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ONA09 Audience

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My segment of a panel discussion about audience development at ONA09 in San Francisco

My segment of a panel discussion about audience development at ONA09 in San Francisco

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  • 1. Steve Dorsey Detroit Free Press DME/Presentation + Innovation Twitter: @Dorsey Advantages in qualitative research Engaging with your audience Saturday, October 3, 2009
  • 2. IDEO: Human-centered design training in ’05 and ’08 Saturday, October 3, 2009
  • 3. Saturday, October 3, 2009
  • 4. Saturday, October 3, 2009
  • 5. Saturday, October 3, 2009
  • 6. Saturday, October 3, 2009
  • 7. Saturday, October 3, 2009
  • 8. Saturday, October 3, 2009
  • 9. Saturday, October 3, 2009
  • 10. Saturday, October 3, 2009
  • 11. Saturday, October 3, 2009
  • 12. Saturday, October 3, 2009
  • 13. Saturday, October 3, 2009
  • 14. Human-centered design:FAIL Saturday, October 3, 2009
  • 15. IDEO: Human-centered design Saturday, October 3, 2009
  • 16. IDEO: Human-centered design UNDERSTAND+OBSERVE SYNTHESIZE VISUALIZE(BRAINSTORM) PROTOTYPE,EVALUATE,REFINE IMPLEMENT Saturday, October 3, 2009
  • 17. Saturday, October 3, 2009
  • 18. Saturday, October 3, 2009
  • 19. Saturday, October 3, 2009
  • 20. Saturday, October 3, 2009
  • 21. Saturday, October 3, 2009
  • 22. Saturday, October 3, 2009
  • 23. Saturday, October 3, 2009
  • 24. Saturday, October 3, 2009
  • 25. Saturday, October 3, 2009
  • 26. Saturday, October 3, 2009
  • 27. Saturday, October 3, 2009
  • 28. Saturday, October 3, 2009
  • 29. Saturday, October 3, 2009
  • 30. Saturday, October 3, 2009
  • 31. Extreme user Saturday, October 3, 2009
  • 32. Saturday, October 3, 2009
  • 33. Extreme user Saturday, October 3, 2009
  • 34. Saturday, October 3, 2009
  • 35. Extreme user Saturday, October 3, 2009
  • 36. Saturday, October 3, 2009
  • 37. Saturday, October 3, 2009
  • 38. Saturday, October 3, 2009
  • 39. Extreme SPORTS user Saturday, October 3, 2009
  • 40. Saturday, October 3, 2009
  • 41. Extreme NON-user Saturday, October 3, 2009
  • 42. Saturday, October 3, 2009
  • 43. Saturday, October 3, 2009
  • 44. Quantitative Saturday, October 3, 2009
  • 45. Quantitative Trends Repetition,habit Data Data Data Recordable,clean, demonstrable history Ultimately:Shallow }Volume Saturday, October 3, 2009
  • 46. Quantitative Qualitative Trends Repetition,habit Data Data Data Recordable,clean, demonstrable history Ultimately:Shallow Extremeusersgive youunexpected uses,insights Messyprocess Uncertain outcomes Untested Canbeveryquick Low-investment Potentially:Deep }Volume Saturday, October 3, 2009
  • 47. Saturday, October 3, 2009
  • 48. Disclaimer... Qualitative research does NOT replace metrics, analytics or quantitative studies — but it can ENHANCEthem. Saturday, October 3, 2009
  • 49. Saturday, October 3, 2009
  • 50. REDALERT! Weareintrouble! Usersdon’tknow WHEREcontent comesfrom!Worse —theydon’tCARE! Saturday, October 3, 2009
  • 51. Saturday, October 3, 2009
  • 52. REDALERT! Saturday, October 3, 2009
  • 53. Saturday, October 3, 2009
  • 54. REDALERT! Saturday, October 3, 2009
  • 55. Saturday, October 3, 2009
  • 56. TheLeapofFaith You canlearnsomething significantfromas fewas 10 or 12 subjects... Saturday, October 3, 2009
  • 57. Saturday, October 3, 2009
  • 58. TheLeapofFaith ... The trick is picking the RIGHT 10-12 people, adequately defining the design challenge you seek to solve. Saturday, October 3, 2009
  • 59. Saturday, October 3, 2009
  • 60. AtmosphereinDetroit: Willingness for building- wide change coupled with massive news cycle... Saturday, October 3, 2009
  • 61. KilpatrickSaturday, October 3, 2009
  • 62. KilpatrickSaturday, October 3, 2009
  • 63. RedWings!Saturday, October 3, 2009
  • 64. RedWings!Saturday, October 3, 2009
  • 65. AutocalypseSaturday, October 3, 2009
  • 66. AutocalypseSaturday, October 3, 2009
  • 67. ObamaSaturday, October 3, 2009
  • 68. ObamaSaturday, October 3, 2009
  • 69. FinalFourSaturday, October 3, 2009
  • 70. FinalFourSaturday, October 3, 2009
  • 71. Saturday, October 3, 2009
  • 72. TheIDEOphilosophygaveus: A process of change A cross-divisional rally spot Freedom to ‘fail’ Saturday, October 3, 2009
  • 73. Saturday, October 3, 2009
  • 74. Butmostly... Innovate. Iterate. Break it. Learn from it. (Repeat). Saturday, October 3, 2009
  • 75. Saturday, October 3, 2009
  • 76. Results? Michigan Six page Saturday, October 3, 2009
  • 77. Saturday, October 3, 2009
  • 78. Saturday, October 3, 2009
  • 79. Saturday, October 3, 2009
  • 80. Results? Permission to have a point of view Saturday, October 3, 2009
  • 81. Saturday, October 3, 2009
  • 82. Results? A newly defined mission:BEDetroit Saturday, October 3, 2009
  • 83. Saturday, October 3, 2009
  • 84. Twitter: @Dorsey Thank you! Saturday, October 3, 2009
  • 85. Saturday, October 3, 2009

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