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Content Management in Education

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The changing world of education and how content management can help a university or college leverage the change

The changing world of education and how content management can help a university or college leverage the change

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Content Management in Education Content Management in Education Presentation Transcript

  • Using Content Management to Create a Web Experience
    Focus on Education
    This PowerPoint contains private, confidential, and privileged material for the sole use of the intended recipient. Any review, copying, or distribution of this PowerPoint by others is strictly prohibited.
  • Education is changing!
    Chinese proverb says: Do not confine your children to your own learning, for they were born in another time.
  • Education is changing!
    Interaction is increasingly electronic
  • The evolution of learning methodologies
    Old Learning Model:
    Teacher driven experience with a heavy reliance on HE & FE controlled resources
    Libraries as the primary source of knowledge
    Current Learning Model:
    Student driven ‘On Demand’ experience with a much lower reliance on HE & FE controlled resources
    Students use technology to collaborate, publish and interact with peers, experts and other (multiple) audiences
    Demand for Web based applications that are accessible from outside the school Local or Wide Area Networks
    Email, Chat and IM replacing traditional forms of communications
    Technology has got more sophisticated (PDA’s, Mobile Phones, Laptops, Wireless all merging into single devices) = 24/7 access to information
    …Asynchronous online learning has become the norm.
  • What is Asynchronous Online Learning?
    Asynchronous learning:
    a) is a student-centred teaching method that uses online learning resources to facilitate information sharing outside the constraints of time and place among a network of people.
    b)is based on constructivist theory, a student-centred approach that emphasizes the importance of peer-to-peer interactions.
    c) combines self-study with asynchronous interactions to promote learning, and it can be used to facilitate learning in traditional on-campus education, distance education, and continuing education.
    Asynchronous Learning Network
    … is the combined network of learners and the electronic network in which they communicate.
    (Source: Wikipedia)
  • Asynchronous Tools used by Students & Teachers today?
    Internet
    Intranet
    Extranet
    Wiki
    Blogs
    Forums
    Email
    Skype
    Twitter
    Meebo
    Facebook
    Flickr
    YouTube
    Edshare
    Blackboard
    WebCT
    Moodle
    Google
    Video
    Podcasts
    Slideshare
    Second
    Life
    Elluminate
    Iseeinc
    Latefl
    Talent
    Teachertube
  • Teaching Today & Going Forward in Education
    The process of ‘teaching’ and ‘learning’ has changed
    Instant gratification required by students
    Differentiated instruction expected through asynchronous tools
    Home / Classroom virtual libraries that are media and info rich are the minimum expectation of the modern student
    What does this mean for Higher & Further Education Establishments?
    Students collaborating in new ways outside of the control of the classroom
    Teachers control much less of what is digested for the time being
    Instant feedback and correction of work conducted is an expected norm
    Ongoing online assessment required
    Exploration, Interactive and Inquiry based learning are the norm
    Learning takes place in real world contexts
    The classroom is a much smaller part of asynchronous learning alternatives
    HE & FE must respond to the ways in which students wish to learn
  • Cost & Usage of IT in Education – What has Changed?
    Based on a USA study of costs in 1997-98 compared to 2002-03:
    The average cost of hardware per student dropped by 30%
    The cost of Instructional software increased by 50%
    The cost of internet services trebled!
    The cost of professional development stayed roughly the same
    What happened to increase the costs?
    HE and FE establishments with internet increased from 65% to 99%
    Faculties with Internet increased from 40% to 91%
    HE and FE establishments with web sites increased from 47% to 79%
    Faculties with web sites increased from 0% to 15%
    Internet use by teachers increased from 65% to 96%
    No of students with internet connected computers gone from 20:1 to 6:1
    What would be the statistic in 2009 of each of these components?
  • CMS in Today's Asynchronous Education Process?
    Internet – external content – attract the students, showcases the institution
    Intranet – internal content – retains & provides resources for students & staff
    Extranet – internal & external content – students & staff, affiliates, partners
    Web 2.0 (Blogs, Wikis, Forums etc) – internal & external content
    Exported Content for external 3rd party consumption (e.g. YouTube, Flickr)
  • The Higher & Further Education Internet Experience
    Internet Experience:
    ‘One window’ for rich external
    facing content
    Goal is to attract new students
    It showcases the HE or FE institution
    Types of Content Typically Displayed:
    Brochure content
    Blogs / Forums / Wikis
    Student centric information
    Multi-lingual
    3rd party embedded content
    Rich media and multi application browsing
    Content Management Tools Often Used:
    Web Content Management / Portals / Web 2.0 tools / Web services / RSS
  • The Higher & Further Education Intranet Experience
    Intranet Experience:
    ‘One window’ for internal facing content
    Goal is to retain students and staff
    Provides a focus for HE and FE managed info
    Types of Content Typically Displayed:
    Staff and Student centric content
    Blogs / Forums / Wikis / News
    Multi-lingual & focused ‘Vertical’ content
    Embedded content from 3rd party sources
    Rich media and multi application browsing
    Learning management applications content
    Document and Asset centric content
    Content Management Tools Often Used:
    Web Content Management / Document Management / Collaboration tools / Portals / Web 2.0 tools / Web services / RSS / Learning Mgt Systems
  • The Higher & Further Education Extranet Experience
    Extranet Experience:
    Internal & external facing content
    Goal is information resource to differentiated users including affiliates
    and partner organisations
    Provides a focus for HE and FE managed info
    Types of Content Typically Displayed:
    Content personalised to viewer
    Blogs / Forums / Wikis / News
    Multi-lingual & ‘Vertical’ content
    Embedded content from 3rd party sources
    Rich media and multi application browsing
    Content Management Tools Often Used:
    Web Content Management / Personalisation / Document Management / Portals / Web 2.0 tools / Web services / RSS / Learning Mgt Systems
  • The Higher & Further Education Web 2.0 Experience
    Web 2.0 Experience:
    Internal & external asynchronous content
    Goal is use social computing to indirectly reach audiences via un-moderated experiences
    Types of Content Typically Displayed:
    Blogs / Forums / Wikis / News
    Multi-lingual & ‘Vertical’ content
    Content personalised to viewer
    Embedded content from 3rd party sources
    Exported content from own managed sources
    Rich media and multi application browsing
    Content Management Tools Often Used:
    Web Content Management / Personalisation / Web 2.0 tools / Web services / RSS / XML / Learning Mgt Systems
  • Higher & Further Education VLE Content Experience
    VLE Experience:
    Asynchronous content from any learning management system as service within service.
    Ability to connect to your chosen VLE provider
    Types of Content Typically Displayed:
    Blackboard
    Moodle
    Content Management Tools Often Used:
    Web Content Management / Personalisation / Web services / / Learning Mgt Systems
  • Higher & Further Education Exported Content Experience
    Exported Content Experience:
    Asynchronous content for anyone who wants it
    Uses exported content to indirectly reach audiences via un-moderated experiences
    Types of Content Typically Displayed:
    Blogs / Forums / Wikis / News / YouTube / Slideshare / TeacherTube / Facebook
    Scatter gunned generic content to reach multi audience anytime, anywhere, any format
    Targeted content for niche audiences
    Exported content from own managed sources
    Rich media – sound / movie / flash
    Multi application ready – RSS / XML / PDA
    Content Management Tools Often Used:
    Web Content Management / Personalisation / Document Management / Portals / Web 2.0 tools / Web services / RSS / Learning Mgt Systems
  • Content Management in Education
    Content Management tools used for asynchronous learning processes either give a competitive advantage OR remove a competitive disadvantage.
    Those HE and FE establishments that are not using content management tools to provide an up to date asynchronous learning experience will be ‘judged’ by the online student community.
    Those HE and FE establishments that embrace content management tools to enable an asynchronous learning process will also be ‘judged’ by the online student community.
    Universities and Colleges will be only be able to control the view held, by pre-empting the needs and providing the required learning environments.
  • Content Management Challenges Facing Education
    Some of the obstacles facing education to achieve an advantage:
    Fragmented internal control over IT and Marketing resources
    Incoherent strategy for dealing with the transition of learning methods
    Ivory towers of opinion on how learning experience should be managed
    Little or no understanding of the transition that has taken place and how to use it to advantage
    Limited resources available to manage and execute strategy
    Resistance to change established offline processes to online experiences
  • The Future?
    Some of the possible developments over the next few years:
    Consolidation of various learning tools
    Emergence of Learning Portals or Hubs
    More use of personalisation to target educational content
    New ‘fads’ and learning tools emerge that need to be integrated
    Online becomes more dominant as primary education resource
    Mashup & Search technology advances to provide instant ‘all content on xyz’