets here, and see all your existing sets. You can open a set by double-clicking on it. All your current photographs appear at the foot of the screen
Locations of photos You can search for other people’s photos on the map Click on the photograph in the strip at the bottom The relevant location marker will highlight on the map
Photostream Other things you can do from any photostream: See all sets See all tags that have been used on all the photos See where photos in this photostream appear on the map Find out when each photo was taken and uploaded See which photos elsewhere on Flickr have been highlighted as favourites In your photostream, see how many times your pictures have been viewed See this person’s profile
The Commons The Commons is a project where cultural institutions can sign up to Flickr and upload parts of their photograph collections You can search their historic collections by freetext or tags Not only does this allow you to see some unique and rare photos, but you can also add tags to the pictures thereby increasing the information known about them
The Commons Institutions can add information about themselves including links to their web site, where you can by copies, and copyright data When you’re signed in you can also add tags and comments, thereby helping to increase knowledge about the picture
Bought out by Google in 2006 and now operated as a subsidiary of Google
It can display a wide variety of user-generated video content, including film and TV clips, music videos and amateur content such as video blogging and short original videos
Most of the content has been uploaded by individuals
Media corporations including CBS and the BBC offer some of their material via the site, as part of the YouTube partnership program
How does it work? Uses Adobe Flash Video technology. Market research shows that Flash plug-in is installed on over 95% of PCs Unregistered users can watch the videos but cannot upload their own content Registered users can watch and upload an unlimited number of videos Videos are limited to ten minutes in length and a file size of 2 GB YouTube accepts videos uploaded in most formats, including .WMV, .AVI, .MKV, .MOV, MPEG, .MP4, DivX, .FLV, and .OGG. It also supports 3GP, allowing videos to be uploaded directly from a mobile phone YouTube prohibits the uploading of videos containing defamation, pornography, copyright violations, and material encouraging criminal conduct. Videos that are considered to contain potentially offensive content are available only to registered users over the age of 18
Channel types When you register a YouTube account you are able to join groups called Channel Types: Comedian: comedians displaying their comedy performances Director: movie makers displaying their videos Guru: people who are experienced in a certain field make videos of what they do Musician: musicians or bands covering songs or displaying originals or giving lessons on songs, scales, chords, etc. Non-profit: non-profit organizations, such as charities, accepted into YouTube's non-profit programme Reporter: civilians or professionals who make videos about local or international news and current events Politician: anyone who is running for or currently involved with the politics of government YouTuber: a general viewer of YouTube
Upload content Click browse to select video from file Click upload from any screen
Feedback Viewers can post comments on videos saying if they found them interesting or helpful Videos can also be given a star rating: *Poor ** Nothing special ***Worth watching **** Pretty cool ***** Excellent The number of views shows how many people have looked at each video
Anyone who can use a computer can post a video that millions of people can watch
The wide range of topics has turned video sharing into one of the most important parts of Internet culture
YouTube was cited for being a “Speakers' Corner” that both embodies and promotes democracy
YouTube has also faced criticism over the offensive content in some of its videos
The inability to check all videos before they go online means that occasional lapses are inevitable
Schools in some countries have blocked access to due to students uploading videos of bullying behaviour, school fights, racist behaviour, and other inappropriate content
Potential Library uses “ What’s happening in your library” updates Features from staff: “Why I love being a librarian!” Training videos for library staff Virtual tour of the library Promotion of regular activities e.g. SRC, Storyhullaballoo Videos of past events e.g. author visits Engage young adults by posting their own videos / comments on library activities