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  • 1. Social Media for Startups Bastian Koch @bastiankbx @keksbox ^bk #scb11 The New 10 Commandments.
  • 2. Social Media for Startups Bastian Koch @bastiankbx @keksbox ^bk #scb11 Intro
  • 3. ‣ > 50.000.000 User in Germany ‣ 90% use Search Engines and Katalogues ‣ 80% read Online Newspaper ‣ 60% appreciate eCommerce ‣ 50% are connected via social Networks ‣ 50% watch Films, listen to Online Radio Social Media for Startups
  • 4. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und RisikenSocial Media for Startups ‣ Clouds ‣ Deals ‣ Mobile ‣ Local ‣ Social ‣ Interactive
  • 5. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ Cloud Computing (dropbox, box.net) ‣ Software as a Service (mailchimp) ‣ CRM & Projekt Manangement (Basecamp, Yammer, Mite) ‣ Apps Social Media for Startups
  • 6. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ How does it work? ‣ Discount / Affiliate ‣ Why does it work? ‣ Discount / Play instinct Social Media for Startups
  • 7. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ Augmented Reality ‣ Mobile Marketing (SMS, MMS) ‣ Mobile Media (TV, Radio) ‣ Mobile Services (Tickets, Travel, Banking) ‣ Location Based Services Social Media for Startups
  • 8. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ Best resuslts for local Search ‣ Direct Communication Social Media for Startups
  • 9. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ Dialogue ‣ Word-of-Mouth ‣ Crowdsourcing ‣ Social Games, Apps Social Media for Startups
  • 10. Bastian Koch @bastiankbx @keksbox ^bk Social Media Chancen und Risiken ‣ Aggregation ‣ Monitoring & Evaluation ‣ Branded Content ‣ People & Content related Marketing Social Media for Startups
  • 11. Social Media for Startups ‣ Branding, Reputation, Loyalty ‣ Word-of-Mouth influence ‣ Search Engine Optimisation ‣ Research, Product Development ‣ PR, HR, Sales ‣ …
  • 12. Social Media Marketing for Startups Social Media for Startups
  • 13. Social Media for Startups
  • 14. Social Media for Startups
  • 15. Social Media for Startups
  • 16. Social Media for Startups
  • 17. Social Media for Startups
  • 18. Social Media for Startups
  • 19. Social Media for Startups
  • 20. Social Media for Startups
  • 21. Social Media for Startups
  • 22. Social Media for Startups
  • 23. ‣Define strategic objectives. ‣Choose and brand profiles. ‣Listen and learn. ‣Connect and interact. ‣Convince with information and emotion ‣Communicate. Social Media for Startups
  • 24. Social Media for Startups
  • 25. Bastian Koch @bastiankbx @keksbox ^bk #scb11 Bastian Koch Geschäftsführung [ *] keksbox Simon-Dach-Straße 21 10245 Berlin Fon: 030 / 501 73 - 582 Mail: bastian at keksbox dot com Web: www.keksbox.com Social Media for Startups