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Cmbe crisis and trolls
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Cmbe crisis and trolls

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Presentation given in March 2012 about "Trolling". …

Presentation given in March 2012 about "Trolling".

http://jsteurs.be/cmbeepisode5/

Published in: Business
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Transcript

  • 1. Crisis Management
  • 2. My community is under attack!
  • 3. Trolls in a crisis● Lets not exagerate... ● 1 troll = nuisance ● 5 trolls = problem ● 10 trolls = sign of crisis – Example: hundreds of fun trolls spam Belfius wall with “Befluis” mentions. Crisis or not?● Trolling can cause serious damage: ● Bradley Hampson, Sean Duffy ● Paid troll attacks
  • 4. Definition of a troll● Attack a person, product, brand or community.● Measuring succes by amount of destabilization● Categories: fun vs. anger
  • 5. Anatomy of a troll● Criticize²● Personal attacks, provocations, insults, threats● Endless discussions● Keep coming back● Troll guide
  • 6. Preventing damage● Identifying trouble: ● Trust your core members ● Get to the bottom of complaints ● Consider the influence of the individual ● Create private communication channels – Example: message to page
  • 7. Preventing damage● Improve social control ● Facebook/Twitter Connect ● Support RL meetings ● Support contact between members
  • 8. When damage is caused● Moderation: ignore, ban● If all else fails: ● eCops● Suggestions?

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