“Customers don’t care about your solution.
They care about their problems.”!
Dave McClure, 500 Startups!
•!Find a problem or social need
•!Deﬁne your early adopters!
•!Engage customers throughout!
•!Continually test through iterations!
•! Have a clear vision !
•! Be ﬂexible about how you get there!
•! Craft a killer value proposition!
•! Focus, focus, focus!!
"Almost every client
I’ve ever worked for
who is seeking
greater market share
has had no clear
What’s most important for your startup? Context is key.!
There’s a ﬁnite amount of resource available!
Have I built something people want?!
•! “Fake it, before you bake it”!
•! Test & learn:!
–! Create a prototype!
–! Landing pages!
•! Start with the core features (MVP)!
•! Experiment, the web is your lab!
•! What will you measure?!
“You don’t need code to test a software
You’ve launched, now what?!
•! Don’t be a feature pusher!
•! 80% optimising, 20% new features!
•! Keep iterating!
•! Time to get investment/advisors/
•! Ongoing resources & costs!
•! Customer service/experience!
“It’s not iterative if you only do it once.”!
Stuart Eccles, Made by Many!
What is the one metric that matters?!
“Vanity metrics make you feel good but
don’t offer clear guidance on what to do.”!
Eric Ries, The Lean Startup!
1.!Learn often, fail fast and get out of
2.!Fake it before you make it.!
3.!Start small then scale up.!
5.!Don’t lose sight of the vision. !
6.!MVP: minimum awesome not awful. !
7.! The web is your lab, keep testing