Ybrant client multi platform services guide october 2013
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Ybrant client multi platform services guide october 2013

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Ybrant client multi platform services guide october 2013 Ybrant client multi platform services guide october 2013 Presentation Transcript

  • RHS* Homepage (Premium) News Feed (Desktop) News Feed (Mobile) RHS* facebook (Marketplace) *RHS = Right Hand Side
  • Uses a search engine Visits a website Visits facebook User searches for a product or brand User does not finish the acquisition process User is re-targeted on facebook, and sent to an external page or a fan page User finishes the acquisition process User can be included or excluded from the ads User clicks clients website
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  • Pacing Tool:  Guarantees stable daily delivery, prevents under-delivery Budget Deactivation:  Stops a campaign to prevent over-delivery Day Part Targeting:  Runs campaigns only on specific hour and day of the week oCPM:  Optimizes campaigns for likes, reach, clicks and social impressions View slide
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  • Transparent media over RTB Transparent, Quality and Safe media offering Carefully segmented and categorized Focus on performing media Recruiting media that performs for our brand and direct response account managers Worldwide media buy operations Local media operations in APAC, LATAM and Europe Hand-picked publishers managed by our global experts
  • Transparent media over RTB Expertise around lead generation and new traffic Mostly young audience, 1535 years old Focus on performing media Unique capabilities around keyword and contextual targeting E-Commerce, telecommunications Vast experience with eCommerce and telecommunications campaigns
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