Your SlideShare is downloading. ×
0
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
5 Views on Social Commerce
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

5 Views on Social Commerce

489

Published on

Short presentation on social shopping from a CPG perspective.

Short presentation on social shopping from a CPG perspective.

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
489
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Five Views Of Social Commerce:<br />Aggregating &amp; Distributing Consumer Advocacy<br />
  • 2.
  • 3. Brand connectivity with consumers is no longer a possibility – but a necessity – because she will be heard.<br />What My Non-Geek Marketers Think…<br />…provides individuals an opportunity to connect with a much broader group of like-minded people, allowing savvy marketers to influence trend development in their favor.<br />Shopping based on what others think you should buy.<br />Allows consumers to be “in the know” and ahead of the curve on coupons and promotions.<br />Puts our smaller brands on equal footing with our larger ones.<br />The ultimate Brand Ego Boost…a reminder that people love our products.<br />
  • 4. +<br />Shopping(product)<br />Social(conversation)<br />
  • 5.
  • 6. User Generated Goodwill<br />Consumers helping others they don’t know – not because brands want them to – but because they decide to contribute.<br />What This Internet Geek Marketer Thinks…<br />
  • 7. Consumers Helping Others…<br />Find The Right ProductFind A Better Version Buy It EasierBuy It Cheaper<br />
  • 8. Measure Sentimentbrand influences consumer<br />LocateGoodwillconsumer influences consumer<br />amplified by brand<br />
  • 9. CPG’s Holy Social Grail <br />
  • 10. Brand’s Role = Aggregate &amp; Distribute Goodwill<br />
  • 11. Internet Buzzwords of the FutureTODAY!<br />
  • 12. Social POP<br />(point of purchase networking)<br />
  • 13. SKU of Mouth<br />(viral UPC)<br />
  • 14. Crowdcarts<br />(crowdsourcing+ commerce)<br />
  • 15. Augmented Multiplayer <br />Casual Couponing<br />(Groupon meets FourSquare meets Bejeweled)<br />
  • 16. Pintsourcing<br />(small groups of smart people + beer = great ideas)<br />

×