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Social Media for Startups

The New 10 Commandments.

Bastian Koch
@bastiankbx
@keksbox ^bk

#scb11
Social Media for Startups

Intro

Bastian Koch
@bastiankbx
@keksbox ^bk

#scb11
Social Media for Startups

‣ > 50.000.000 User in Germany
‣ 90% use Search Engines and Katalogues
‣ 80% read Online Newspa...
Social Media Chancen und Startups
Social Media for Risiken

‣ Clouds

‣ Local

‣ Deals

‣ Social

‣ Mobile

‣ Interactive
...
Social Media Chancen und Startups
Social Media for Risiken

‣ Cloud Computing (dropbox, box.net)
‣ Software as a Service (...
Social Media Chancen und Startups
Social Media for Risiken

‣ How does it work?
‣ Discount / Affiliate
‣ Why does it work?...
Social Media Chancen und Startups
Social Media for Risiken

‣ Augmented Reality
‣ Mobile Marketing (SMS, MMS)
‣ Mobile Med...
Social Media Chancen und Startups
Social Media for Risiken

‣ Best resuslts for local Search

‣ Direct Communication

Bast...
Social Media Chancen und Startups
Social Media for Risiken

‣ Dialogue
‣ Word-of-Mouth
‣ Crowdsourcing

‣ Social Games, Ap...
Social Media Chancen und Startups
Social Media for Risiken

‣ Aggregation

‣ Monitoring & Evaluation
‣ Branded Content
‣ P...
Social Media for Startups

‣ Branding, Reputation, Loyalty
‣ Word-of-Mouth influence
‣ Search Engine Optimisation
‣ Resear...
Social Media for Startups

Social Media Marketing for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups
Social Media for Startups

‣Define strategic objectives.
‣Choose and brand profiles.
‣Listen and learn.
‣Connect and inter...
Social Media for Startups
Social Media for Startups

Bastian Koch
Geschäftsführung
[ *] keksbox
Simon-Dach-Straße 21
10245 Berlin
Fon: 030 / 501 73 ...
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Transcript of "Vortragworkshopscbfin 110321060607-phpapp01"

  1. 1. Social Media for Startups The New 10 Commandments. Bastian Koch @bastiankbx @keksbox ^bk #scb11
  2. 2. Social Media for Startups Intro Bastian Koch @bastiankbx @keksbox ^bk #scb11
  3. 3. Social Media for Startups ‣ > 50.000.000 User in Germany ‣ 90% use Search Engines and Katalogues ‣ 80% read Online Newspaper ‣ 60% appreciate eCommerce ‣ 50% are connected via social Networks ‣ 50% watch Films, listen to Online Radio
  4. 4. Social Media Chancen und Startups Social Media for Risiken ‣ Clouds ‣ Local ‣ Deals ‣ Social ‣ Mobile ‣ Interactive Bastian Koch @bastiankbx @keksbox ^bk
  5. 5. Social Media Chancen und Startups Social Media for Risiken ‣ Cloud Computing (dropbox, box.net) ‣ Software as a Service (mailchimp) ‣ CRM & Projekt Manangement (Basecamp, Yammer, Mite) ‣ Apps Bastian Koch @bastiankbx @keksbox ^bk
  6. 6. Social Media Chancen und Startups Social Media for Risiken ‣ How does it work? ‣ Discount / Affiliate ‣ Why does it work? ‣ Discount / Play instinct Bastian Koch @bastiankbx @keksbox ^bk
  7. 7. Social Media Chancen und Startups Social Media for Risiken ‣ Augmented Reality ‣ Mobile Marketing (SMS, MMS) ‣ Mobile Media (TV, Radio) ‣ Mobile Services (Tickets, Travel, Banking) ‣ Location Based Services Bastian Koch @bastiankbx @keksbox ^bk
  8. 8. Social Media Chancen und Startups Social Media for Risiken ‣ Best resuslts for local Search ‣ Direct Communication Bastian Koch @bastiankbx @keksbox ^bk
  9. 9. Social Media Chancen und Startups Social Media for Risiken ‣ Dialogue ‣ Word-of-Mouth ‣ Crowdsourcing ‣ Social Games, Apps Bastian Koch @bastiankbx @keksbox ^bk
  10. 10. Social Media Chancen und Startups Social Media for Risiken ‣ Aggregation ‣ Monitoring & Evaluation ‣ Branded Content ‣ People & Content related Marketing Bastian Koch @bastiankbx @keksbox ^bk
  11. 11. Social Media for Startups ‣ Branding, Reputation, Loyalty ‣ Word-of-Mouth influence ‣ Search Engine Optimisation ‣ Research, Product Development ‣ PR, HR, Sales ‣ …
  12. 12. Social Media for Startups Social Media Marketing for Startups
  13. 13. Social Media for Startups
  14. 14. Social Media for Startups
  15. 15. Social Media for Startups
  16. 16. Social Media for Startups
  17. 17. Social Media for Startups
  18. 18. Social Media for Startups
  19. 19. Social Media for Startups
  20. 20. Social Media for Startups
  21. 21. Social Media for Startups
  22. 22. Social Media for Startups
  23. 23. Social Media for Startups ‣Define strategic objectives. ‣Choose and brand profiles. ‣Listen and learn. ‣Connect and interact. ‣Convince with information and emotion ‣Communicate.
  24. 24. Social Media for Startups
  25. 25. Social Media for Startups Bastian Koch Geschäftsführung [ *] keksbox Simon-Dach-Straße 21 10245 Berlin Fon: 030 / 501 73 - 582 Mail: bastian at keksbox dot com Web: www.keksbox.com Bastian Koch @bastiankbx @keksbox ^bk #scb11
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