What is-lean-120922031200-phpapp02
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    What is-lean-120922031200-phpapp02 What is-lean-120922031200-phpapp02 Presentation Transcript

    • (And why should I care?)
    • where lean fits in!
    • business! design! technology!
    • business! design! technology!
    • “Life’s too short to build something nobody wants”! Ash Maurya, Running Lean!
    • “Build remark-able products”! Seth Godin!
    • •! Innovation requires a new approach! •! Reduce unnecessary waste! •! Maximise efforts for:! •! Learning! •! Speed! •! Focus! •! Doing not documenting!
    • Lean startup!
    • Lean UX!
    • “I don’t care how smart you are. " Every design solution you put out there is a hypothesis.”! Jeff Gothelf, Proof NYC!
    • 3 stages of a startup!
    • Problem/ solution fit! 1! 2! 3!
    • Problem/ solution fit! Product/ market fit! 1! 2! 3!
    • Problem/ solution fit! Product/ market fit! Focus: Validated learning! 1! 2!
    • Problem/ solution fit! Product/ market fit! Focus: Validated learning! Experiments: Pivots! 1! 2! 3!
    • Problem/ solution fit! Product/ market fit! Scale! Focus: Validated learning! Experiments: Pivots! 1! 2! 3!
    • Problem/ solution fit! Product/ market fit! Scale! Focus: Validated learning! Experiments: Pivots! Focus: Growth! 1! 2! 3!
    • Problem/ solution fit! Product/ market fit! Scale! Focus: Validated learning! Experiments: Pivots! Focus: Growth! Experiments: " Optimisations! 1! 2! 3!
    • problem-! solution fit! 1!
    • “Customers don’t care about your solution. They care about their problems.”! Dave McClure, 500 Startups!
    • •!Find a problem or social need worth solving! •!Define your early adopters! •!Engage customers throughout! •!Continually test through iterations!
    • •! Have a clear vision ! •! Be flexible about how you get there! •! Craft a killer value proposition! •! Focus, focus, focus!!
    • "Almost every client I’ve ever worked for who is seeking greater market share has had no clear value proposition.”! Leisa Reichelt!
    • Startup prioritizer! What’s most important for your startup? Context is key.! There’s a finite amount of resource available!
    • product-! market fit! 2!
    • Have I built something people want?! •! “Fake it, before you bake it”! •! Test & learn:! –! Create a prototype! –! Landing pages! –! Pricing/monetisation! •! Start with the core features (MVP)! •! Experiment, the web is your lab! •! What will you measure?!
    • “You don’t need code to test a software product”! Ash Maurya!
    • scale! 3!
    • You’ve launched, now what?! •! Don’t be a feature pusher! •! 80% optimising, 20% new features! •! Keep iterating! •! Time to get investment/advisors/ mentors! •! Ongoing resources & costs! •! Customer service/experience!
    • “It’s not iterative if you only do it once.”! Stuart Eccles, Made by Many!
    • What is the one metric that matters?!
    • “Vanity metrics make you feel good but don’t offer clear guidance on what to do.”! Eric Ries, The Lean Startup!
    • in summary!
    • 1.!Learn often, fail fast and get out of the building!! 2.!Fake it before you make it.! 3.!Start small then scale up.! 4.!Keep iterating.! 5.!Don’t lose sight of the vision. ! 6.!MVP: minimum awesome not awful. ! 7.! The web is your lab, keep testing and measuring.!
    • Laurence McCahill! Co-founder, Spook Studio! spookstudio.com! THANKS