FatWire: A Strong Global Business2Leading Enterprise Web Content Management vendor: Recognised by Gartner, Forrester, Butler, CMSWatchLeading CMS vendor for content personalisation & targeted content. Coined the term Web Experience ManagementOver 13 years experienceFocused on the Web‘Best of breed’ applicationsWorldwide Sales Offices: US, Spain, UK, France, Germany, Austria, Japan, Singapore, AustraliaSupport Centers: New York, Amsterdam, Madrid, Singapore, Tokyo, MelbourneEngineering Teams: New York, Kiev and Vienna

Our Credibility and Differentiators“Personalization - kudos to: FatWire” – 1st “Scaling & Performance - kudos to: FatWire” - 1st“Site Analytics - honorable mention: FatWire”- 2ndFatWire Leads In WCM For External Sites With Personalization Capabilities’ The Forrester Wave™ Vendor SummaryFatWire provides a comprehensive Web Content Management platform, including an impressive content integration frameworkThe company differentiates itself by offering an industrial-strength application for a midrange price. It has also adopted what we consider a winning strategy of building out an application layer to create value-added solutions.3

How the analysts rank us in the WCMS marketplace

WCMS marketplace - >NET vs Java vs Open Source

WCMS marketplaceWCM brought US$ 860 million in worldwide total software revenue in 2008, resulting in one of the fastest-growing areas of ECM with a share of more than 25% of the ECM software market, says Gartner.Key Trends for WCMAs far as the main trends for WCM 2009, the Gartner report highlights the following:Better product usability for non-techiesPersonalized, contextualized and targeted content delivery(source cmswire.com)

Better product usability for non-techies

Personalized, contextualized and targeted content delivery

WCMS marketplace

Web Experience Management – A Change in Perspective8WEMWeb Experience Management (WEM) is about managing the experience that an organization’s end users, partners and employees have on their site -- providing a forum that facilitates engagement, loyalty, and interaction among constituentsWCMWeb Content Management (WCM) is about using the web to meet the needs of organizations for displaying content online

Overview of the Solutions we can providePush relationship (WEM)Level 4CollaborativeMulti-directional collaborative content generation and consumptionParticipation and communityPeer to peer content exchangeMulti-channel capabilitiesEnterprise controls and oversightPull relationship (WCM)Level 3PersuasiveContent dynamically customized for each user via implicit or explicit meansAnalytics feedback loopMultilingual site mgtOne-way communication on siteLevel 2VersionedEnterprise content manually customized for departmental sitesLarge scale enabledFixed contentOne-way communicationLevel 1StaticStatic web site contentOne-way communication

Multi-directional collaborative content generation and consumption

Participation and community

Peer to peer content exchange

Multi-channel capabilities

Enterprise controls and oversight

Content dynamically customized for each user via implicit or explicit means

Analytics feedback loop

Multilingual site mgt

One-way communication on site

Enterprise content manually customized for departmental sites

Large scale enabled

Fixed content

One-way communication

Static web site content

One-way communication

Web Experience ManagementPost-deployment community participationBloggingTaggingSite analyticsDynamic content retargetingIdea generation and brainstormingConcept developmentCollaboration tools (wikis)Dynamic content deliveryMultilingual deploymentMulti-site managementScalabilityContent authoringRevisions/feedback process Segment customers and target content Rules for dynamic content targeting Website design and construction Versioning and Templates Site management (replication) Deployment rules Workflow Publish → Deploy Transparent process Error prevention

Post-deployment community participation

Blogging

Tagging

Site analytics

Dynamic content retargeting

Idea generation and brainstorming

Concept development

Collaboration tools (wikis)

Dynamic content delivery

Multilingual deployment

Multi-site management

Scalability

Content authoring

Revisions/feedback process

Segment customers and target content

Rules for dynamic content targeting

Website design and construction

Versioning and Templates

Site management (replication)

Deployment rules

Workflow Publish → Deploy

Transparent process

Error prevention

FatWire Solutions to provide WEMWeb ExperienceManagement

FatWire Product Architecture12

Selection of FatWire Customers13