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Core Issues:

Positioning: - How different and therefore better than the competition Verbal Branding: - Convey and maintain brand positioning in conversations

Conversational Dynamics: - Memory:

Conversational Dynamics: - Memory: “ No matter what you do, people will only remember a couple things – PERIOD!”

Conversational Dynamics: - Curiosity:

Conversational Dynamics: - Curiosity: “ Creating curiosity through positioning is the first, best step to selling more.”

Conversational Dynamics: - Context:

Conversational Dynamics: - Context: “ Like Gentle Dental, context increases the value of commonly offered products or services.”

Managing Interactions

Managing Interactions - At the next Networking event: “ Tell people your Differentiation - one or two concepts ONLY – in five seconds or less, and then don’t say another word.” The leading edge of Verbal Branding!

Managing Interactions

- At the next Networking event:

“ Tell people your Differentiation - one or two concepts ONLY – in five seconds or less, and then don’t say another word.”

The leading edge of Verbal Branding!

Your name? - No one cares yet !! Company category? - No one cares yet !!

All Details

All Details Concept I Concept II

All Details 5 Seconds Concept I Concept II

All Details 5 Seconds Concept I Concept II No More Elevator Pitch !

All Details Answer Curiosity 5 Seconds Concept II Concept I

All Details Answer Curiosity 5 Seconds 3 Minutes Concept II Concept I

All Details Answer Curiosity Conduct Meeting 5 Seconds 3 Minutes Concept II Concept I

All Details Answer Curiosity 5 Seconds 3 Minutes 2 Hours Concept II Concept I Conduct Meeting

All Details Answer Curiosity  2 Hours 3 Minutes 5 Seconds Concept II Concept I Conduct Meeting

All Details Answer Curiosity  Higher Product Value 2 Hours 3 Minutes 5 Seconds Concept II Concept I Conduct Meeting

More and More Details The Test :

More and More Details Context The Test :

Build Case More and More Details Context Validate The Test :

Builds Case More and More Details Context Validate

Builds Case More and More Details Context Validate 95% Rule

Builds Case More and More Details Context Validate “ Of Course”

“ What are they talking about – 95% Rule and “Of Course”? - I guess you’ll just have to ask!!

Internal Impact: - Understanding / Uniformity / Cultural Confidence External Impact: - More Sales / Brand Density

“ This is an incomplete picture, we know. However, we’re offering more sales and improved cultural confidence. Sound interesting? - Please ask about FREE VERBAL BRANDING WORKSHOPS for local organizations.