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Cmbe crisis and trolls
Cmbe crisis and trolls
Cmbe crisis and trolls
Cmbe crisis and trolls
Cmbe crisis and trolls
Cmbe crisis and trolls
Cmbe crisis and trolls
Cmbe crisis and trolls
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Cmbe crisis and trolls

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Presentation given in March 2012 about "Trolling". …

Presentation given in March 2012 about "Trolling".

http://jsteurs.be/cmbeepisode5/

Published in: Business
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Transcript

  • 1. Crisis Management
  • 2. My community is under attack!
  • 3. Trolls in a crisis● Lets not exagerate... ● 1 troll = nuisance ● 5 trolls = problem ● 10 trolls = sign of crisis – Example: hundreds of fun trolls spam Belfius wall with “Befluis” mentions. Crisis or not?● Trolling can cause serious damage: ● Bradley Hampson, Sean Duffy ● Paid troll attacks
  • 4. Definition of a troll● Attack a person, product, brand or community.● Measuring succes by amount of destabilization● Categories: fun vs. anger
  • 5. Anatomy of a troll● Criticize²● Personal attacks, provocations, insults, threats● Endless discussions● Keep coming back● Troll guide
  • 6. Preventing damage● Identifying trouble: ● Trust your core members ● Get to the bottom of complaints ● Consider the influence of the individual ● Create private communication channels – Example: message to page
  • 7. Preventing damage● Improve social control ● Facebook/Twitter Connect ● Support RL meetings ● Support contact between members
  • 8. When damage is caused● Moderation: ignore, ban● If all else fails: ● eCops● Suggestions?

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