A basic introduction to Facebook & Twitter for faculty & staff at Bucks County Community College.

1. Steve Bacher Director, e-Marketing Matt Cipriano Director, Student Life www.slideshare.net/SteveBache r

2. Overview 1. What are Facebook & Twitter? 2. How is the college using them? 3. What’s the difference between facebook profiles, pages, groups & events? Do you (or your program area) need to have one? 4. Do you (or your program area) need a Twitter account?

3. Facebook is a platform for communicating among people who mutually agree to give eachother access. These are called “friends.” Individuals can open a free facebook account, called a “profile”. The only requirement is a unique email address. Facebook can also be used for promoting any organization or product.

4. Facebook Profile (Individual)

5. Overview 1. What are facebook & Twitter? 2. How is the college using them? 3. What’s the difference between facebook profiles, pages, groups & events? Do you (or your program area) need to have one? 4. Do you (or your program area) need a Twitter account?

6. Overview 1. What are facebook & Twitter? 2. How is the college using them? 3. What’s the difference between facebook profiles, pages, groups & events? Do you (or your program area) need to have one? 4. Do you (or your program area) need a Twitter account?

7. Individual Facebook Home Page

8. College Facebook Fan Page

9. College Facebook Fan Page

10. College Facebook Fan Page

11. www.bucks.edu/facebook

12. College Facebook Fan Page

13. College Facebook Fan Page

14. College Facebook Fan Page

15. College Facebook Fan Page

16. College Facebook Fan Page

17. College Facebook Fan Page

18. College Facebook Fan Page

19. College Facebook Fan Page

20. Do you have interesting new content regularly? (At least every week or two.) Do you have a niche audience? How will you promote your facebook page?

21. College Facebook Fan Page

22. College Facebook Fan Page

23. College Facebook Fan Page

24. College Facebook Fan Page

25. College Facebook Fan Page

26. College Facebook Fan Page

27. College Facebook Fan Page

28. College Facebook Fan Page

29. Do you have interesting new content regularly? (At least every three weeks.) Do you have a niche audience? How will you promote your Twitter account?

30. Did we cover it? 1. What are Facebook & Twitter? 2. How is the college using them? 3. What’s the difference between facebook profiles, pages, groups & events? Do you (or your program area) need to have one? 4. Do you (or your program area) need a Twitter account?