THE SHORT ANSWER IS NO.
NOW THE LONG ANSWER….
WHILE THERE IS NO SURE-FIRE
RECIPE FOR CREATING A
SUCCESSFUL VIRAL VIDEO, HERE
ARE A 10 ELEMENTS OF ...
1TARGETING NEEDS TO BE BAKED IN AT THE CONTENT CREATION STAGE, NOT
TACKED ON DURING THE MEDIA PLANNING PROCESS.
2HOOK THE AUDIENCE IN THE FIRST 20 SECONDS!
3HIGH NEWS VALUE AND TIMING RELEVANCE INCREASES CAMPAIGN’S VIRAL
POTENTIAL.
4CAN BE BRANDED BUT MUST BE WORTH SHARING AND TALKING ABOUT.
5MUST BE UNIVERSAL . IT MUST BE ENTERTAINING TO THE MASSES.
6THE COMEDY IS IN THE DIFFERENCE. CONTENT MUST BE FUNNY, AUTHENTIC AND
UNEXPECTED.
WHERE IS THE BEEF?
7ONE MEMORABLE LINE IS A MUST-HAVE FOR SOMETHING TO REALLY CATCH ON AND GO
VIRAL!
8INCLUDE ELEMENTS THAT ARE EASY TO DUPLICATE OR REMIX, ALLOWING VIEWERS TO
MAKE THEIR OWN PARODIES AND ENGAGE WITH THE BRA...
9CREATE A COMPELLING, ATTENTION-GRABBING TITLE, RELEVANT TAGS THAT INCLUDE
ALREADY WIDELY-SEARCHED KEY TERMS, AND AN INTER...
10SEED THE VIDEO TO INFLUENCERS, BLOGGERS AND JOURNALISTS FOR WHOM
YOUR CONTENT WILL BE MOST-RELEVANT. MARKET IT VIA SEARC...
GOOD LUCK!
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  • That way, every opportunity that relies on user invitation, choice, engagement and advocacy will increase the probability of an impact being an impact against the brand's target group.
  • http://www.youtube.com/watch?v=ZUBQknWUEYU&feature=player_embedded
  • http://viralvideochart.unrulymedia.com/dailymotion/heineken_walkin_fridge?id=x80j7ghttp://www.youtube.com/watch?v=lAl28d6tbko
  • BUDLIGHT_ WHASSUP COMMERCIAL
  • Viralvideo 101227210802-phpapp02 (1)

    1. 1. THE SHORT ANSWER IS NO.
    2. 2. NOW THE LONG ANSWER…. WHILE THERE IS NO SURE-FIRE RECIPE FOR CREATING A SUCCESSFUL VIRAL VIDEO, HERE ARE A 10 ELEMENTS OF SUCCESS TO MAXIMIZE YOUR CHANCES
    3. 3. 1TARGETING NEEDS TO BE BAKED IN AT THE CONTENT CREATION STAGE, NOT TACKED ON DURING THE MEDIA PLANNING PROCESS.
    4. 4. 2HOOK THE AUDIENCE IN THE FIRST 20 SECONDS!
    5. 5. 3HIGH NEWS VALUE AND TIMING RELEVANCE INCREASES CAMPAIGN’S VIRAL POTENTIAL.
    6. 6. 4CAN BE BRANDED BUT MUST BE WORTH SHARING AND TALKING ABOUT.
    7. 7. 5MUST BE UNIVERSAL . IT MUST BE ENTERTAINING TO THE MASSES.
    8. 8. 6THE COMEDY IS IN THE DIFFERENCE. CONTENT MUST BE FUNNY, AUTHENTIC AND UNEXPECTED.
    9. 9. WHERE IS THE BEEF? 7ONE MEMORABLE LINE IS A MUST-HAVE FOR SOMETHING TO REALLY CATCH ON AND GO VIRAL!
    10. 10. 8INCLUDE ELEMENTS THAT ARE EASY TO DUPLICATE OR REMIX, ALLOWING VIEWERS TO MAKE THEIR OWN PARODIES AND ENGAGE WITH THE BRAND.
    11. 11. 9CREATE A COMPELLING, ATTENTION-GRABBING TITLE, RELEVANT TAGS THAT INCLUDE ALREADY WIDELY-SEARCHED KEY TERMS, AND AN INTERESTING DESCRIPTION.
    12. 12. 10SEED THE VIDEO TO INFLUENCERS, BLOGGERS AND JOURNALISTS FOR WHOM YOUR CONTENT WILL BE MOST-RELEVANT. MARKET IT VIA SEARCH AND DISPLAY ADS.
    13. 13. GOOD LUCK!
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