0
IT as a Utility (ITaaU)
Personal propensity profile for risk:
me and my digital aura
 
P3fR
Steve Brewer, Jeremy Frey
(Uni...
IT as a Utility	
funded under Research Council UK's Digital Economy theme 	
The	
  Digital	
  Economy	
  vision	
  is	
  o...
Personal propensity profile for risk:
me and my digital aura	
  
The	
  following	
  topics	
  are	
  covered	
  in	
  thi...
Smart people living in smart connected cities:	
	
•  What is the digital economy?	
•  Utopia or dystopia? 	
•  Connected c...
If data is the key commodity of the digital
economy then what is the competency of
the data?	
•  provenance	
  and	
  usab...
opportunities for career
development, sectoral knowledge
transfer and access to short term
skills for project development	...
Designers	
  as	
  mul7disciplinary	
  communicators	
  	
  
Measuring risk appetite	
How	
  do	
  we	
  capture	
  our	
  appe7te	
  for	
  risk?	
  
•  Goal	
  for	
  user	
  is	
  ...
Join the ITaaU Network+	
•  Web: www.itutility.ac.uk	
•  Mailing list: http://jiscmail.ac.uk/itutility	
•  Hashtag #itaaun...
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IT as a Utility Network+: Data design for personalisation - WSDM workshop 28 Feb, 2014, New York City, USA

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This presentation was given by Steve Brewer at the Data Design for Personalization: Current Challenges and Emerging Opportunities workshop at WSDM 2014 in New York. The workshop was led by Elizabeth Churchill and Atish Das Sarma from Ebay.

The workshop was part of a larger effort being developed: D2D: Data to Design - Design to Data. The organiser's vision is to provide a forum for researchers and practitioners in computer and systems sciences, data sciences, machine learning, information retrieval, interaction and interface design, and human computer interaction to interact. Our goal is to explore issues surrounding content and presentation personalization across different devices, and to set an agenda for cross-discipline, collaborative engagement.

Further information: http://labs.ebay.com/data2design/

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Transcript of "IT as a Utility Network+: Data design for personalisation - WSDM workshop 28 Feb, 2014, New York City, USA"

  1. 1. IT as a Utility (ITaaU) Personal propensity profile for risk: me and my digital aura   P3fR Steve Brewer, Jeremy Frey (University of Southampton) Data Design for Personalization: Current Challenges and Emerging Opportunities WSDM 2014 28 February, 2014
  2. 2. IT as a Utility funded under Research Council UK's Digital Economy theme The  Digital  Economy  vision  is  of  the   transforma5onal  impact  of  digital   technologies  on  all  aspects  of  life.    
  3. 3. Personal propensity profile for risk: me and my digital aura   The  following  topics  are  covered  in  this   proposal:   •  Personaliza7on   •  Intelligent  User  Interfaces   •  Human  Computer  Interac7on   •  Mobile  Human  Computer  Interac7on   •  Interac7on  Design    
  4. 4. Smart people living in smart connected cities: •  What is the digital economy? •  Utopia or dystopia? •  Connected communities: surveillance or care? •  Data is the commodity underpinning the digital economy
  5. 5. If data is the key commodity of the digital economy then what is the competency of the data? •  provenance  and  usability  ?   •  Unite researchers,  service  providers  and   policy  makers   •  Businesses  and  consumers  are  using  on-­‐ demand  services   •  Provision,  uptake  and  usability  of  apps  and   services  Champion  simple,  usable  and  safe  IT   •  perceived  barriers  that  inhibit  users?
  6. 6. opportunities for career development, sectoral knowledge transfer and access to short term skills for project development The ITaaU method: •  Workshops, newsletters, •  pilot projects and secondments
  7. 7. Designers  as  mul7disciplinary  communicators    
  8. 8. Measuring risk appetite How  do  we  capture  our  appe7te  for  risk?   •  Goal  for  user  is  “feeling  good!”  Van  Der  Graaf   –  hLp://smit.vub.ac.be/person/75/Shenja__van_der_Graaf   •  3D  Informa7on  Assurance  model:  Richardson   –  (hLp://eprints.soton.ac.uk/355926/1.hasCoversheetVersion/Richardson.pdf)   •  Trust/risk  models  combined  with  design   framework  the  future  
  9. 9. Join the ITaaU Network+ •  Web: www.itutility.ac.uk •  Mailing list: http://jiscmail.ac.uk/itutility •  Hashtag #itaaun •  Twitter: SteveITaaU •  Facebook page: http://www.facebook.com/ITutilityNetwork •  Email: info@itutility.ac.uk •  LinkedIn group: IT-as-Utility-Network
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