1. Cortz, Inc., doing business as In The Swim, Inc., provides swimming pool supplies, equipment, and spa
supplies. It offers pool chemicals, such as chlorine and bromine, start-up kits, pool shock, pool clarifiers,
and pool algaecides; pool equipment, such as automatic pool cleaners, pool pumps and filters, pool
heaters, salt chlorine generators, filter cartridges, and pool parts; pool covers and liners, such as
replacement liners, in-ground and above ground liners, solar blankets and reels, and winter covers; pool
accessories, such as pool chairs and lounges, tables, umbrellas, and lighting products; and safety
equipment that include steps and ladders, hand rails, and lifeguard equipment. The company serves its
products through its own online ecommerce sites, various marketplace web sites, through catalog
distribution and a retail store located at the Company’s headquarters. Cortz, Inc. was founded in 1982
and is based in West Chicago, Illinois. The business has been owned by Private Equity investors since
1999. It owns six web site URL’s and has expanded its national distribution footprint to over a dozen
regional centers.
320 Industrial Drive
West Chicago, IL 60185
United States
Founded in 1982
Phone:800-288-7946
Fax:630-876-1091
www.intheswim.com