5 Views on Social Commerce

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Short presentation on social shopping from a CPG perspective.

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5 Views on Social Commerce

  1. 1. Five Views Of Social Commerce:<br />Aggregating & Distributing Consumer Advocacy<br />
  2. 2.
  3. 3. Brand connectivity with consumers is no longer a possibility – but a necessity – because she will be heard.<br />What My Non-Geek Marketers Think…<br />…provides individuals an opportunity to connect with a much broader group of like-minded people, allowing savvy marketers to influence trend development in their favor.<br />Shopping based on what others think you should buy.<br />Allows consumers to be “in the know” and ahead of the curve on coupons and promotions.<br />Puts our smaller brands on equal footing with our larger ones.<br />The ultimate Brand Ego Boost…a reminder that people love our products.<br />
  4. 4. +<br />Shopping(product)<br />Social(conversation)<br />
  5. 5.
  6. 6. User Generated Goodwill<br />Consumers helping others they don’t know – not because brands want them to – but because they decide to contribute.<br />What This Internet Geek Marketer Thinks…<br />
  7. 7. Consumers Helping Others…<br />Find The Right ProductFind A Better Version Buy It EasierBuy It Cheaper<br />
  8. 8. Measure Sentimentbrand influences consumer<br />LocateGoodwillconsumer influences consumer<br />amplified by brand<br />
  9. 9. CPG’s Holy Social Grail <br />
  10. 10. Brand’s Role = Aggregate & Distribute Goodwill<br />
  11. 11. Internet Buzzwords of the FutureTODAY!<br />
  12. 12. Social POP<br />(point of purchase networking)<br />
  13. 13. SKU of Mouth<br />(viral UPC)<br />
  14. 14. Crowdcarts<br />(crowdsourcing+ commerce)<br />
  15. 15. Augmented Multiplayer <br />Casual Couponing<br />(Groupon meets FourSquare meets Bejeweled)<br />
  16. 16. Pintsourcing<br />(small groups of smart people + beer = great ideas)<br />

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