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Social Steves Social Media Overview   Ny Chamber Of Commerce 011210
 

Social Steves Social Media Overview Ny Chamber Of Commerce 011210

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Using social media to fill your pipeline - An overview that relates social media to the marketing funnel.

Using social media to fill your pipeline - An overview that relates social media to the marketing funnel.

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    Social Steves Social Media Overview   Ny Chamber Of Commerce 011210 Social Steves Social Media Overview Ny Chamber Of Commerce 011210 Presentation Transcript

      • Steve Goldner
      • (aka Social Steve)
      • [email_address]
      • 201-916-6864 (cell)
        • Twitter: SocialSteve
        • Blog: www.socialsteve.wordpress.com
      Social Media to Feed the Pipeline
    • Social Steve
      • Founder and Principal – Opt-In
      • Social media consultant
        • Helping business increase their online awareness and increase qualified leads
      • Social media blogger – Social Steve
        • Perspective on social media viewed by thousands
        • Blog: www.socialsteve.wordpress.com
        • Twitter: SocialSteve
      • Marketing and product leader – 15+ years experience
    • The Marketing Funnel
    • Standard Marketing Funnel AWARENESS INTEREST SALE
    • Social Media Marketing Funnel AWARENESS INTEREST SALE LOYALTY ADVOCACY ADDED BENEFITS USING SOCIAL MEDIA
    • Best Principles & Practices
      • Principles – LCR Mentality
      • Practices - Triple Jump
    • LCR Mentality Principles
    • LCR LISTEN
      • Target audience communities
      • What they value & need
      • Their vernacular
      CONVERSATIONS
      • Target audience understood
      • Engage
      • Don’t sell
      RELATIONSHIPS
      • Continue conversations
      • Build trust
      • Deliver value to group, build 1-on-1 relationships
    • Social Media - Megaphone Your content to reinforce you as a Subject-Matter Expert Louder Wider Deeper Faster DON’T SELL !!!
    • Triple Jump Practices
    • Triple Jump - Hop, Skip, Jump
      • Hop – Understanding who you are
      • Skip – Determine campaign objectives
      • Jump – Communication plan – including social media
    •  
    • Understanding Who You Are
      • Define what you offer
      • Target Market
      • Value proposition
      • Position in Market
        • Competition
        • Differentiation
      Before you even think of communicating
    • The Campaign
    • Next – The campaign
      • Communication/Campaign Goal
      • Target Audience
      • Target Audience Perceptions
      • Defined Offering or Content
      • Call to Action
    • The Social Media Plan
    • Social Media “A-path” Continuous delivery of value on your turf Audience Zero in on their needs, deliver to their needs, build trust, establish 1-to-1 relationships and conversations Advocacy Redirect them to your community by delivering something of value to them there Affinity Attention Know target market. Plan sound “bytes” or message teasers to spark interest. Find their communities and start conversations with them there Attraction
    • Social Media Playing Field
      • Social Bookmarks
      • Comment and reputation
      • Blogs (platforms and communities)
      • Micromedia
      • Lifestreams
      • Twitter (really it’s own category)
      • Social networks
      • Niche social networks
      • Customer service networks
      • Video
      • Pictures
      • Music
      • Events
      • Documents
      • Livecasting
      • Wikis
    • Social Media Player Positions Groundswell By Josh Bernoff & Charlene Li
    • The Marketing Funnel REVISITED USING SOCIAL MEDIA
    • Social Media Marketing Funnel FUNNEL STATE Awareness Consideration Conversion - Sale Loyalty Advocacy INDIVIDUAL STATE Interest Evaluation Complete assessment Satisfaction defined Word of Mouth GROUP Everyone Target Market Prospects Customers Repeat Customer Promoters http://socialsteve.wordpress.com
    • More Information
      • Blog: www.socialsteve.wordpress.com
      • Twitter: SocialSteve
      • Email: [email_address]
      • Cell: 201-916-6864
      Feel free to contact or follow me !
    • Thank you!