Vortragworkshopscbfin 110321060607-phpapp01

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Vortragworkshopscbfin 110321060607-phpapp01

  1. 1. Social Media for Startups Bastian Koch @bastiankbx @keksbox ^bk #scb11 The New 10 Commandments.
  2. 2. Social Media for Startups Bastian Koch @bastiankbx @keksbox ^bk #scb11 Intro
  3. 3. ‣ > 50.000.000 User in Germany ‣ 90% use Search Engines and Katalogues ‣ 80% read Online Newspaper ‣ 60% appreciate eCommerce ‣ 50% are connected via social Networks ‣ 50% watch Films, listen to Online Radio Social Media for Startups
  4. 4. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und RisikenSocial Media for Startups ‣ Clouds ‣ Deals ‣ Mobile ‣ Local ‣ Social ‣ Interactive
  5. 5. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ Cloud Computing (dropbox, box.net) ‣ Software as a Service (mailchimp) ‣ CRM & Projekt Manangement (Basecamp, Yammer, Mite) ‣ Apps Social Media for Startups
  6. 6. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ How does it work? ‣ Discount / Affiliate ‣ Why does it work? ‣ Discount / Play instinct Social Media for Startups
  7. 7. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ Augmented Reality ‣ Mobile Marketing (SMS, MMS) ‣ Mobile Media (TV, Radio) ‣ Mobile Services (Tickets, Travel, Banking) ‣ Location Based Services Social Media for Startups
  8. 8. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ Best resuslts for local Search ‣ Direct Communication Social Media for Startups
  9. 9. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ Dialogue ‣ Word-of-Mouth ‣ Crowdsourcing ‣ Social Games, Apps Social Media for Startups
  10. 10. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ Aggregation ‣ Monitoring & Evaluation ‣ Branded Content ‣ People & Content related Marketing Social Media for Startups
  11. 11. Social Media for Startups ‣ Branding, Reputation, Loyalty ‣ Word-of-Mouth influence ‣ Search Engine Optimisation ‣ Research, Product Development ‣ PR, HR, Sales ‣ …
  12. 12. Social Media Marketing for Startups Social Media for Startups
  13. 13. Social Media for Startups
  14. 14. Social Media for Startups
  15. 15. Social Media for Startups
  16. 16. Social Media for Startups
  17. 17. Social Media for Startups
  18. 18. Social Media for Startups
  19. 19. Social Media for Startups
  20. 20. Social Media for Startups
  21. 21. Social Media for Startups
  22. 22. Social Media for Startups
  23. 23. ‣Define strategic objectives. ‣Choose and brand profiles. ‣Listen and learn. ‣Connect and interact. ‣Convince with information and emotion ‣Communicate. Social Media for Startups
  24. 24. Social Media for Startups
  25. 25. Bastian Koch @bastiankbx @keksbox ^bk #scb11 Bastian Koch Geschäftsführung [ *] keksbox Simon-Dach-Straße 21 10245 Berlin Fon: 030 / 501 73 - 582 Mail: bastian at keksbox dot com Web: www.keksbox.com Social Media for Startups

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