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ONA09 Audience

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    ONA09 Audience - Presentation Transcript

    1. Engaging with your audience Advantages in qualitative research Steve Dorsey Detroit Free Press DME/Presentation + Innovation Twitter: @Dorsey Saturday, October 3, 2009
    2. IDEO: Human-centered design training in ’05 and ’08 Saturday, October 3, 2009
    3. Saturday, October 3, 2009
    4. Saturday, October 3, 2009
    5. Saturday, October 3, 2009
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    13. Saturday, October 3, 2009
    14. tered en n-c IL ma FA Hu gn: desi Saturday, October 3, 2009
    15. IDEO: Human-centered design Saturday, October 3, 2009
    16. IDEO: Human-centered design UNDERSTAND + OBSERVE SYNTHESIZE VISUALIZE (BRAINSTORM) PROTOTYPE, EVALUATE, REFINE IMPLEMENT Saturday, October 3, 2009
    17. Saturday, October 3, 2009
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    30. Saturday, October 3, 2009
    31. e em tr er Ex us Saturday, October 3, 2009
    32. Saturday, October 3, 2009
    33. e em tr er Ex us Saturday, October 3, 2009
    34. Saturday, October 3, 2009
    35. e em tr er Ex us Saturday, October 3, 2009
    36. Saturday, October 3, 2009
    37. Saturday, October 3, 2009
    38. Saturday, October 3, 2009
    39. e em S tr RT Ex O SP user Saturday, October 3, 2009
    40. Saturday, October 3, 2009
    41. Ex NO tre N- me use r Saturday, October 3, 2009
    42. Saturday, October 3, 2009
    43. Saturday, October 3, 2009
    44. Quantitative Saturday, October 3, 2009
    45. Quantitative Trends Repetition, habit Data Data Data Volume} Recordable, clean, demonstrable history Ultimately: Shallow Saturday, October 3, 2009
    46. Quantitative Qualitative Trends Extreme users give you unexpected Repetition, habit uses, insights Data Messy process Data Data Volume} Uncertain outcomes Recordable, clean, Untested demonstrable Can be very quick history Low-investment Ultimately: Shallow Potentially: Deep Saturday, October 3, 2009
    47. Saturday, October 3, 2009
    48. Disclaimer... Qualitative research does NOT replace metrics, analytics or quantitative studies — but it can ENHANCE them. Saturday, October 3, 2009
    49. Saturday, October 3, 2009
    50. RED ALERT! We are in trouble! Users don’t know WHERE content comes from! Worse — they don’t CARE! Saturday, October 3, 2009
    51. Saturday, October 3, 2009
    52. RED ALERT! Saturday, October 3, 2009
    53. Saturday, October 3, 2009
    54. RED ALERT! Saturday, October 3, 2009
    55. Saturday, October 3, 2009
    56. The Leap of Faith You can learn something significant from as few as 10 or 12 subjects... Saturday, October 3, 2009
    57. Saturday, October 3, 2009
    58. The Leap of Faith ... The trick is picking the RIGHT 10-12 people, adequately defining the design challenge you seek to solve. Saturday, October 3, 2009
    59. Saturday, October 3, 2009
    60. Atmosphere in Detroit: Willingness for building- wide change coupled with massive news cycle... Saturday, October 3, 2009
    61. Kilpatrick Saturday, October 3, 2009
    62. Kilpatrick Saturday, October 3, 2009
    63. RedWings! Saturday, October 3, 2009
    64. RedWings! Saturday, October 3, 2009
    65. Autocalypse Saturday, October 3, 2009
    66. Autocalypse Saturday, October 3, 2009
    67. Obama Saturday, October 3, 2009
    68. Obama Saturday, October 3, 2009
    69. FinalFour Saturday, October 3, 2009
    70. FinalFour Saturday, October 3, 2009
    71. Saturday, October 3, 2009
    72. The IDEO philosophy gave us: A process of change A cross-divisional rally spot Freedom to ‘fail’ Saturday, October 3, 2009
    73. Saturday, October 3, 2009
    74. But mostly... Innovate. Iterate. Break it. Learn from it. (Repeat). Saturday, October 3, 2009
    75. Saturday, October 3, 2009
    76. Results? Michigan Six page Saturday, October 3, 2009
    77. Saturday, October 3, 2009
    78. Saturday, October 3, 2009
    79. Saturday, October 3, 2009
    80. Results? Permission to have a point of view Saturday, October 3, 2009
    81. Saturday, October 3, 2009
    82. Results? A newly defined mission: BE Detroit Saturday, October 3, 2009
    83. Saturday, October 3, 2009
    84. Thank you! Twitter: @Dorsey Saturday, October 3, 2009
    85. Saturday, October 3, 2009
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