Viralvideo 101227210802-phpapp02
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Some of the Slideshare Presentations I have uploaded were developed by others. They are all worth a look. I am Stephen Darori on Linkedin. If you think we have Synergy now or may have in the future, ...

Some of the Slideshare Presentations I have uploaded were developed by others. They are all worth a look. I am Stephen Darori on Linkedin. If you think we have Synergy now or may have in the future, please send me an invitation to connect on Linkedin. I will never IDK an invitation

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  • That way, every opportunity that relies on user invitation, choice, engagement and advocacy will increase the probability of an impact being an impact against the brand's target group.
  • http://www.youtube.com/watch?v=ZUBQknWUEYU&feature=player_embedded
  • http://viralvideochart.unrulymedia.com/dailymotion/heineken_walkin_fridge?id=x80j7ghttp://www.youtube.com/watch?v=lAl28d6tbko
  • BUDLIGHT_ WHASSUP COMMERCIAL

Viralvideo 101227210802-phpapp02 Presentation Transcript

  • 1. THE SHORT ANSWER IS NO.
  • 2. NOW THE LONG ANSWER…. WHILE THERE IS NO SURE-FIRE RECIPE FOR CREATING A SUCCESSFUL VIRAL VIDEO, HERE ARE A 10 ELEMENTS OF SUCCESS TO MAXIMIZE YOUR CHANCES
  • 3. 1 TARGETING NEEDS TO BE BAKED IN AT THE CONTENT CREATION STAGE, NOT TACKED ON DURING THE MEDIA PLANNING PROCESS.
  • 4. 2 HOOK THE AUDIENCE IN THE FIRST 20 SECONDS!
  • 5. 3 HIGH NEWS VALUE AND TIMING RELEVANCE INCREASES CAMPAIGN’S VIRAL POTENTIAL.
  • 6. 4 CAN BE BRANDED BUT MUST BE WORTH SHARING AND TALKING ABOUT.
  • 7. 5 MUST BE UNIVERSAL . IT MUST BE ENTERTAINING TO THE MASSES.
  • 8. 6 THE COMEDY IS IN THE DIFFERENCE. CONTENT MUST BE FUNNY, AUTHENTIC AND UNEXPECTED.
  • 9. 7 ONE MEMORABLE LINE IS A MUST-HAVE FOR SOMETHING TO REALLY CATCH ON AND GO VIRAL! WHERE IS THE BEEF?
  • 10. 8 INCLUDE ELEMENTS THAT ARE EASY TO DUPLICATE OR REMIX, ALLOWING VIEWERS TO MAKE THEIR OWN PARODIES AND ENGAGE WITH THE BRAND.
  • 11. 9 CREATE A COMPELLING, ATTENTION-GRABBING TITLE, RELEVANT TAGS THAT INCLUDE ALREADY WIDELY-SEARCHED KEY TERMS, AND AN INTERESTING DESCRIPTION.
  • 12. 10 SEED THE VIDEO TO INFLUENCERS, BLOGGERS AND JOURNALISTS FOR WHOM YOUR CONTENT WILL BE MOST-RELEVANT. MARKET IT VIA SEARCH AND DISPLAY ADS.
  • 13. GOOD LUCK!