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Multi-Platform Services Guide
October 2013
Introduction
Efficiently building and managing a successful social
strategy is our partners biggest challenge…
…Ybrant Soc...
Topics
1. Social
2. Display
3. Video
4. Mobile
5. Partnership Model
6. Locations
Social
All Ads Types, All Placements
News Feed
(Desktop)
RHS* Homepage
(Premium)
News Feed
(Mobile)
RHS* facebook
(Marketplace)
*...
User searches for a product or brand
FBX (facebook Exchange)
Uses a search
engine
Visits a
website
Visits
facebook
User do...
Key Features
 Full integration to Artemis
 Location: Country, city, state (Zip code in US)
 Language
 Age
 Gender
 I...
Pacing Tool:
 Guarantees stable daily delivery,
prevents under-delivery
Key Features
Budget Deactivation:
 Stops a campa...
Campaign Management and Creative Service
 Campaign upload and management
 Highly trained & dedicated Campaign Management...
Display
Trusted RTB Media Partner Worldwide
Worldwide media
buy operations
Focus on
performing media
Transparent
media over RTB
Tr...
Performance Driven Campaign Management
E-Commerce,
telecommunications
Expertise around lead
generation and new traffic
Mos...
Video
Boost Video Performance
Mobile
Media and Campaign Management Service
 Quality Smartphone and tablet traffic (feature phone also)
 Own publishers
 Bran...
Get Smarter
Targeting
 Device type
 Operating system
 Connection type (3G, WIFI)
 Demographics
 Creative ID
 Day par...
Partnership Model
Ybrant Responsibilities
 Create social strategy, based on clients goals & needs
 Efficiently manage all campaigns
 Prov...
Available Commercial Models
Campaign-on-campaign basis
Management fee
Flexibility
Locations
 India
 Israel
 Ukraine
 Germany
 Uruguay
 Argentina
 Mexico
Global presence, local expertise
Choose your location
...
Thank You
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Ybrant client multi platform services guide october 2013

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Transcript of "Ybrant client multi platform services guide october 2013"

  1. 1. Multi-Platform Services Guide October 2013
  2. 2. Introduction Efficiently building and managing a successful social strategy is our partners biggest challenge… …Ybrant Social provides the complete guidance and services that lead to success.
  3. 3. Topics 1. Social 2. Display 3. Video 4. Mobile 5. Partnership Model 6. Locations
  4. 4. Social
  5. 5. All Ads Types, All Placements News Feed (Desktop) RHS* Homepage (Premium) News Feed (Mobile) RHS* facebook (Marketplace) *RHS = Right Hand Side
  6. 6. User searches for a product or brand FBX (facebook Exchange) Uses a search engine Visits a website Visits facebook User does not finish the acquisition process User finishes the acquisition process User is re-targeted on facebook, and sent to an external page or a fan page User can be included or excluded from the ads User clicks clients website
  7. 7. Key Features  Full integration to Artemis  Location: Country, city, state (Zip code in US)  Language  Age  Gender  Interested in (sexual preference)  Relationship status  User events (target user on his birthday)  Education status  Likes & interests (KWs)  Broad category  Workplace  Connections & negative connections (when we are admin on a page/app – we can target to users who have liked/not the page/app)  Mobile device  Mobile operating system  Placement (mobile/desktop/news feed only/all FB)  Day-part: Days and hours of the day  Pacing tool (deliver budget equally)  Auto-multiplying tool (creation of mixed ads)
  8. 8. Pacing Tool:  Guarantees stable daily delivery, prevents under-delivery Key Features Budget Deactivation:  Stops a campaign to prevent over-delivery Day Part Targeting:  Runs campaigns only on specific hour and day of the week oCPM:  Optimizes campaigns for likes, reach, clicks and social impressions
  9. 9. Campaign Management and Creative Service  Campaign upload and management  Highly trained & dedicated Campaign Management team  Creative Factory support  Deep optimization & tracking  Facebook strategy guidance & support  Tailor-made SLA  6 days a week of global service Let Us Guide You Training and Guidance  Facebook strategy  Sales pitch  Updates and new features  Measurements  Join roadshows  Success stories
  10. 10. Display
  11. 11. Trusted RTB Media Partner Worldwide Worldwide media buy operations Focus on performing media Transparent media over RTB Transparent, Quality and Safe media offering Carefully segmented and categorized Recruiting media that performs for our brand and direct response account managers Local media operations in APAC, LATAM and Europe Hand-picked publishers managed by our global experts
  12. 12. Performance Driven Campaign Management E-Commerce, telecommunications Expertise around lead generation and new traffic Mostly young audience, 15- 35 years old Unique capabilities around keyword and contextual targeting Vast experience with e- Commerce and telecommunications campaigns Focus on performing media Transparent media over RTB
  13. 13. Video
  14. 14. Boost Video Performance
  15. 15. Mobile
  16. 16. Media and Campaign Management Service  Quality Smartphone and tablet traffic (feature phone also)  Own publishers  Brand Safety  Site-list on-demand  Multiple media channels  Landing page, production, optimization and hosting  Unique performance technology  Post-click performance technology  Dedicated campaign managers  Clear and easy to use reporting system Its Time to Go Mobile
  17. 17. Get Smarter Targeting  Device type  Operating system  Connection type (3G, WIFI)  Demographics  Creative ID  Day part targeting  Conversion timestamp  Geo Data  Content
  18. 18. Partnership Model
  19. 19. Ybrant Responsibilities  Create social strategy, based on clients goals & needs  Efficiently manage all campaigns  Provide creative support  Guide and train partner sales team  Join sales roadshows  Establish facebook “university” sessions for clients  Establish a tailor made SLA  100% media cost transparency Clear Responsibilities Partner Responsibilities  Own clients relationships  Understand and inform clients goals (ROI metrics)  Understand and inform clients product  Understand and inform clients conversion funnel  Pitch facebook ads to clients  Organize joint roadshows  Lead sales process
  20. 20. Available Commercial Models Campaign-on-campaign basis Management fee Flexibility
  21. 21. Locations
  22. 22.  India  Israel  Ukraine  Germany  Uruguay  Argentina  Mexico Global presence, local expertise Choose your location  Australia  Serbia  Chile  UK  Thailand  Colombia
  23. 23. Thank You
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