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Atronics Expo - Local Area Social Media Social Media Marketing
 

Atronics Expo - Local Area Social Media Social Media Marketing

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Presentation provided at the 2014 Melbourne Business Software Expo - identifying the advantage of using social media marketing targeted to local prospects and customers.

Presentation provided at the 2014 Melbourne Business Software Expo - identifying the advantage of using social media marketing targeted to local prospects and customers.

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Atronics Expo - Local Area Social Media Social Media Marketing Atronics Expo - Local Area Social Media Social Media Marketing Presentation Transcript

  • LOCAL AREA SOCIAL MEDIA MARKETING @SteveHubba @PowerToConnect @AtronicsConsult #SoftwareExpo #LocalSocial
  • DAVIDS‟ SLINGING LOCALLY SOCIALLY! Malcolm Gladwell: The unheard story of David and Goliath Ted Talk: http://www.youtube.com/watch?v=ziGD7vQOwl8 Original “David and Goliath” photo via http://www.gardenofpraise.com/bibl14s.htm
  • PERSONAL BRAND Social Media Consultant Local Trader Marketing Partner Innovation Partner
  • LINKEDIN PERSONAL & COMPANY PROFILES
  • WEB & SOCIAL MEDIA MARKETING STRATEGY YOU & YOUR BUSINESS DAVID YOUR INDUSTRY & PARTNERS YOUR PROSPECT S & CLIENTS YOUR RIVALS GOLIATH VS. YOUR WEBSITE ONLINE / SEARCH incl. GOOGLE, PPC, SEO SOCIAL MEDIA
  • BUSINESS, BRAND AND THE MARKETING HOUSE
  • Target Audience Problems Solved Action You‟d Like Them To Take? Your Unique Solution Proof You‟re Unique Traditional Communications Web, Online & Social Communications Brand Personality & Promise Tagline Creative Theme A.I.D.A
  • WEB SOCIAL PROOFING THE MARKETING NETWORK
  • WEB SOCIAL PROOFINGATRONICS CONSULTING
  • WEB SOCIAL PROOFING MELBOURNE TIGERS
  • WEB SOCIAL PROOFING ALLA‟S MUSIC STUDIO
  • FACEBOOK PAGES “PARETO PRINCIPLE”
  • FACEBOOK ADVERTISING TARGETED LIKES
  • TARGETED LIKESATRONICS CONSULTING
  • TARGETED LIKES MELBOURNE TIGERS
  • TARGETED LIKESALLA‟S MUSIC STUDIO
  • „ORGANIC‟ & PROMOTED FACEBOOK POSTS
  • TARGETED POSTSATRONICS CONSULTING
  • TARGETED POSTS MELBOURNE TIGERS
  • TARGETED POSTSALLA‟S MUSIC STUDIO
  • WEEKLY INSIGHTSATRONICS CONSULTING
  • WEEKLY INSIGHTS MELBOURNE TIGERS
  • WEEKLY INSIGHTSALLA‟S MUSIC STUDIO
  • MelbTigersHQ 1 5 13 33 42 43 7 54 CA 9 12 DD SH TM 15 24 GOLIATHS CAN SLING LOCALLY SOCIALLY TOO!
  • TWITTER, GOOGLE+, YOUTUBE AND SO ON
  • // Business is about two things and two things only, marketing and innovation. // Peter Drucker, Father of Modern Management QUESTIONS? LINKEDIN, WEB &SOCIAL MEDIA AUDITS?
  • POWER TO CONNECT Steve Hubbard B.App.Sc (Recreation), MMktg Local Area Social Media Marketing Consultant The Marketing Network M: +61 418 362 181 E: Steve.Hubbard@TheMarketingNetwork.com.au L: http://www.linkedin.com/in/stevehubba T: https://twitter.com/stevehubba The Marketing Network 1/192 Graham Street Port Melbourne Vic 3207 P: +61 3 9645 6226 F: +61 3 9645 6224 W: http://themarketingnetwork.com.au/