Using Content Management to Create a Web Experience<br />Focus on Education<br />This PowerPoint contains private, confide...
Education is changing!<br />Chinese proverb says: Do not confine your children to your own learning, for they were born in...
Education is changing!<br />Interaction is increasingly electronic<br />
The evolution of learning methodologies<br />Old Learning Model:<br />Teacher driven experience with a heavy reliance on H...
What is Asynchronous Online Learning?<br />Asynchronous learning:<br />a) is a student-centred teaching method that uses o...
Asynchronous Tools used by Students & Teachers today?<br />Internet<br />Intranet<br />Extranet<br />Wiki<br />Blogs<br />...
Teaching Today & Going Forward in Education<br />The process of ‘teaching’ and ‘learning’ has changed<br />Instant gratifi...
Cost & Usage of IT in Education – What has Changed?<br />Based on a USA study of costs in 1997-98 compared to 2002-03:<br ...
CMS in Today's Asynchronous Education Process?<br />Internet – external content – attract the students, showcases the inst...
The Higher & Further Education Internet Experience<br />Internet Experience:<br />‘One window’ for rich external <br />	fa...
The Higher & Further Education Intranet Experience<br />Intranet Experience:<br />‘One window’ for internal facing content...
The Higher & Further Education Extranet Experience<br />Extranet Experience:<br />Internal & external facing content<br />...
The Higher & Further Education Web 2.0 Experience<br />Web 2.0 Experience:<br />Internal & external asynchronous content <...
Higher & Further Education VLE Content Experience<br />VLE Experience:<br />Asynchronous  content from any learning manage...
Higher & Further Education Exported Content Experience<br />Exported Content Experience:<br />Asynchronous content for any...
Content Management in Education<br />Content Management tools used for asynchronous learning processes either give a compe...
Content Management Challenges Facing Education<br />Some of the obstacles facing education to achieve an advantage:<br />F...
The Future?<br />Some of the possible developments over the next few years:<br />Consolidation of various learning tools<b...
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Content Management in Education

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The changing world of education and how content management can help a university or college leverage the change

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Content Management in Education

  1. 1. Using Content Management to Create a Web Experience<br />Focus on Education<br />This PowerPoint contains private, confidential, and privileged material for the sole use of the intended recipient. Any review, copying, or distribution of this PowerPoint by others is strictly prohibited.<br />
  2. 2. Education is changing!<br />Chinese proverb says: Do not confine your children to your own learning, for they were born in another time. <br />
  3. 3. Education is changing!<br />Interaction is increasingly electronic<br />
  4. 4. The evolution of learning methodologies<br />Old Learning Model:<br />Teacher driven experience with a heavy reliance on HE & FE controlled resources<br />Libraries as the primary source of knowledge<br />Current Learning Model:<br />Student driven ‘On Demand’ experience with a much lower reliance on HE & FE controlled resources<br />Students use technology to collaborate, publish and interact with peers, experts and other (multiple) audiences<br />Demand for Web based applications that are accessible from outside the school Local or Wide Area Networks<br />Email, Chat and IM replacing traditional forms of communications<br />Technology has got more sophisticated (PDA’s, Mobile Phones, Laptops, Wireless all merging into single devices) = 24/7 access to information<br />…Asynchronous online learning has become the norm.<br />
  5. 5. What is Asynchronous Online Learning?<br />Asynchronous learning:<br />a) is a student-centred teaching method that uses online learning resources to facilitate information sharing outside the constraints of time and place among a network of people. <br />b)is based on constructivist theory, a student-centred approach that emphasizes the importance of peer-to-peer interactions. <br />c) combines self-study with asynchronous interactions to promote learning, and it can be used to facilitate learning in traditional on-campus education, distance education, and continuing education. <br />Asynchronous Learning Network<br />… is the combined network of learners and the electronic network in which they communicate.<br />(Source: Wikipedia)<br />
  6. 6. Asynchronous Tools used by Students & Teachers today?<br />Internet<br />Intranet<br />Extranet<br />Wiki<br />Blogs<br />Forums<br />Email<br />Skype<br />Twitter<br />Meebo<br />Facebook<br />Flickr<br />YouTube<br />Edshare<br />Blackboard<br />WebCT<br />Moodle<br />Google<br />Video<br />Podcasts<br />Slideshare<br />Second<br />Life<br />Elluminate<br />Iseeinc<br />Latefl<br />Talent<br />Teachertube<br />
  7. 7. Teaching Today & Going Forward in Education<br />The process of ‘teaching’ and ‘learning’ has changed<br />Instant gratification required by students<br />Differentiated instruction expected through asynchronous tools<br />Home / Classroom virtual libraries that are media and info rich are the minimum expectation of the modern student<br />What does this mean for Higher & Further Education Establishments?<br />Students collaborating in new ways outside of the control of the classroom<br />Teachers control much less of what is digested for the time being<br />Instant feedback and correction of work conducted is an expected norm<br />Ongoing online assessment required<br />Exploration, Interactive and Inquiry based learning are the norm<br />Learning takes place in real world contexts<br />The classroom is a much smaller part of asynchronous learning alternatives<br />HE & FE must respond to the ways in which students wish to learn<br />
  8. 8. Cost & Usage of IT in Education – What has Changed?<br />Based on a USA study of costs in 1997-98 compared to 2002-03:<br />The average cost of hardware per student dropped by 30%<br />The cost of Instructional software increased by 50%<br />The cost of internet services trebled!<br />The cost of professional development stayed roughly the same<br />What happened to increase the costs?<br />HE and FE establishments with internet increased from 65% to 99%<br />Faculties with Internet increased from 40% to 91%<br />HE and FE establishments with web sites increased from 47% to 79%<br />Faculties with web sites increased from 0% to 15%<br />Internet use by teachers increased from 65% to 96%<br />No of students with internet connected computers gone from 20:1 to 6:1<br />What would be the statistic in 2009 of each of these components?<br />
  9. 9. CMS in Today's Asynchronous Education Process?<br />Internet – external content – attract the students, showcases the institution<br />Intranet – internal content – retains & provides resources for students & staff<br />Extranet – internal & external content – students & staff, affiliates, partners<br />Web 2.0 (Blogs, Wikis, Forums etc) – internal & external content<br />Exported Content for external 3rd party consumption (e.g. YouTube, Flickr)<br />
  10. 10. The Higher & Further Education Internet Experience<br />Internet Experience:<br />‘One window’ for rich external <br /> facing content<br />Goal is to attract new students<br />It showcases the HE or FE institution<br />Types of Content Typically Displayed:<br />Brochure content<br />Blogs / Forums / Wikis<br />Student centric information<br />Multi-lingual<br />3rd party embedded content<br />Rich media and multi application browsing<br />Content Management Tools Often Used:<br />Web Content Management / Portals / Web 2.0 tools / Web services / RSS<br />
  11. 11. The Higher & Further Education Intranet Experience<br />Intranet Experience:<br />‘One window’ for internal facing content<br />Goal is to retain students and staff<br />Provides a focus for HE and FE managed info<br />Types of Content Typically Displayed:<br />Staff and Student centric content<br />Blogs / Forums / Wikis / News<br />Multi-lingual & focused ‘Vertical’ content<br />Embedded content from 3rd party sources<br />Rich media and multi application browsing<br />Learning management applications content<br />Document and Asset centric content<br />Content Management Tools Often Used:<br />Web Content Management / Document Management / Collaboration tools / Portals / Web 2.0 tools / Web services / RSS / Learning Mgt Systems<br />
  12. 12. The Higher & Further Education Extranet Experience<br />Extranet Experience:<br />Internal & external facing content<br />Goal is information resource to differentiated users including affiliates <br /> and partner organisations<br />Provides a focus for HE and FE managed info<br />Types of Content Typically Displayed:<br />Content personalised to viewer<br />Blogs / Forums / Wikis / News<br />Multi-lingual & ‘Vertical’ content<br />Embedded content from 3rd party sources<br />Rich media and multi application browsing<br />Content Management Tools Often Used:<br />Web Content Management / Personalisation / Document Management / Portals / Web 2.0 tools / Web services / RSS / Learning Mgt Systems<br />
  13. 13. The Higher & Further Education Web 2.0 Experience<br />Web 2.0 Experience:<br />Internal & external asynchronous content <br />Goal is use social computing to indirectly reach audiences via un-moderated experiences<br />Types of Content Typically Displayed:<br />Blogs / Forums / Wikis / News<br />Multi-lingual & ‘Vertical’ content<br />Content personalised to viewer<br />Embedded content from 3rd party sources<br />Exported content from own managed sources<br />Rich media and multi application browsing<br />Content Management Tools Often Used:<br />Web Content Management / Personalisation / Web 2.0 tools / Web services / RSS / XML / Learning Mgt Systems<br />
  14. 14. Higher & Further Education VLE Content Experience<br />VLE Experience:<br />Asynchronous content from any learning management system as service within service.<br />Ability to connect to your chosen VLE provider<br />Types of Content Typically Displayed:<br />Blackboard<br />Moodle<br />Content Management Tools Often Used:<br />Web Content Management / Personalisation / Web services / / Learning Mgt Systems<br />
  15. 15. Higher & Further Education Exported Content Experience<br />Exported Content Experience:<br />Asynchronous content for anyone who wants it<br />Uses exported content to indirectly reach audiences via un-moderated experiences<br />Types of Content Typically Displayed:<br />Blogs / Forums / Wikis / News / YouTube / Slideshare / TeacherTube / Facebook<br />Scatter gunned generic content to reach multi audience anytime, anywhere, any format<br />Targeted content for niche audiences<br />Exported content from own managed sources<br />Rich media – sound / movie / flash<br />Multi application ready – RSS / XML / PDA<br />Content Management Tools Often Used:<br />Web Content Management / Personalisation / Document Management / Portals / Web 2.0 tools / Web services / RSS / Learning Mgt Systems<br />
  16. 16. Content Management in Education<br />Content Management tools used for asynchronous learning processes either give a competitive advantage OR remove a competitive disadvantage.<br />Those HE and FE establishments that are not using content management tools to provide an up to date asynchronous learning experience will be ‘judged’ by the online student community.<br />Those HE and FE establishments that embrace content management tools to enable an asynchronous learning process will also be ‘judged’ by the online student community.<br />Universities and Colleges will be only be able to control the view held, by pre-empting the needs and providing the required learning environments.<br />
  17. 17. Content Management Challenges Facing Education<br />Some of the obstacles facing education to achieve an advantage:<br />Fragmented internal control over IT and Marketing resources<br />Incoherent strategy for dealing with the transition of learning methods<br />Ivory towers of opinion on how learning experience should be managed<br />Little or no understanding of the transition that has taken place and how to use it to advantage<br />Limited resources available to manage and execute strategy<br />Resistance to change established offline processes to online experiences<br />
  18. 18. The Future?<br />Some of the possible developments over the next few years:<br />Consolidation of various learning tools<br />Emergence of Learning Portals or Hubs<br />More use of personalisation to target educational content<br />New ‘fads’ and learning tools emerge that need to be integrated<br />Online becomes more dominant as primary education resource<br />Mashup & Search technology advances to provide instant ‘all content on xyz’<br />…<br />

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