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KING BLUE CONDOS , 355 KING STREET WEST TORONTO , KING BLUE FLOOR PLANS

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King Blue Condos ...

King Blue Condos

Coming soon to the southeast corner of King St. West and Blue Jays Way in downtown Toronto is 2 tower condo development with a total of 807 units and 13,000 sq. ft. of street-level retail space.

A centre courtyard between the buildings will provide pedestrian connection from King St. W. through to Mercer St.This new project will be surrounded by chic restaurants, clubs, galleries, fashion boutiques, and shopping.

King Blue’s first phase, the 44-storey south tower will have 399 units. The north tower is 48 storeys and will contain 408 units.
Suite sizes range from 400 sq. ft. studios to 1,100 sq. ft. 3-bedroom units.King Blue will have 2 seven-storey podiums at its base.

The north podium, at the corner of King and Blue Jays Way, will incorporate the north and west walls of the 1929 Westinghouse Building that currently sits on the site.A rooftop bar open to the public will be on the top of King Blue's north podium.

King Blue’s south podium along Mercer St. will house the Theatre Museum of Canada on its entire 2nd floor.The five floors above will be condos and there will be a 5,800 sq.ft. rooftop garden on the 7th floor. On King Blue’s 6th floor, there will be a pool with doors that open onto an outdoor patio with a bar (for residents only).

Location: 355 King St. W.
Developer: Easton’s Group of Hotels, Remington Group
Architect: Page + Steele IBI Group of Architects
Interior design: Munge Leung
Size: A 48-storey north tower and a 44-storey south tower
Units: 807
Price: From the mid $200,000s


Call Me When You Find Anything You Like ☎ (416) 827-6093 ☚ Steve Shahsavar , Sales Representative , Orange Square Realty Inc., Brokerage

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KING BLUE CONDOS , 355 KING STREET WEST TORONTO , KING BLUE FLOOR PLANS KING BLUE CONDOS , 355 KING STREET WEST TORONTO , KING BLUE FLOOR PLANS Document Transcript

  • KINGBLUECONDOS.COM BLUE 0006 BROCHURE FINAL.indd 2 15/10/12 12:15 PM
  • 04KING BLUE PROJECT OVERVIEW 10BUILDER STORY 12ARCHITECTURE 14INTERIOR DESIGN 26AMENITY PLAN 28GREEN STORY 36FEATURES & FINISHES 38SUITE FLOORPLANS All renderings are artist’s concept. Renderings may show upgrades. Specifications subject to change without notice. E.&O.E. BLUE 0006 BROCHURE FINAL.indd 5-6 15/10/12 12:15 PM
  • Commanding 48 and 44 storeys at King West and Blue Jays Way, in the epicentre of Toronto’s King Street West neighbourhood, King Blue Condominiums delivers the ultimate in style, sophistication, luxury, and amenities, all within an exquisite urban environment. Live, work and play within the intoxicating swagger of what makes King Street West Toronto’s hottest area, surrounded by chic restaurants, galleries, fashion boutiques, shopping and culture. King Blue Condominiums will absorb and reflect the King West style. King Blue’s public spaces will be extensions of residents’ suites, with unsurpassed amenities for private escapes or stylish entertaining. Featuring stunning lobbies complete with fireplaces, landscaped rooftop terrace with waterfalls, firepits and adjacent lounge and party room, rooftop pool with bar, full fitness facilities and multi-media room, King Blue creates an urban community with a societal vibe. The centerpiece is a restoration and revitalization of the façade of the historic Canadian Westinghouse Building, with an engaging public courtyard that is the perfect palette for the artistry that is King Blue. With a wide selection of unique suite styles and sizes with clean and sleek designs, where simplicity is the ultimate sophistication, King Blue Condominiums offers the perfect showcase of a chosen King Street West lifestyle. BLUE 0006 BROCHURE FINAL.indd 7-8 15/10/12 12:15 PM
  • PODIUM VIEW FROM KING STREET WEST & BLUE JAYS WAY BLUE 0006 BROCHURE FINAL.indd 9-10 15/10/12 12:15 PM
  • PODIUM VIEW FROM BLUE JAYS WAY & MERCER STREET BLUE 0006 BROCHURE FINAL.indd 11-12 15/10/12 12:16 PM
  • King Street West and Blue Jays Way. “Firstly, its location is what I call ‘centre ice’ in Toronto’s entertainment district, a triple A location within ten minutes walk of the best of Toronto,” says Gupta. “Next, we wanted to develop an almost self-contained community that literally has everything residents would want within the project, and our teams of architects and designers have done that superbly. The strength and expertise of our entire team has brought the best of Easton’s to King Blue.” Easton’s tradition of ‘giving people more than they expect’ to exceed expectations is true at King Blue, delivering Gupta’s vision of the finest and most complete condominium development in Toronto. “With our experience, we know what people want and we have created this at King Blue,” Gupta says. “We have the best amenities of any condominium, unparalleled outdoor terraces, a public courtyard as a foundation to the project that will attract high-end boutique retail, all in the best location in the entertainment district.” It is these added amenities that exceed expectations at King Blue that have combined to create an almost ‘resort-like condominium’ in the centre of Toronto. And with Easton’s respected experience, they are delivering a project the market is asking for. “Young people and those just starting out wish to live in downtown Toronto, near work, play and in the centre of things,” says Gupta. “They wish to walk to their chosen destinations and want to live amongst all of this excitement and life, and King Blue delivers this for them. Urban intensification is good for Toronto, it creates businesses, jobs, a pace and a pulse, and we are thrilled to be at the centre of this.” Through its extensive development and management experience, it was also important to Easton’s that King Blue fit into the area and enhance the community, as almost an extension of the unique King Street West neighbourhood itself. “King Blue fits like a glove into King Street West,” says Gupta. “Its retail component, the Theatre Museum of Canada, and the overall feel will be quite eclectic, a perfect reflection of the unmistakable ‘style’ that is King Street West.” Once again with King Blue Condominiums, Easton’s Group will be delivering with a project of the highest quality, with the attention to customer care and service, and a passion to exceed, that has always been its trademark of excellence. For Steve Gupta, President and CEO of Easton’s Group, one of the largest and most respected names in hotel development and management, and the developers of King Blue, it still all comes down to a passion to create something unique. “And this is what we have done with King Blue Condominiums,” says Gupta, the very definition of a self-made man, who immigrated to Canada from India with $108 in his pocket. “Every member of our team, from architects and designers, to engineers, and to marketers and brokers, shares with us this unbridled passion and excitement for creativity, and it’s all reflected at King Blue.” The core of this is Gupta’s own passion for excellence, to meet and even exceed it, a testament to his own life. “I see myself as a ‘serial entrepreneur’ as I am constantly inventing.” says Gupta. “And I guess I have the classic attributes as all entrepreneurs, a strong work ethic, and the vision and ability to act upon opportunities and to see them through to completion. It’s in my DNA.” It’s this vision that Gupta, who’s Easton’s Group now owns and runs more than 15 hotels across Ontario and Quebec, had when he first purchased the King Blue property at WITH OUR EXPERIENCE, WE KNOW WHAT PEOPLE WANT AND WE HAVE CREATED THIS AT KING BLUE REETU GUPTA & STEVE GUPTA SPRINGHILL SUITES BY MARRIOTT TORONTO VAUGHAN HOMEWOOD SUITES BY HILTON TORONTO VAUGHAN RESIDENCE INN BY MARRIOTT TORONTO DOWNTOWN BLUE 0006 BROCHURE FINAL.indd 13-14 15/10/12 12:16 PM
  • In a city leading the world in downtown residential growth, they are becoming increasingly rare – those treasured reminders of another age – glorious and classic architectural gems. Such is the Canadian Westinghouse Building at the corner of King Street and Blue Jays Way. Six storeys of history…and six floors of stories. “Its look is a diamond in the rough for architects and a remarkable example of late 19th century Chicago style architecture,” said Mansoor Kazerouni, Principal of King Blue architect Page + Steele/IBI Group. “When we first toured through it, we immediately recognized the impact it could have on the entire King Blue development and the great influence it would have on our overall design.” Built in two phases between 1927 and 1935, the bottom three floors served as a warehouse for the Canadian arm of the Westinghouse Company and the top three floors were added to house the sales and service department of the company’s Toronto district office. The building is a classic trademark design of the type of commercial buildings that emerged in Chicago in the late 19th century. A square plan with large expanses of glass through highly articulated windows to allow for maximum natural light to flow inside. But it is the exterior that most Torontonians came to know and love as the one-time home of the Indian Motorcycle Café and Lounge; a rare application of classic brick dressed up by terra cotta trim, a testament to the history of the entertainment district. Restoring and retaining this façade will be the work of award-winning historical architects ERA Architects. “The façade of the Westinghouse Building will be a striking, yet complementary contrast to the towers of King Blue above,” says Kazerouni. “Retaining this façade not only honours Toronto’s past but offers us the unique opportunity to incorporate a public courtyard which will connect the two towers and house desirable retail stores to enhance the neighbourhood.” The courtyard is an unexpected moment in the project and is destined to become a memorable space for all those who encounter it. Each of the four main components of King Blue will have their presence felt in the courtyard. The two tower lobbies, the lobby of the Theatre Museum of Canada and the Retail storefronts all highly visible through their transparent glass facades, will contribute to the energy and animation of this space, making the courtyard an Urban room that seamlessly flows from interior to exterior. The new home of the Theatre Museum of Canada, with its transparent glass façade and horizontal frame, will have its own striking presence at Blue Jays Way and Mercer Street. ”It’s all about context and creating a design that complements the existing urban condition, honours King Street’s past and acknowledges the area’s bright future”, says Kazerouni. The towers will confidently assume their position at this important intersection and will be defined by strong forms that are boldly articulated. The trapezoidal form of the towers is wrapped in dark glass articulated at two corners by projecting white balconies stacked in groups of 8-9 floors, which is a reference back to the stacked terracotta frames of the Westinghouse building. A white ceramic frit pattern has been designed for the balcony glass which will fade from opaque at the bottom to transparent at the top, facilitating viewing while seated, and giving the balconies visual movement and a soft veil like appearance. Further striking in design will be illuminated canopies on the street edges of the development, meant as contemporary interpretations of ‘theatre marquees’, reflecting the ‘entertainment’ aspect of the area. “Our design intent is very simple but also very classic,” says Kazerouni. “We are making a meaningful contribution to the urban fabric, which enriches the entire community.” With an eclectic mix of old and new, the craftsmanship of historic brick combining with smooth steel with black glass, King Blue Condominiums will be a stunning statement in the King Street West area. RETAINING THIS FAÇADE NOT ONLY HONOURS TORONTO’S PAST BUT OFFERS US THE UNIQUE OPPORTUNITY TO INCORPORATE A PUBLIC COURTYARD WHICH WILL CONNECT THE TWO TOWERS AND HOUSE DESIRABLE RETAIL STORES TO ENHANCE THE NEIGHBOURHOOD. MANSOOR KAZEROUNI BLUE 0006 BROCHURE FINAL.indd 15-16 15/10/12 12:16 PM
  • The design of King Blue reflects the excitement and vibrancy of King Street West, with the common areas and public spaces designed to behave as an extension of the living space. ‘‘People who choose a King West lifestyle are social and active in nature,’’ says Munge. ‘‘King Blue’s public spaces are tools to demonstrate to residents the social aspect that can exist and thrive within a vertical living atmosphere, allowing them an exciting and stimulating experience beyond their suites.’’ Amongst the most engaging social elements for residents will be a rooftop terrace atop the Canadian Westinghouse Building. Featuring an exclusive pool and bar, landscaped terrace with waterfall feature, sculptured trellis, adjacent party room and multi-media room, full catering facilities and kitchen, outdoor fire pits, private lounges and dining areas, the rooftop terrace will be a gathering spot for social interaction, entertaining and stimulating conversations. ‘‘We studied the pace and pulse of King Street West and its distinct feel,’’ continues Munge. ‘‘And we designed the common spaces within King Blue to reflect the confidence and self-assured ebullience that comes from the area itself.’’ With both residential towers playing off the rooftop terrace, Munge Leung envisioned an interactive and sophisticated community setting, stimulated by the hub of energy emanating from King Blue’s common areas. ‘‘Our goal with the design of King Blue is to promote human interaction and conversation,’’ says Munge. ‘‘Success would be to see people in the elevators not looking at their smart- phones, but engaging with each other because there is familiarity and comfort.’’ Residential suites at King Blue will come in a variety of styles and sizes, emphasized by clean and sophisticated lines, while integrating the comforts of ‘home’. All suites come complete with the finest finishes, from hardwood floors and granite countertops, to gourmet show kitchens, designer-selected hardware and stunning views from the urban canopy. Munge Leung’s philosophy for urban residential design is to create unique, elegant spaces that have lasting impressions, while promoting a sophisticated lifestyle with a focus on quality and refined detailing. King Blue is designed for animation and activity for residents and their guests, behaving as an extension of the King Street West lifestyle. The street-level facades on King Street, Blue Jays Way and Mercer Street will be lined with restaurants and retail that embody the vibrancy of Toronto’s Entertainment District. But the unexpected moment happens inside King Blue with a public courtyard sitting at the heart of the development. ‘‘The courtyard will be King Blue’s cornerstone, with the two tower lobbies connecting to it,’’ says Alessandro Munge, Managing Partner at Munge Leung. ‘‘It will be like a village well from long ago, the gathering spot of the development for residents, guests and the public. The design aspires to integrate the energy and activity reflected by the surrounding spaces, with the courtyard acting as the perfect meeting place with the two towers soaring above it.’’ A dramatic three storey entrance Archway off of Blue Jays Way opens into the courtyard, with a north-south public pedestrian walkway flowing from both King and Mercer Streets. Here, the two residential towers rise above, creating a ‘community within a community’ for King Blue residents. FROM HERE TO OUR GOAL WITH KING BLUE’S DESIGN IS TO PROMOTE HUMAN INTERACTION AND CONVERSATION ALESSANDRO MUNGE & SAI LEUNG BLUE 0006 BROCHURE FINAL.indd 17-18 15/10/12 12:16 PM
  • RESIDENTIAL LOBBY WE STUDIED THE PACE AND PULSE OF KING STREET WEST AND ITS VERY DISTINCT FEEL, AND WE DESIGNED OUR COMMON SPACES WITHIN KING BLUE TO REFLECT THE CONFIDENCE AND SELF-ASSURED EBULLIENCE THAT COMES FROM THE AREA ITSELF. BLUE 0006 BROCHURE FINAL.indd 19-20 15/10/12 12:16 PM
  • NINTH FLOOR ROOFTOP TERRACE BLUE 0006 BROCHURE FINAL.indd 21-22 15/10/12 12:16 PM
  • NINTH FLOOR ROOFTOP TERRACE IT WILL BE LIKE A VILLAGE WELL FROM LONG AGO, THE GATHERING SPOT OF THE DEVELOPMENT FOR RESIDENTS, GUESTS AND THE PUBLIC. WE DESIGNED FOR ENERGY AND ACTIVITY REFLECTING THE SURROUNDING SPACES, AN ESCAPE IF YOU WILL, WITH THE TWO TOWERS SOARING ABOVE. BLUE 0006 BROCHURE FINAL.indd 23-24 15/10/12 12:16 PM
  • POOL BLUE 0006 BROCHURE FINAL.indd 25-26 15/10/12 12:16 PM
  • PARTY ROOM “KING BLUE’S PUBLIC SPACES ARE TOOLS TO DEMONSTRATE TO RESIDENTS THE SOCIAL ASPECT THAT CAN EXIST AND THRIVE WITHIN A VERTICAL LIVING ATMOSPHERE, ALLOWING THEM AN EXCITING AND STIMULATING EXPERIENCE BEYOND THEIR SUITES. BLUE 0006 BROCHURE FINAL.indd 27-28 15/10/12 12:16 PM
  • NORTH TOWER AMENITIES SOUTH TOWER AMENITIESSITE PLAN KING STREET WEST MERCER STREET BLUEJAYSWAY NORTH TOWER SOUTH TOWER A C D B E G I H F D H J A B C D E F G H I J THEATRE ROOM 7TH FLOOR OUTDOOR DECK & POOL BAR POOL FITNESS CENTRE CHANGE ROOMS GOURMET KITCHEN YOGA ROOM PARTY ROOM + BAR 7TH FLOOR ROOFTOP TERRACE 9TH FLOOR ROOFTOP TERRACE EE BLUE 0006 BROCHURE FINAL.indd 29-30 15/10/12 12:17 PM
  • Where once stood only bricks and mortar of a warehouse, there will now be full trees, shrubbery, flowers, waterfalls and landscaping. Creating the urban oasis that will become King Blue’s outdoor terrace is not only a pleasing amenity for residents and guests, but part of King Blue’s commitment to the environment. And subscribing to a green philosophy throughout the development answers how we each choose to live today. Like its residents, King Blue is dedicated to environmental awareness, from aggressive recycling programs, to materials selected in the project’s design and build. From watering systems to the treatments of glass, the lifestyle of King Blue and its residents is to add to the urban fabric with the responsibility of promoting on-site programs with high environmental standards. In a vertical living environment, perhaps the most important element is the living. BLUE 0006 BROCHURE FINAL.indd 31-32 15/10/12 12:17 PM
  • BLUE 0006 BROCHURE FINAL.indd 33-34 15/10/12 12:17 PM
  • SUITE KITCHEN BLUE 0006 BROCHURE FINAL.indd 35-36 15/10/12 12:17 PM
  • SUITE INTERIOR BLUE 0006 BROCHURE FINAL.indd 37-38 15/10/12 12:17 PM
  • MAGNIFICENT SUITE FEATURES • Secure, solid core suite entry door with dead-bolt and guest viewer • Engineered oak hardwood floors throughout • Floor to ceiling windows with 4” aluminum mullions in living and dining areas offering panoramic views above the urban canopy • Rough in for wall mounted TVs • Suites feature a sleek, modern, urban design and complementary neutral colouring GOURMET KITCHENS • Each suite features a gourmet kitchen with polished granite countertops and kitchen island • Stainless steel and integrated*appliances and stainless kitchen sink • Laminate wood cabinetry and glass uppers • Tile backsplash and polished hardware PRIVATE SPA BATHROOMS • Bathrooms feature laminate wood cabinetry with polished marble countertops and backsplash and top quality hardware • Master ensuite features honed marble tile throughout, including the shower and wall tile • Designer vanity mirror including light feature • Private locks on all bathroom doors IMPRESSIVE BUILDING AMENITIES • Grand Porte Cochere Courtyard for car and limo pick-up and drop-off • Private lobbies for each tower with elegant seating, ambient lighting and exquisite wall inlay fireplace • 24/7 Private Concierge • ‘Urban Room’ Central Courtyard connects both towers • Guest Suites for residents’ overnight guests • On-site retail shops for residents’ convenience • The Theatre Museum of Canada with beautiful exhibits and displays on site ENTICING ENTERTAINMENT FACILITIES ROOFTOP TERRACE • Rooftop Terrace featuring multiple private seating areas equipped with outdoor fire pits and bar for residents’ use • Central seating area features stunningly lit artistic metal arches that soar above a beautiful water feature • Landscaping, trees and water features create a magical ambience THE SOCIAL ZONE • Multi-function Party Room complete with bar, fireplace and kitchen • Multi-media Theatre Room FOR BODY & SOUL • Seventh floor swimming Pool with adjacent access to outdoor deck • Separate male and female change rooms and showers • State of the art full Fitness Centre featuring the latest equipment • Weight training and cardio areas • Relaxing lounge area adjacent to Fitness Centre • Yoga Room *Where applicable. Sizes & specifications subject to change without notice. E.&O.E. BLUE 0006 BROCHURE FINAL.indd 39-40 15/10/12 12:17 PM
  • WEHOPEYOUHAVEENJOYEDREADINGABOUTKINGSTREETWEST, ITSPEOPLE,PLACESANDPERSONALITIES.TOMAKETHISCOMMUNITYYOUR HOME,PLEASEFLIPTHISMAGAZINEOVERTOLEARNABOUTKINGBLUE CONDOMINIUMS,COMINGSOONTOTHEHEARTOFKINGSTREETWEST. WETHANKYOUFORYOURINTERESTINKINGBLUECONDOMINIUMS, LOCATEDINEXCITINGKINGSTREETWEST.TOREADMOREABOUTTHECOMMUNITY, PLACESANDPERSONALITIESOFKINGSTREETWEST,PLEASEFLIPTHISMAGAZINEOVERTO LEARNABOUTYOURNEWNEIGHBOURHOOD. BLUE 0006 BROCHURE FINAL.indd 65-66 15/10/12 12:19 PM
  • BLUE 0006 BROCHURE FINAL.indd 67 15/10/12 12:19 PM
  • WHERE SWAGGER STYLEThere is an unmistakable vibe to King Street West, the home of King Blue Condominiums, and more than anything, it’s the people of King West that bring it. A combination of confidence and creativity, attitude and art, of heads held high, engaging and intoxicating. A collection of the eclectic and exciting, of finance and design, of hipsters and artists, delivering without doubt the most diverse collection of culture in Toronto. And this pulsing urban environment now also houses the best entertainment, fashion, design, food, drink and galleries in the city. In these next pages, King Blue Condominiums is proud to feature some of the personalities who make up the King Street West style. We invite you to read the stories of their accomplishments and share in their opinions of King West. We invite you to meet your new neighbours. BLUE 0006 BROCHURE FINAL.indd 68-69 15/10/12 12:19 PM
  • PUBLISHER EASTON’S GROUP INC. PRESIDENT STEVE GUPTA EDITOR-IN-CHIEF REETU GUPTA ASSOCIATE EDITOR SHELLEY GUPTA CREATIVE DIRECTOR ANDY DESANTIS ARTDIRECTOR / DESIGNER PETER MARRELLO PHOTOGRAPHY ARTHUR MOLA COPY EDITOR / WRITER RICK MULLER ACCOUNT EXECUTIVE NANCY MACKINLAY EXECUTIVE ASSISTANTS BRADLEY HENDRIKS JESSICA ROSENBERG PRODUCTION DIRECTOR ROBERT DEMARIA CONTRIBUTORS DAWN BOSHCOFF RUPERT ONG RYAN GALE MONTANA STEELE STRATEGIC MARKETING INC. 5255 YONGE ST., SUITE 1050 TORONTO, ONTARIO M2N 6P4 MONTANASTEELE.COM ON THE COVER & HERE SHOT BY CHRIS NICHOLLS KINGBLUECONDOS.COM 04THE GOOD LIFE | SOCIAL SPINMEISTER 06TASTE | A TASTE FOR SOPHISTICATION 08TASTE | RED, WHITE, OR TRUE? 10TASTE | MIXING WITH THE POPULATION 12RHYTHM | SLAVE TO THE RHYTHM 14STYLE | SUBSTANCE AND STYLE 16ART & CULTURE | THE STYLE OF ATTITUDE 18ART & CULTURE | ARTHUR MOLA 34ART & CULTURE | ART AS EXPRESSION 36GAME | THE BIG 5 BLUE 0006 BROCHURE FINAL.indd 70-71 15/10/12 12:19 PM
  • THE GOOD LIFE In these days of extreme sports and adventures, how could you turn such an old-school and traditional activity as ping-pong into a ‘social club’? “I had a ping-pong table in my condo and I would invite friends to my place to play before we went out to the clubs,” says Ryan Fisher, President of SPIN TORONTO. “You know what? We never ended going out, we just stayed and had a few drinks and played and laughed and kept on playing.” Opportunity hit Ryan like a top-spin smash. He traveled to New York City to see a new concept where multiple ping-pong tables form the core of a social club, eatery and bar, and quickly acquired the Canadian rights. Shortly thereafter, he opened SPIN TORONTO in 12,000 square feet of lower level space at 461 King Street, in the heart of King West. “It fits perfectly,” says Ryan. “Where did you play ping-pong as a kid? Probably in somebody’s basement. Add in a menu of top quality fresh food to complement the fitness aspect, some great drinks, and SPIN is social, fun and engaging.” Much like the King Street West neighbourhood that is its home. With residents involved in pressured and intense careers in advertising, film, music and design, they all want to let off a little steam now and then. “I think people would be surprised to connect King West to physical fitness, but it’s true,” says Ryan. “With the majority of residents living in condos, they are very concerned about their health and like to get outside. And King West has great gyms and fitness facilities, along with terrific parks and paths for running, jogging and biking.” For SPIN TORONTO, King Street West is the perfect place to add to the buzz that exists in the centre of the city. “King West has got a real sense of community and is a terrific meeting place,” observes Ryan. “There is a real feeling that it’s happening, and this is where it’s going to happen, and you want to be a part of it.” And after all, you never know who you may run into while jogging….or across a ping-pong table. “KING WEST HAS GOT A REAL SENSE OF COMMUNITY AND IS A TERRIFIC MEETING PLACE ” BLUE 0006 BROCHURE FINAL.indd 72-73 15/10/12 12:19 PM
  • Walking into upscale Alimento at 522 King Street West, there is a feeling this Italian food market and restaurant simply couldn’t be located anywhere else in Toronto. “We complement each other,” says Marco Contardi, one of four Contardi brothers who own and brought Alimento to King West in the Fall of 2011. “It’s really perfect serendipity that Alimento is here as I think we reflect the area. King West is very diverse with lots of choice, just like our market and restaurant.” From a family with a deep history of cheese and dairy-making, Marco and his brothers were searching for space to open a gourmet Italian food market featuring the finest, rustic and wholesome Italian foods. They then came upon 8,000 square feet of gorgeous renovated warehouse space at the corner of King West and Brant Street. “Given the size of the space, we than began to think a restaurant would make a natural marketing extension,” says Marco. “Before long it just seemed like a natural fit and the market became basically the ‘pantry’ for our restaurant.” And for Marco, King Street West seemed like the ideal location as he had deep knowledge of the neighbourhood and had watched how it had quickly been evolving into such a vibrant area. Given Alimento’s offerings of Italian specialty foods and the King West clientele, it seemed like a perfect marriage. “The people of King Street West are extensions of a multi-faceted area,” says Marco. “Professionals, creative types, artists and others of a high standard have turned King West into a vibrant and tasteful entertainment area. The people are very sophisticated and knowledgeable about what they want.” As a result, King West restaurants, food markets and café’s offer an eclectic array of choice in tastes and styles. “King West residents have an elevated palet, “ says Marco. “We have customers in our market who know the specific brands of cheese and pasta they want, and from what region in Italy, so we must deliver top quality to such knowledgeable clientele…and we do.” For residents and visitors in King Street West, the diversity of choices in tastes and high quality cuisine are perfectly presented at Alimento. TASTE A TASTE FOR BLUE 0006 BROCHURE FINAL.indd 74-75 15/10/12 12:19 PM
  • TASTE Red wine with meat and white wine with fish or chicken is as relevant today as a phone booth. “That rule died many years ago,” says Trista Sheen, Head Chef at Crush Wine Bar on King Street, just west of Spadina. “Today people have the freedom and creativity to have whatever they want with anything.” If you could put a face to the new King Street West, it just might be Sheen, who is young, energetic and bursting with engaging optimism and talent. Sprinkle in a pinch of celebrity as the last woman chef standing on TV’s “Top Chefs of Canada”, and Trista embodies today’s King West lifestyle; trendy, sophisticated, and where creativity is required DNA. “I wanted to be a vet, but I was terrible at science,” she explains about her early days. Exposed to cooking as her dad was a baker, she took a high school placement as a 16 year old at the Crowne Plaza Hotel. “I was immediately hooked by the atmosphere, people and high stress level along the line,” she says about her first experience in a professional kitchen. After a stint as Sous Chef at midtown’s luxe ‘Scaramouche’, she landed at Crush three years ago as King West was taking off. Head chef now for over a year, she’s got an ideal vantage point to observe the people and tastes that make up today’s King Street West. “Customers are extremely knowledgeable and open to just about everything,” says Trista. “Ethnic food plays very well in King West, if it’s done right. We have to give our customers value each and every time.” Trista has also noticed the new and current trend towards cocktails and their expanding variety. “We have something called ‘Black Forest’ here,” she says. “It’s a cocktail that tastes like Black Forest Cake, people love it and order it with their main entrée, that’s been a big change over the years.” As for her own cooking style, the emphasis is on home grown and local, classic dishes kept simple, but playing with textures and flavours. “And I don’t really cook at home as it’s what I do for a living,” says Trista. “When my evening ends about 11:30pm, that’s when I get to explore King West.” And when stating her favourite food as a head chef is “anything that’s cooked for me”, the new face of King West is predictably succinct, confident and self-assured, much like the area itself. RED, WHITE, BLUE 0006 BROCHURE FINAL.indd 76-77 15/10/12 12:19 PM
  • To listen to bartender Elan Marks of newly opened Weslodge explain it, the mixology involved in making a great cocktail is a pure science. “It’s a serious business and the bar is my fortress,” says Elan, who came to Canada from South Africa as a ten year old. “We’re like pharmacists, combining lotions and potions and tonics and bitters until we get the perfect mix of a classic cocktail.” And the classic cocktail is what Weslodge does better than anyone. Opened in the summer of 2012 by the expanding Icon Legacy Group, Weslodge’s is what an American saloon would look like it you designed it in present day, with a big shoulder confidence that is palpable. “We not hiding here,” says Elan. “We’ve got 30 foot high front doors painted bright yellow that scream ‘I hate attention’, and King Street West is perfect for us, it wouldn’t work anywhere else in the city.” For Elan, he enjoys seeing the most diverse collection of culture in Toronto in King West. “Bay Street from the east and the hipsters and artists from the west, all converge here to enjoy each other…King West has the best co-mingling in the city, all coming for libation and elixirs.” And what elixirs. With hand-selected glassware and crystal, Weslodge bartenders, full of attitude and edge, are shaping the cocktail scene in Toronto. “We’re like the Prohibition Days,” struts Elan. “We’ll mix it up, with spirits, sugars, bitters, citrus oils and even provide bottle service of classic cocktails. We’re not masking the taste of booze here.” And what Elan is most proud of is that Weslodge reflects the new King Street West in what can only be ‘Toronto’. “It always bugs me if somebody says, ‘oh, this is so New York or so Shanghai’,” states Elan. “It’s not. This is TORONTO, it can’t be anywhere else and we should take pride in that.” Weslodge is also King Street West, and we all should be proud of that. TASTE MIXING WITH THE POPULATION “IT ALWAYS BUGS ME IF SOMEBODY SAYS, ‘OH, THIS IS SO NEW YORK OR SO SHANGHAI. IT’S NOT. THIS IS TORONTO, IT CAN’T BE ANYWHERE ELSE AND WE SHOULD TAKE PRIDE IN THAT. ” BLUE 0006 BROCHURE FINAL.indd 78-79 15/10/12 12:19 PM
  • RHYTHM ELECTRONICTHEHOXTON HOUSECOBRA LIVETHEHORSESHOETAVERN ORCHESTRAROYTHOMSONHALL RESTOLOUNGEBLOKE&4TH OPERAFOURSEASONSCENTREFORTHEPERFORMINGARTS MUSICALTHEATREPRINCESSOFWALES JAZZJOEMAMAS From jazz to a juke box, from eclectic to electric, the core of King Street West pulses with the beat of music. From small hideaways to large urban clubs, the area has now become the centre of Toronto’s worldwide respected music industry. True to the vision that seems everywhere in the area, the conversion of old warehouse space into the new wave of urban clubs over a decade ago brought King West to the attention of some of the biggest players in the music industry, adding to venerable venues like Roy Thomson Hall, major theatres and opera halls. Overnight it seemed, the world’s most respected bar and club owners brought their lifestyle concepts, DJ’s and theme nights to King West, spurring a pace that remains today. Some of music’s top indie bands got their start in King West, in small speakeasy’s or weekend music festivals that flourish throughout the year. Nowhere else in Toronto can you begin an evening with Tony Bennett and end it with one of the world’s leading DJ’s. From house beats to New Orleans jazz, to retro lounge sounds to the magnificent Toronto Symphony Orchestra, King West offers a choice for every musical style and taste, a collection reflective of its residents from around the world. In one of the world’s most ethnically diverse and integrated cities, the rhythm of King West provides the perfect backbeat to a chosen lifestyle. SLAVE TO THE RHYTHM BLUE 0006 BROCHURE FINAL.indd 80-81 15/10/12 12:20 PM
  • STYLE When you are already a Canadian fashion icon with one of the world’s hottest brands at such a young age (and girls never tell), Kimberley Newport-Mimran has an exceptional eye for style, fashion and design. And she likes what she sees along King Street West. “The style is eclectic,” says Kimberley, President and Head Designer of Pink Tartan, the womenswear line she co-founded in Toronto in 2002. “What I love most about King Street West is that there is a definite young buzz about it, combined with a casual ease.” Quite a testimonial from one of the most respected names in the world of international fashion and style. From modest beginnings, Pink Tartan opened a New York showroom in 2004 and the line is now housed at Saks Fifth Avenue, Neiman Marcus, Holt Renfrew, The Bay, as well as specialty stores across North America, Dubai and Seoul. But Toronto is home court advantage and she’s noticed the evolution of King Street West. “The growth of King Street West has been amazing over the last few years,” says Kimberley. “Development and density has attracted new buyers and the businesses that cater to them, turning King West into a thriving community.” King Street West has been known for years as a home to outstanding architectural gems from another age of the factory and garment years, which Kimberley says adds to its unique combination of style and substance. “I love the feel of King West,” she says. “It has played off its history and now feels very modern, with lots of lofts and open spaces versus older areas or collections of tiny rooms.” From a woman who’s lifelong mantra in fashion has been “Execution is Key”, King Street West certainly seems to have that ‘runway flair.’ BLUE 0006 BROCHURE FINAL.indd 82-83 15/10/12 12:20 PM
  • mere four floors above the pulsing corner of King Street West at Spadina, exists another world. Of pure white and clean design, exposed brick and the echo of shoes on hardwood floors, of stun- ning paintings, photography and creative brilliance in abundance. The Katzman Kamen Gallery has been located at 80 Spadina Avenue for more than twenty years. Originally simply a studio for artists, it became a public gallery to display a vast array of painters and photographers of Toronto and Canada. Katzman Kamen is only one of many such galleries offered to King Street West residents, in what has become a very cultured and discerning arts community. “I think it can be traced back to when the Film Festival moved to King Street West,” says Katzman Kamen Director Marianne Katzman. “With TIFF came the movie stars, the boutique hotels and social clubs, which attracted a new type of resident to the area, more cultured and refined.” Marianne observes this more cultured sophistication in almost everything reflective of the King West ‘style’. “It’s the creativity that exists in King West,” she says. “It has created a professional creative community of those in publishing, filmmaking, the arts and design. For example, we have the most amazing coffee shops here. Even coffee is an art in King West.” Marianne also notices a distinct evolution in how the various galleries in King West have reacted to this cultural shift, offering more contemporary and more international collections and artists to residents. “I think King West galleries are offering more established and saleable collections,” she says. “As King West residents’ tastes in art become more sophisticated, people are beginning to desire to build their own collections.” Marianne’s keen and knowledgeable eye for art and creativity also extends to the people who make up the King Street West lifestyle. “Day-to day people here seem to be on their way to something, both in the larger and smaller sense,” she observes. “There is an attitude here. Of course every neighbourhood has it’s own attitude, but in King West, it’s the style of the attitude that makes it special.” ART&CULTURE THE STYLE OF THE BLUE 0006 BROCHURE FINAL.indd 84-85 15/10/12 12:20 PM
  • No occupation lives more in the ‘visual’ world than that of a professional photographer. It is the ability to see beyond the obvious, in capturing instant moments of the seemingly oblivious, that often times reflect our best singular moments. Such are the unique talents of 22 year old Arthur Mola, one of Canada’s youngest and most gifted emerging photographers, already an entertainment photographer for the Associated Press, and whose work King Blue is proud to present in this special section about King Street West. “I’m after the spontaneity of the moment,” says Arthur, a veteran of TIFF red carpet and celebrity shoots. “I’m not into poses but want to have more fun with it. A candid photo is always more telling than a pose.” And the King Street West project for King Blue has been a cacophony of candid moments for Arthur as he probed and observed throughout the area. “King West is so visually compelling and culturally diverse because of two things, the people and the architecture,” says Arthur. “The restaurant strip across from TIFF Bell Lightbox, and then King West from Spadina to Portland are two of my favourite places, because the architecture is almost a time portal to another age, artfully lit, but with contemporary and hip tenants. A beautiful juxtaposition.” Arthur’s capturing the flavour of King Street West is the result of endless hours of photo-journalism, or what he terms ‘street photography’, in where you never know what you’re going to get on any particular assignment. Almost like a visual lottery day after day and night after night. “Some nights I return home with over 100 photos, some nights none,” he says. “But that’s the thrill of it. There is a completely unscripted melody to street photography that I love, and no other area in Toronto can this happen than in this eclectic blend of people and places that is King Street West.” ARTHUR ART&CULTURE BLUE 0006 BROCHURE FINAL.indd 86-87 15/10/12 12:20 PM
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  • ARTAS ART&CULTURE “I’m intrigued by the human face,” says King West artist Charles Bierk. “As it’s always so interesting to me to see what emotions can be read from human expression. That’s what I love to capture.” For this noted and in-demand star of photo-realism paintings, the King West area must be a kaleidoscope of endless opportunity, with its diverse array of personalities, cultures and occupations. “King West ‘foot traffic’ is the best in the city,” says Charles. “A massive population of professional creative types open to just about anything in art, style, food and design, it’s really the amalgamation of many different neighbourhoods living together as one. As a result, the choices of ‘expression’ are almost endless.” And this ‘foot traffic’ is one of the reasons King West is the home of so many art galleries, including Nicholas Metivier on King just west of Spadina, which represents Bierk, and Bierk’s own unnamed studio for about 20 emerging artists tucked away on Niagara Street. “Galleries were one of the first types of creative enterprises to make King West home after the garment years on Spadina,” says Charles. “And it’s what attracted me to the area when I moved from Peterborough to begin studying at OCAD. Its transformation just in the last five years has been massive, and its opportunity unlimited.” While having the famous Canadian painter David Bierk as his father certainly fueled his interest in art, stunning black and white portraits by famed New York painter Chuck Close also influenced. “I love photo-realism and what it can reveal,” says Charles. “I’ll take literally hundred of photos of my subject before I settle upon the most intriguing expression from which I’ll base my painting.” As Bierk’s stunning and striking work is quick to reveal, it’s the ‘expressions’ of King Street West that reflect this ultimate urban environment. BLUE 0006 BROCHURE FINAL.indd 102-103 15/10/12 12:23 PM
  • For sports fans, King Street West is nirvana as perhaps the only single neighbourhood in North America affording its residents walking distance to FIVE major professional sport franchises. Big league teams and big league stars surround King West in an unprecedented collection of venues and teams. Canada’s most popular sports franchise, the Toronto Maple Leafs, play nearby at Air Canada Centre, also where the NBA’s Toronto Raptors tip off during the winter months. Just south of King West is the Rogers Centre, the world’s first retractable domed stadium and home to two World Series championships brought to Toronto by the Major League Blue Jays. Rogers Centre is also home to one of North America’s oldest pro sports franchises, the Toronto Argonauts of the Canadian Football League. And the stadium also plays host to the National Football League’s Buffalo Bills in an annual home game. The new boys on the block, Toronto FC of Major League soccer, play to packed houses down the road at BMO Field. The excitement always spills out to the street during home games with pre-game dinners and parties, tailgating and the vibe of ‘us versus them’. The only thing missing along King Street West so far is a Stanley Cup Parade, but on the street, as in Toronto, hope springs eternal. GAME BLUE 0006 BROCHURE FINAL.indd 104-105 15/10/12 12:23 PM