Why Social Media and LinkedIn?

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Presentation provided to CPA/ICAI Chapter Discussion Group. 30 October 2013

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  • 12m Australians
  • Why Social Media and LinkedIn?

    1. 1. WHY use Social Media and LinkedIn ? Gain Exposure, Engage Customers, #Grow Your Business. a Studio 22/2-6 New Street, Richmond Vic 3121 t +61 3 9428 9193 f +61 3 9428 1823 e connect@TheMarketingNetwork.com.au w TheMarketingNetwork.com.au
    2. 2. Contents Marketing Communications Social Media Marketing How Australians Use Social Media Australian Businesses (Don’t) Use Social Media Competitive Advantage / Benefits LinkedIn – You & Your Business Profile, Network, News (Home), Jobs, Interests © www.TheMarketingNetwork.com.au 2
    3. 3. “Embracing social media isn’t just a bit of fun, it’s a vital way to communicate.” Sir Richard Branson © www.TheMarketingNetwork.com.au 3
    4. 4. © www.TheMarketingNetwork.com.au 4
    5. 5. “Power to Connect” © www.TheMarketingNetwork.com.au 5
    6. 6. Blogging... 56% say that their blog has helped their company establish a positioning as a thought leader within the industry 58% say that they are betterknown in their industry because of their blog 97% more inbound links for companies that blog 55% more website visitors for companies that blog! © www.TheMarketingNetwork.com.au 6
    7. 7. Facebook’s mission is to give people the power to share and make the world more open and connected. © www.TheMarketingNetwork.com.au 7
    8. 8. LinkedIn’s mission is to connect the world's professionals to make them more productive and successful. When you join LinkedIn, you get access to people, jobs, news, updates, and insights that help you be great at what you do. © www.TheMarketingNetwork.com.au 8
    9. 9. Twitter is a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting © www.TheMarketingNetwork.com.au 9
    10. 10. Google's mission is to organise the world's information and make it universally accessible and useful. © www.TheMarketingNetwork.com.au 10
    11. 11. YouTube allows billions of people to discover, watch and share originallycreated videos.. provides a forum for people to connect, inform, and inspire others .. acts as a distribution platform for original content creators and advertisers large and small. © www.TheMarketingNetwork.com.au 11
    12. 12. The Audience © www.TheMarketingNetwork.com.au 12
    13. 13. Internet access © www.TheMarketingNetwork.com.au 13
    14. 14. Social Media Used Facebook = 12m users LinkedIn = 3.4m users Twitter = 2.2m users © www.TheMarketingNetwork.com.au 14
    15. 15. Frequency and time of use © www.TheMarketingNetwork.com.au 15
    16. 16. Average number of friends, contacts and followers © www.TheMarketingNetwork.com.au 16
    17. 17. Devices used to access © www.TheMarketingNetwork.com.au 17
    18. 18. Increasingly mobile © www.TheMarketingNetwork.com.au 18
    19. 19. Want consumers want from businesses/brands © www.TheMarketingNetwork.com.au 19
    20. 20. Business use of social media © www.TheMarketingNetwork.com.au 20
    21. 21. Sectors most active © www.TheMarketingNetwork.com.au 21
    22. 22. How often are SMEs sharing © www.TheMarketingNetwork.com.au 22
    23. 23. Average social media budgets © www.TheMarketingNetwork.com.au 23
    24. 24. Measuring ROI © www.TheMarketingNetwork.com.au 24
    25. 25. Benefits = Competitive Advantage © www.TheMarketingNetwork.com.au 25
    26. 26. Why Are Businesses not using? No Strategy? Fear of Failure? Lack of Knowledge? Lack of Resources? © www.TheMarketingNetwork.com.au 26
    27. 27. Pick the Right Channel(s) Impossible to do everything! Where are your customers? Where can you REACH them most cost effectively? © www.TheMarketingNetwork.com.au 27
    28. 28. Time Commitment To Social Media Marketing © www.TheMarketingNetwork.com.au 28
    29. 29. A “Sensible” Checklist © www.TheMarketingNetwork.com.au 29
    30. 30. LinkedIn – “Facebook for Business” Provides a meeting place where people expect to “do business” Leverages relationships by making connections visible Helps maintain personal relationships and build new ones Provides a platform for the most effective form of Marketing - Word of Mouth It can link all other essential Social Media Tools © www.TheMarketingNetwork.com.au 30
    31. 31. What Do You Want To Do Google Page Rank; Personal & Company Answer Questions - Speak to Successes & Failures - Opinions / Polls - An Industry - Track Start-Ups Promote Personal Brand Research Proactive Networking Reference Check Productivity Job Search, Hire & Interviews Find Experts, Partners Ask for Advice © www.TheMarketingNetwork.com.au - Groups - Advanced Search - Events Sales - Employer & Employee - Company Culture - Growth Potential - Staff Turnover Recruit / Head hunt Get Head hunted Lead Generation Sales Acceleration 31
    32. 32. Profile - Develop and Maximise © www.TheMarketingNetwork.com.au 32 Most Users utilize 5% of the functionality (benefits)
    33. 33. Network – Connect with Colleagues, Clients, Suppliers & Prospects © www.TheMarketingNetwork.com.au 33
    34. 34. Home - Share / Engage With Your Network © www.TheMarketingNetwork.com.au 34
    35. 35. Jobs © www.TheMarketingNetwork.com.au 35
    36. 36. Interests – Companies, Groups, Influencers... © www.TheMarketingNetwork.com.au 36
    37. 37. www.InfluenceYourNetwork.com. au © www.TheMarketingNetwork.com.au 37
    38. 38. Feel free to connect The Marketing Network Power To Connect m +61 418 362 181 eSteve.Hubbard@TheMarketingNetwork.com.au w http://themarketingnetwork.com.au/ l http://www.linkedin.com/in/stevehubba t https://twitter.com/stevehubba 22/2-6 New Street, Richmond Vic 3121 t +61 3 9018 7224 f +61 3 9428 1823 West2East ReCreation more connections, better relationships w http://west2eastrecreation.com.au/ f https://www.facebook.com/West2EastRecreation a Studio 22/2-6 New Street, Richmond Vic 3121 t +61 3 9428 9193 f +61 3 9428 1823 econnect@TheMarketingNetwork.com.auwTheMarketingNetwork.com.au v1 38
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