The Social Lounge

A Conversation about Social Media

What isSocialMedia?

More than just …

Social + Media =Seeking orenjoying thecompanionshipof others by themeans ofdigitalcommunication

What Does Success Look Like?

People Love Your Content and Many Come to View it

Theyshare itwiththeirnetwork

And many people talk about it or point to it

How Do ThingsGet Socialized?

Has to start with GreatContent

Power of ContentPositive

Easy to share

Influencers are heard

Bottom line:Have aContentStrategy

What ShouldYou Execute?

The A-PathExecution = Social Success

Considerations before you start …

Know Who You Are

Know Who Your Audience Is

Where Should You Execute?Doesn’t Have to be Overwhelming

Know Where YourAudience Congregates

Differentplaces for differentobjectivesor psycho- demo- graphics

What ShouldYou Measure?

Measure theprogression of social media execution

WhatShould YouThinkAbout?

Don’t just jump on the bandwagonand throw up a Facebook or Twitterpage

Know your position and thinkabout reinforcing it

KNOW YOUR CUSTOMER

Be a subject matter expert:Aim to be the go to source for __

Don’t have false expectations of shortterm success – “get the sale”

Need awesome content

Visuals (picture and videos) havea higher consumption rate

Don’t be corporate, humanize

Don’t just network, buildrelationships by deliveringvalue, entertainment, and/orinformation

“Thank yous” really work

Determine the best places to engage

Plan how to win earned media

Plan how to get owned media shared

No success without big commitment

Thank You!Questions?

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http://paradisesocial.wordpress.com	72
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http://blog.causalize.com	6
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The Social Lounge - MediaWhiz

by Social Steve on Dec 02, 2011

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The Social Lounge - MediaWhiz — Presentation Transcript