Mapping the Future<br />Personal thoughts from steve@asklater.com<br />
Who the hell is this guy?<br />Founded OpenStreetMap 2004<br />Free and open map of the world<br />Co-Founded CloudMade 20...
Vision;<br />The world’s most up to date, complete and universal map.<br />Oh, and  Free.<br />
Global<br />
Local<br />
Detailed<br />
Community<br />
Growing<br />
Lifesaving<br />
Routable<br />
OODA Primer<br />Observe<br />Look around, look at the KPIs, what’s happening?<br />Orient<br />How does it fit my mental ...
Naïve OODA<br />O<br />O<br />D<br />A<br />
Naïve OODA + Feedback<br />O<br />O<br />D<br />A<br />
Loop Speed<br />Fast tracking ensures situation tracking<br />
Loop Speed<br />Tighter loop than competition means<br />“certain to win”<br />
Maps Change Continuously<br />Map data & attributes change 24x7x365<br />Typical commercial checkpoints are 3/6/12 months<...
OpenStreetMaps Change Continuously<br />OpenStreetMap data & attributes change 24x7x365<br />Checkpoints are typically min...
MM<br />Map<br />OSM<br />PMV<br />
Map Coupling<br />The map changes continuously<br />OpenStreetMap tracks it tightly<br />About as tight as possible for $0...
Map Coupling Expense/Age<br />Expense<br />PMV<br />MM<br />OSM<br />Age<br />
Map Coupling Expense/Age<br />PMV<br />Price<br />OSM<br />Quality<br />
Coase’s Penguin<br />(YochaiBenkler)<br />Commons-based Peer Production:<br /><ul><li>Non-monetary motivation
Discrete multi-size pieces
Low-cost integration</li></li></ul><li>Data! Quality!<br />Road names, turn restrictions, points of interest, trees, landu...
Free & Open Tradeoff<br />$BIG, very consistent<br />$0, put up with inconsistency<br />Free & Open<br />Proprietary<br />
Open?<br />
More Open<br />
More Community<br />
Haiti - January 12, 2010<br />
Haiti - January 14, 2010<br />
Haiti - January 26, 2010<br />
Faster Better Cheaper<br />
Faster Better Cheaper<br />
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The future of mapping

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A panopticon of map views filled with hubris

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The future of mapping

  1. 1. Mapping the Future<br />Personal thoughts from steve@asklater.com<br />
  2. 2. Who the hell is this guy?<br />Founded OpenStreetMap 2004<br />Free and open map of the world<br />Co-Founded CloudMade 2008<br />Monetize the map as value moves upstream<br />Joined MSFT 2010<br />Great chance to build some wonderful things<br />
  3. 3. Vision;<br />The world’s most up to date, complete and universal map.<br />Oh, and Free.<br />
  4. 4.
  5. 5.
  6. 6.
  7. 7.
  8. 8.
  9. 9. Global<br />
  10. 10. Local<br />
  11. 11. Detailed<br />
  12. 12. Community<br />
  13. 13. Growing<br />
  14. 14. Lifesaving<br />
  15. 15. Routable<br />
  16. 16. OODA Primer<br />Observe<br />Look around, look at the KPIs, what’s happening?<br />Orient<br />How does it fit my mental model?<br />Decide<br />Make the choice<br />Act<br />Enact that choice<br />
  17. 17.
  18. 18. Naïve OODA<br />O<br />O<br />D<br />A<br />
  19. 19. Naïve OODA + Feedback<br />O<br />O<br />D<br />A<br />
  20. 20.
  21. 21. Loop Speed<br />Fast tracking ensures situation tracking<br />
  22. 22. Loop Speed<br />Tighter loop than competition means<br />“certain to win”<br />
  23. 23. Maps Change Continuously<br />Map data & attributes change 24x7x365<br />Typical commercial checkpoints are 3/6/12 months<br />
  24. 24. OpenStreetMaps Change Continuously<br />OpenStreetMap data & attributes change 24x7x365<br />Checkpoints are typically minutely/hourly<br />
  25. 25. MM<br />Map<br />OSM<br />PMV<br />
  26. 26. Map Coupling<br />The map changes continuously<br />OpenStreetMap tracks it tightly<br />About as tight as possible for $0<br />MapMaker tracks it more loosely<br />Tradeoff for checking everything submitted<br />Proprietary Map Vendors track it loosest<br />Tradeoff for physically capturing everything<br />
  27. 27. Map Coupling Expense/Age<br />Expense<br />PMV<br />MM<br />OSM<br />Age<br />
  28. 28. Map Coupling Expense/Age<br />PMV<br />Price<br />OSM<br />Quality<br />
  29. 29. Coase’s Penguin<br />(YochaiBenkler)<br />Commons-based Peer Production:<br /><ul><li>Non-monetary motivation
  30. 30. Discrete multi-size pieces
  31. 31. Low-cost integration</li></li></ul><li>Data! Quality!<br />Road names, turn restrictions, points of interest, trees, landuses, freeway signs, GPS data, speed limits, traffic lights, traffic circles, one way streets, footpaths, buildings, bridges, tunnels, rivers, lakes, car parks, street lights,<br /> bus stops, HOV lanes, parks, national forests,<br /> connectivity, classification, private access<br /> …………………………..<br />
  32. 32. Free & Open Tradeoff<br />$BIG, very consistent<br />$0, put up with inconsistency<br />Free & Open<br />Proprietary<br />
  33. 33.
  34. 34. Open?<br />
  35. 35. More Open<br />
  36. 36. More Community<br />
  37. 37. Haiti - January 12, 2010<br />
  38. 38. Haiti - January 14, 2010<br />
  39. 39. Haiti - January 26, 2010<br />
  40. 40. Faster Better Cheaper<br />
  41. 41. Faster Better Cheaper<br />
  42. 42. The End<br />steve@asklater.com<br />

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