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Lotusphere 2012 INV203 IBM Social Business Cloud Strategy
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Lotusphere 2012 INV203 IBM Social Business Cloud Strategy


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INV203 Strategy in Action: IBM Cloud Strategy …

INV203 Strategy in Action: IBM Cloud Strategy
Abstract: According to Gartner, Inc. more than 50% of CIOs are making SaaS a top priority this year. IBM has made Social Business a key component of its fast-growing portfolio of cloud-based solutions. This session will describe the directions for LotusLive as a premium IBM SaaS product offering. It will also describe the growing portfolio of public and private cloud options, solving a range of privacy and industry needs. Learn how a growing set of customers are combining productivity gains of social business with the economic benefits of Cloud. See how enterprises are using the Social Business Cloud to collaborate securely with partners beyond corporate boundaries, and SMBs are transforming sales processes and customer service. Speakers: IBM, Bethann Cregg,Brendan Crotty

Published in: Technology, Business
  • @Euralis Holding, IBM WebSphere Portal is available on the IBM SmartCloud Enterprise offering - which supports a range of hybrid and private cloud options. There are a few ways to implement Portal based solutions in the IBM SmartCloud ( ) which will differ based on how your collaboration solutions are deployed. That said, your IBM sales rep can likely get much deeper here. If you don't have a rep, please follow/DM me on Twitter @Hopley and we'll get you fixed up.
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  • Thank you for sharing. A topic I would like to see addressed is how to transfer to the IBM cloud our entire collaborative infrastructure that is to say, WebSphere Portal Extend with Lotus's backoffice (iNotes, Quickr, Sametime, specific developments such as corporate news). After reading your presentation, I understand that we should mix private and public clouds. Is that correct? I have never read someone talking about WebSphere Portal in the cloud and its interoperability with Lotus Live.
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  • 1. INV-203IBM Collaboration SolutionsCloud StrategyBethann CreggVice PresidentIBM Social Business Cloud© 2012 IBM Corporation
  • 2. IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawalwithout notice at IBM’s sole discretion.Information regarding potential future products is intended to outline our general product directionand it should not be relied on in making a purchasing decision.The information mentioned regarding potential future products is not a commitment, promise, orlegal obligation to deliver any material, code or functionality. Information about potential futureproducts may not be incorporated into any contract. The development, release, and timing of anyfuture features or functionality described for our products remains at our sole discretion. 2 | © 2012 IBM Corporation
  • 3. 3 | © 2012 IBM Corporation
  • 4. Bethann CreggVice PresidentIBM Social Business Cloud | © 2012 IBM Corporation
  • 5. Agenda■ The Power of Social Business in the Cloud■ Why Cloud, Why Now? Why IBM?■ IBM Strategy and Directions 5 | © 2012 IBM Corporation
  • 6. Cloud is a Priority for Our Customers and IBM ■ One of 4 key growth plays on IBMs roadmap ■ 80% of Fortune 500 use IBM Cloud Computing ■ IBM SmartCloud - Helping our customers rethink IT and reinvent business Foundations Services Solutions | © 2012 IBM Corporation
  • 7. Social Business is Key to IBMs Growing Portfolioof SmartCloud Business Solutions Social Business Smarter Commerce Business Analytics & Optimization Smarter Cities | © 2012 IBM Corporation
  • 8. Announcing IBM SmartCloud for Social Business■ Aligning LotusLive with IBM SmartCloud■ Delivering a portfolio of Social Business Solutions in the cloud | © 2012 IBM Corporation
  • 9. Social Business Cloud Solutionsto Meet a Spectrum of Customer Business Needs Public Cloud Dedicated Cloud SmartCloud Engage Hybrid ■ IBM SmartCloud Social Collaboration for Government SmartCloud Meetings ■ IBM GTS SmartCloud Enterprise SmartCloud Connections ─ Lotus Notes Domino SmartCloud Notes and iNotes ─ Domino Utility Server ─ Connections ─ Sametime ─ WebSphere Portal ─ Web Content Manager On Premises 9 | © 2012 IBM Corporation
  • 10. Featuring a New Web Presence ■ Simple to Navigate ■ Intuitive ■ Coming soon | © 2012 IBM Corporation
  • 11. IBM SmartCloudRethinking IT and reinventing business so organizations can… ■ Deliver IT without boundaries ─ Enabling new IT and business processes that break down traditional silos ■ Transform the economics of innovation ─ Speeding the delivery of new offerings and services ■ Build enduring customer, partner and citizen relationships ─ Letting them interact in valuable new ways 11 | © 2012 IBM Corporation
  • 12. IBM SmartCloud for Social BusinessHelping Customers Redefine Business BoundariesExtend their reach... ■ Across Geographies ─ Regardless of IT footprint ■ To New Audiences ─ Seamlessly, securely connecting to customers, partners, experts outside your corporate network ■ Supporting New Demographics ─ Meeting expectations of a new workforce generation ■ To Manage a Mobile Workforce ─ “We couldnt possibly keep up with the rate of mobile device and browser changes using our own IT staff. Thats one reason for us to move to cloud.” 12 | © 2012 IBM Corporation
  • 13. … While Maintaining Flexibility and Control■ Protect and Monitor Sensitive Assets■ Choose the Rate and Pace of Adoption■ Mitigate Impact to End Users■ Bridge your Applications to the Cloud Experience the value of social business, limiting startup time and cost 13 | © 2012 IBM Corporation
  • 14. IBM SmartCloud Engage■ Enterprise-class, security-rich, integrated social and messaging services■ Flexible client options – mobile, browser, tablet, rich client People Communities Activities Files Meetings Events Chat eMail Survey Forms | © 2012 IBM Corporation
  • 15. Demo Brendan Crotty Program Director Social Business Cloud | © 2012 IBM Corporation
  • 16. Resonating with Customers | © 2012 IBM Corporation
  • 17. Customer and Partner Points of View Why Cloud? Why Now? Why IBM? 17 | © 2012 IBM Corporation
  • 18. Customer and Partner Points of View Raymond Huff President Russells Convenience Corporation 18 | © 2012 IBM Corporation
  • 19. Russells Convenience ■ The first Russells Convenience opened in Honolulu, Hawaii in 1978 ■ Expanded into 24 locations – Denver, Los Angeles, San Francisco ■ Located in high rise buildings ■ Focus on high end products and excellent customer service ■ 48 Employees and 15,000 customers served per day | © 2012 IBM Corporation
  • 20. Russells Need for Social CollaborationBefore: ■ Geo Dispersion ■ Escalating Costs ■ Email Alone Not WorkingAfter ■ $30K savings in annual travel costs ■ 50% lower postage costs ■ Increased sales from better cross- market communication | © 2012 IBM Corporation
  • 21. 21 | © 2012 IBM Corporation
  • 22. Tommy Petrogiannis President, Silanis Benefits: Meets state ● cost-cutting initiatives Cuts contract ●Integrated Partner Applications approval time from weeks to minutes Reduces paper ● consumption and courier costs Partner Services Social Business Toolkit LotusLive Services | © 2012 IBM Corporation
  • 23. Directions | © 2012 IBM Corporation
  • 24. Weve Been Busy – New Capabilities in 2011 ■ IBM SmartCloud Social Collaboration for Government ■ AP data centers ■ New capabilities ‒ Enterprise governance ‒ Richer mobile support ‒ Latest social File sharing from IBM Connections ‒ Robust new Messaging administration tools ■ ISV partnerships ■ Social Business Toolkit for LotusLive Available now on IBM DeveloperWorks | © 2012 IBM Corporation
  • 25. Demo Brendan Crotty Program Director Social Business Cloud | © 2012 IBM Corporation
  • 26. Cloud Directions for 2012 Offerings■ New services ─ IBM Docs ─ eDiscovery Archive■ Continued feature evolution ─ Messaging ─ Social ─ Unified Communications 26 | © 2012 IBM Corporation
  • 27. IBM DocsWeb-based collaborative editors for creating, sharing and collaboratively authoring wordprocessor documents, spreadsheets and presentations More than editors through a browser ■ Real-time co-editing ■ Author presence awareness ■ Live sections ■ Commenting & discussions ■ Assignment and notifications ■ Revision management ■ Task management ■ Attention management BETA Available Now 27 | © 2012 IBM Corporation
  • 28. Cloud Directions for 2012 Offerings Go to Market■ New services ■ Alignment with the ─ IBM Docs IBM SmartCloud ─ eDiscovery Archive ■ More flexible buying options■ Continued feature evolution ─ Messaging ■ Reseller tools and enhancements ─ Social ─ Unified Communications 28 | © 2012 IBM Corporation
  • 29. New Reseller Partner Tools■ Partner Guided Selling Application and flexible parts to expand the sale of IBM SaaS services■ Tools for eMail Onboarding to Cloud■ Private Labelling | © 2012 IBM Corporation
  • 30. Cloud Directions for 2012 Offerings Go to Market Extensibility■ New services ■ Alignment with the ■ Open interfaces ─ IBM Docs IBM SmartCloud such as the Social ─ eDiscovery Archive Business Toolkit ■ More flexible buying■ Continued feature evolution options ■ Additional enterprise grade controls ─ Messaging ■ Reseller tools and ─ Social enhancements ─ Unified Communications 30 | © 2012 IBM Corporation
  • 31. Why IBM, Why Cloud, Why Now? End-to-End Cloud Services Social Business Leadership Enterprise-Class Solutions End-to-end cloud service | © 2012 IBM Corporation
  • 32. Act Before February 27, 2012:Limited Time 50% Discount for IBM LotusLive | © 2012 IBM Corporation
  • 33. Thank You!© 2012 IBM Corporation
  • 34. Legal disclaimer© IBM Corporation 2012. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the users job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries. Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both. Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. UNIX is a registered trademark of The Open Group in the United States and other countries. Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others. 34 | © 2012 IBM Corporation