Kuzunga 13 trends for 2013

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A simple 'mashup' overview of 13 interesting micro and macro trends from 2013.

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Kuzunga 13 trends for 2013

  1. 1. 13 TRENDS FOR 2013 STEVE WILLIAMSON - KUZUNGA
  2. 2. 1. Slow-moving traditional institutions are being superseded by smaller fast-moving communities and individuals. This is creating an interesting new play on traditional power hierarchies and structures. ‘Digital wallets and mobile banking are opening the door for telcos and software players....in an increasingly crowded and cashless financial system, banks may no longer be key players.’ Source: economist.com THE GREAT POWER SHIFT
  3. 3. 2. From crowdfunding communities such as kickstarter.com, to crowdsourcing activities such as Wikipedia, to the new pre-sumerism where people are funding and ordering products before they are even developed; there are now limitless opportunities for brands to form deep and lasting connections with consumers. MADE WITH YOU >CROWDFUNDING > CROWDSOURCING >PRESUMERISM
  4. 4. 3. Create a bespoke experience for your consumers by giving them the ability to customise and tailor your product or service to their needs. Done right, this is a savvy way to create connections, add value, and capture higher margins. MADE FOR YOU
  5. 5. 4. Consumers now expect and demand a seamless experience of your brand and business identity across all platforms; mobile internet, devices, computers, brick-and-mortar stores, television, catalog, and beyond. OMNICHANNEL
  6. 6. 5. More and more of your consumers are using traditional retail stores purely as a showroom to experience, try on, and evaluate a product. They will then search online to find it at the best price and buy at their convenience. This means your brick-andmortar presence needs to be more experiential and your retail staff must (more than ever) have exceptional customer service skills in order to create the emotional and human connection with your brand. SHOW ROOMING
  7. 7. 6. Mark it in your calendar - 2013 is the year that mobile phones are predicted to officially overtake PCs as the most commonly used devices to access the Web. So how is your mobile web strategy looking? MOBILE DEVICE BATTLES
  8. 8. 7. ‘Virtual stores’ consisting of QR code enabled kiosks are a perfect way to deliver simple ‘point-and-shop’ convenience to your consumers. QR CODE ENABLED KIOSKS
  9. 9. 8. Delivering ‘conspicuous’ brand experiences to your consumers is the new luxury. By providing them with content and tools to share their experiences in ways that enhance their status amongst their peers, you can generate new value for your brand. STATUS STORIES
  10. 10. 9. You can now use ‘mobile augmented reality’ technologies to generate and interact with digital content that overlays real world environments and objects. This is going to be the next wave in mobile technology and will give your brand/business untold new ways to increase connectivity and engagement with the end users of your products. AUGMENTED REALITY MEETS GESTURE RECOGNITION
  11. 11. 10. Get on the front foot and open the curtain on your brand. Invite your customers and consumers in, show them your supply-chain, and introduce them to the people and places behind your products and services. PRO-ACTIVELY SHOWING AND PROVING YOU HAVE NOTHING TO HIDE
  12. 12. 11. Your brand/business needs to give as much as it takes – to balance profits with purpose. Start by measuring both your return on investment, and your return on improvement (that is the degree to which you are contributing positively to society). FROM PROFIT TO PURPOSE
  13. 13. 12. Watch out for the emerging category of ‘propa-products’ - these are products that can be planted and grown, or used to propagate and nourish an ecosystem at the end of their lifecycle. (Like a merino garment for example!) NEW LIFE INSIDE
  14. 14. 13. Social news refers to websites where users submit and vote on news stories or other links, to determine which are most popular. So make sure the stories your brand/business is offering are both compelling, entertaining and touch on at least one of the 13 trends listed here! SOCIAL NEWS IS THE NEWS

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