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ONA09 Audience

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My segment of a panel discussion about audience development at ONA09 in San Francisco

My segment of a panel discussion about audience development at ONA09 in San Francisco

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  • 1. Engaging with your audience Advantages in qualitative research Steve Dorsey Detroit Free Press DME/Presentation + Innovation Twitter: @Dorsey Saturday, October 3, 2009
  • 2. IDEO: Human-centered design training in ’05 and ’08 Saturday, October 3, 2009
  • 3. Saturday, October 3, 2009
  • 4. Saturday, October 3, 2009
  • 5. Saturday, October 3, 2009
  • 6. Saturday, October 3, 2009
  • 7. Saturday, October 3, 2009
  • 8. Saturday, October 3, 2009
  • 9. Saturday, October 3, 2009
  • 10. Saturday, October 3, 2009
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  • 12. Saturday, October 3, 2009
  • 13. Saturday, October 3, 2009
  • 14. tered en n-c IL ma FA Hu gn: desi Saturday, October 3, 2009
  • 15. IDEO: Human-centered design Saturday, October 3, 2009
  • 16. IDEO: Human-centered design UNDERSTAND + OBSERVE SYNTHESIZE VISUALIZE (BRAINSTORM) PROTOTYPE, EVALUATE, REFINE IMPLEMENT Saturday, October 3, 2009
  • 17. Saturday, October 3, 2009
  • 18. Saturday, October 3, 2009
  • 19. Saturday, October 3, 2009
  • 20. Saturday, October 3, 2009
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  • 22. Saturday, October 3, 2009
  • 23. Saturday, October 3, 2009
  • 24. Saturday, October 3, 2009
  • 25. Saturday, October 3, 2009
  • 26. Saturday, October 3, 2009
  • 27. Saturday, October 3, 2009
  • 28. Saturday, October 3, 2009
  • 29. Saturday, October 3, 2009
  • 30. Saturday, October 3, 2009
  • 31. e em tr er Ex us Saturday, October 3, 2009
  • 32. Saturday, October 3, 2009
  • 33. e em tr er Ex us Saturday, October 3, 2009
  • 34. Saturday, October 3, 2009
  • 35. e em tr er Ex us Saturday, October 3, 2009
  • 36. Saturday, October 3, 2009
  • 37. Saturday, October 3, 2009
  • 38. Saturday, October 3, 2009
  • 39. e em S tr RT Ex O SP user Saturday, October 3, 2009
  • 40. Saturday, October 3, 2009
  • 41. Ex NO tre N- me use r Saturday, October 3, 2009
  • 42. Saturday, October 3, 2009
  • 43. Saturday, October 3, 2009
  • 44. Quantitative Saturday, October 3, 2009
  • 45. Quantitative Trends Repetition, habit Data Data Data Volume} Recordable, clean, demonstrable history Ultimately: Shallow Saturday, October 3, 2009
  • 46. Quantitative Qualitative Trends Extreme users give you unexpected Repetition, habit uses, insights Data Messy process Data Data Volume} Uncertain outcomes Recordable, clean, Untested demonstrable Can be very quick history Low-investment Ultimately: Shallow Potentially: Deep Saturday, October 3, 2009
  • 47. Saturday, October 3, 2009
  • 48. Disclaimer... Qualitative research does NOT replace metrics, analytics or quantitative studies — but it can ENHANCE them. Saturday, October 3, 2009
  • 49. Saturday, October 3, 2009
  • 50. RED ALERT! We are in trouble! Users don’t know WHERE content comes from! Worse — they don’t CARE! Saturday, October 3, 2009
  • 51. Saturday, October 3, 2009
  • 52. RED ALERT! Saturday, October 3, 2009
  • 53. Saturday, October 3, 2009
  • 54. RED ALERT! Saturday, October 3, 2009
  • 55. Saturday, October 3, 2009
  • 56. The Leap of Faith You can learn something significant from as few as 10 or 12 subjects... Saturday, October 3, 2009
  • 57. Saturday, October 3, 2009
  • 58. The Leap of Faith ... The trick is picking the RIGHT 10-12 people, adequately defining the design challenge you seek to solve. Saturday, October 3, 2009
  • 59. Saturday, October 3, 2009
  • 60. Atmosphere in Detroit: Willingness for building- wide change coupled with massive news cycle... Saturday, October 3, 2009
  • 61. Kilpatrick Saturday, October 3, 2009
  • 62. Kilpatrick Saturday, October 3, 2009
  • 63. RedWings! Saturday, October 3, 2009
  • 64. RedWings! Saturday, October 3, 2009
  • 65. Autocalypse Saturday, October 3, 2009
  • 66. Autocalypse Saturday, October 3, 2009
  • 67. Obama Saturday, October 3, 2009
  • 68. Obama Saturday, October 3, 2009
  • 69. FinalFour Saturday, October 3, 2009
  • 70. FinalFour Saturday, October 3, 2009
  • 71. Saturday, October 3, 2009
  • 72. The IDEO philosophy gave us: A process of change A cross-divisional rally spot Freedom to ‘fail’ Saturday, October 3, 2009
  • 73. Saturday, October 3, 2009
  • 74. But mostly... Innovate. Iterate. Break it. Learn from it. (Repeat). Saturday, October 3, 2009
  • 75. Saturday, October 3, 2009
  • 76. Results? Michigan Six page Saturday, October 3, 2009
  • 77. Saturday, October 3, 2009
  • 78. Saturday, October 3, 2009
  • 79. Saturday, October 3, 2009
  • 80. Results? Permission to have a point of view Saturday, October 3, 2009
  • 81. Saturday, October 3, 2009
  • 82. Results? A newly defined mission: BE Detroit Saturday, October 3, 2009
  • 83. Saturday, October 3, 2009
  • 84. Thank you! Twitter: @Dorsey Saturday, October 3, 2009
  • 85. Saturday, October 3, 2009