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Lotusphere 2011: INV 103 IBM LotusLive Cloud Collaboration Strategy
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Lotusphere 2011: INV 103 IBM LotusLive Cloud Collaboration Strategy


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A social business enables their employees to be more productive and to cultivate deeper relationships with customers and partners. IBM is delivering social business capabilities from the cloud to …

A social business enables their employees to be more productive and to cultivate deeper relationships with customers and partners. IBM is delivering social business capabilities from the cloud to dramatically simplify IT infrastructure and reduce cost. IBM LotusLive provides email, social and third-party business apps from the IBM cloud.

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  • 1. IBM LotusLive CloudCollaboration StrategyINV103Sean Poulley | VP, Social Business Cloud | IBM © 2011 IBM Corporation 1
  • 2. NOTEInformation regarding potential future products is intended to outline our generalproduct direction and it should not be relied on in making a purchasing decision.The information mentioned regarding potential future products is not acommitment, promise, or legal obligation to deliver any material, code orfunctionality. Information about potential future products may not be incorporatedinto any contract. The development, release, and timing of any future features orfunctionality described for our products remains at our sole discretion. © 2011 IBM Corporation 2
  • 3. Video OpenerColleagues in Care is a nonprofit organization based in Virginia Beach, VA.Their mission is to connect medical volunteers where they are needed -- and tocreate a living database of medical care best practices. They launched the groupafter the influx of volunteers rushed to Haiti after the earthquake. Many medicalprofessionals were willing to help -- but their skills were not put to use, becausethere was no matchmaker-type system. And those that did volunteer, didnt have asystem for documenting what they had learned to pass onto new volunteers.LotusLive is helping Colleagues in Care crowd source this critical information in areliable and scalable way.Video → © 2011 IBM Corporation 3
  • 4. Sean Poulley Vice President Social Business Cloud IBM© 2011 IBM Corporation 4
  • 5. A Social Business embraces networks of peopleto create business value At its core, Engaged a Social Transparent Business is: Nimble © 2011 IBM Corporation 5
  • 6. Transparent Work in a security rich environment outside or inside the company to solve business problemsEngaging NimbleNexus of people Innovate quickly to and expertise create new business processes in the cloud Trust Security Compliance © 2011 IBM Corporation 6
  • 7. LotusLive enables social business in the Cloud Our strategy Growth and Simplify and Improve business interactions Innovation Expanding the enterprise perimeter to the cloud Cost reduction Creating new business value through seamless integration with your applications © 2011 IBM Corporation 7
  • 8. My Network Communities Activities Files Meetings Events Chat eMail Charts Survey FormsIntegrated Applications © 2011 IBM Corporation 8
  • 9. © 2011 IBM Corporation 9
  • 10. LotusLive 2010 Timeline LotusLive LotusLive Wins CRN LotusLive Notes Tech Innovator Award New Hybrid Collaboration Suite Capabilities Integrated email, social and third-Integrates on-prem apps to the party business appsLotusLive cloud LotusLive iNotes: security-rich, Starting at $10 USD user/month easy to use Web-based e-maiStarting at $5 USD user/month Demo → Starting at $3 USD user/month Social Capability New Integrated Apps New Communities feature in LotusLive Where innovation can happen outside or inside a company © 2011 IBM Corporation 10
  • 11. DEMO Brendan Crotty Program Director Social Business Cloud © 2011 IBM Corporation 11
  • 12. Customers © 2011 IBM Corporation 12
  • 13. Business value drives customer momentumTriple digit growth in NEW customer signings © 2011 IBM Corporation 13
  • 14. Signature Mortgage Bob Catlin CEO and Founder Signature Mortgage © 2011 IBM Corporation 14
  • 15. About Signature Mortgage ● Regional mortgage provider and Inc. 500 company ● Servicing the Ohio and Florida regions ● $2B in residential loans since inception of company ● Our competitive edge: ─ State-of-the-art, e-Commerce technology ─ Exceptional service + lowest rate possible © 2011 IBM Corporation 15
  • 16. The Impact on Business ● 90% of customers e-sign applications ● Faster loan processing: A game changer... ● Applications returned within 24 – 48 hrs exponential growth compared to 7 – 10 days. Loans closed in < 25 days vs. 45 – 60 days opportunity. ● national average. ● Higher volume, revenues & profits: ● 34% increase in loan volume. ● Loan revenue has increased 15 - 25 basis points ($350 - $500) per loan. ● $30K additional revenue per month. ● Shorter rate lock = more income per loan. ● Reduced processing cost: ● 85% reduction in shipping costs. ● $1,500 hard cost savings per month. ● Ability to expand nationally: ● Enables us to move into other states. © 2011 IBM Corporation 16
  • 17. The Impact on Staff and Customers ● Improved loan officer morale: ─ Believe they can now compete with national players. ─ Communicate with clients with confidence and impact. ● Customers less likely to shop around: ─ Creates a sene of urgency / Customers feel compelled to complete the process. ─ Emotional commitment / Feel they’ve made the right decision and are in good hands. ● No longer make changes: ─ Clients now sign without trying to change any language on our forms. ● Creative, fun, and hassle-free: ─ Relationship begins on a strong foundation. Technology enables us to offer a ─ Prevents competition from sneaking back in. superior customer experience © 2011 IBM Corporation 17
  • 18. Unsolicited Customer Feedback Speed, convenience, and ease-of- use are key to customers “My husband and I usually work with our local bank for financing and refinancing our home loan. Signature Mortgage offered us better terms and conditions, but most of all we were sold on their e-sign capabilities. We have careers and kids and we just couldnt find the time to go to the local bank branch between 9am-5pm. This was the fastest and smoothest process we have experienced.” John and Kathy Mitchell Cincinnati, OH “Wow! Now this is how applying for a home loan should be! Easy, fast and hassle free. ” Mark Bishop Cleveland, OH “I was very impressed with your e-sign capabilities, timeliness and organization of the entire process. Great job! I will definitely recommend you to my friends and family.” Steve Temple Liberty Twp, OH © 2011 IBM Corporation 18
  • 19. A Look Ahead © 2011 IBM Corporation 19
  • 20. IBM Social Business in the Cloud Social Business Services Integrated third-party Enterprise-class business apps email Domino apps Administration and help desk support LotuLive Symphony Mobile access NEW Integrated third- party business apps © 2011 IBM Corporation 20
  • 21. Extending business value through new partner integration Edit files online using Lotus Social business for buyers and Communicate with prospects andSymphony/Microsoft Office without sellers of goods and services share sales information leaving LotusLive January 2011 Targeted Targeted February 2011 Q1/Q2 2011 © 2011 IBM Corporation 21
  • 22. DEMO SugarCRM Ariba © 2011 IBM Corporation 22
  • 23. This is social businessIntegrated Integrated Integrated IntegratedCommerce Selling eSigning LogisticsIntegrated Integrated Integrated IntegratedDocument Editing File Viewer Communications Scheduling © 2011 IBM Corporation 23
  • 24. Beyond Office ....Introducing LotusLive SymphonyNEW Social web editing tool for word processor, spreadsheet andpresentation documents ● Real time co-editing ● Author presence awareness ● Assignment and notifications j ● Revision history ● Task management ● Attention management Integrated with LotusLive ● Live sections Files ● Profiles ● ● Import Microsoft documents ● Activities Available as a “Tech Preview in LotusLive Labs © 2011 IBM Corporation 24
  • 25. DEMO LotusLive Symphony © 2011 IBM Corporation 25
  • 26. Get Started on the IBM Social Business Cloud Social Business Services Integrated third-party Enterprise-class business apps email Domino apps Administration and help desk support Office productivity apps Mobile access NEW Integrated third- party business apps © 2011 IBM Corporation 26
  • 27. Legal Disclaimer© IBM Corporation 2011. All Rights Reserved.The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness andaccuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, thisinformation is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsiblefor any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication isintended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms andconditions of the applicable license agreement governing the use of IBM software.References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBMoperates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based onmarket opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothingcontained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in anyspecific sales, revenue growth or other results.IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks ofInternational Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in theUnited States, other countries, or both.Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.UNIX is a registered trademark of The Open Group in the United States and other countries.Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both.Other company, product, or service names may be trademarks or service marks of others.All identified 3rd party logos are registered trademark of their respected companies in the United States, other countries, or both.Other company, product, or service names may be trademarks or service marks of others.All references to Renovations and/or Zeta Bank refer to a fictitious company and are used for illustration purposes only. © 2011 IBM Corporation 27