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Transcript

  • 1. (And why should I care?)
  • 2. where lean fits in!
  • 3. business! design! technology!
  • 4. business! design! technology!
  • 5. “Life’s too short to build something nobody wants”! Ash Maurya, Running Lean!
  • 6. “Build remark-able products”! Seth Godin!
  • 7. •! Innovation requires a new approach! •! Reduce unnecessary waste! •! Maximise efforts for:! •! Learning! •! Speed! •! Focus! •! Doing not documenting!
  • 8. Lean startup!
  • 9. Lean UX!
  • 10. “I don’t care how smart you are. " Every design solution you put out there is a hypothesis.”! Jeff Gothelf, Proof NYC!
  • 11. 3 stages of a startup!
  • 12. Problem/ solution fit! 1! 2! 3!
  • 13. Problem/ solution fit! Product/ market fit! 1! 2! 3!
  • 14. Problem/ solution fit! Product/ market fit! Focus: Validated learning! 1! 2!
  • 15. Problem/ solution fit! Product/ market fit! Focus: Validated learning! Experiments: Pivots! 1! 2! 3!
  • 16. Problem/ solution fit! Product/ market fit! Scale! Focus: Validated learning! Experiments: Pivots! 1! 2! 3!
  • 17. Problem/ solution fit! Product/ market fit! Scale! Focus: Validated learning! Experiments: Pivots! Focus: Growth! 1! 2! 3!
  • 18. Problem/ solution fit! Product/ market fit! Scale! Focus: Validated learning! Experiments: Pivots! Focus: Growth! Experiments: " Optimisations! 1! 2! 3!
  • 19. problem-! solution fit! 1!
  • 20. “Customers don’t care about your solution. They care about their problems.”! Dave McClure, 500 Startups!
  • 21. •!Find a problem or social need worth solving! •!Define your early adopters! •!Engage customers throughout! •!Continually test through iterations!
  • 22. •! Have a clear vision ! •! Be flexible about how you get there! •! Craft a killer value proposition! •! Focus, focus, focus!!
  • 23. "Almost every client I’ve ever worked for who is seeking greater market share has had no clear value proposition.”! Leisa Reichelt!
  • 24. Startup prioritizer! What’s most important for your startup? Context is key.! There’s a finite amount of resource available!
  • 25. product-! market fit! 2!
  • 26. Have I built something people want?! •! “Fake it, before you bake it”! •! Test & learn:! –! Create a prototype! –! Landing pages! –! Pricing/monetisation! •! Start with the core features (MVP)! •! Experiment, the web is your lab! •! What will you measure?!
  • 27. “You don’t need code to test a software product”! Ash Maurya!
  • 28. scale! 3!
  • 29. You’ve launched, now what?! •! Don’t be a feature pusher! •! 80% optimising, 20% new features! •! Keep iterating! •! Time to get investment/advisors/ mentors! •! Ongoing resources & costs! •! Customer service/experience!
  • 30. “It’s not iterative if you only do it once.”! Stuart Eccles, Made by Many!
  • 31. What is the one metric that matters?!
  • 32. “Vanity metrics make you feel good but don’t offer clear guidance on what to do.”! Eric Ries, The Lean Startup!
  • 33. in summary!
  • 34. 1.!Learn often, fail fast and get out of the building!! 2.!Fake it before you make it.! 3.!Start small then scale up.! 4.!Keep iterating.! 5.!Don’t lose sight of the vision. ! 6.!MVP: minimum awesome not awful. ! 7.! The web is your lab, keep testing and measuring.!
  • 35. Laurence McCahill! Co-founder, Spook Studio! spookstudio.com! THANKS