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Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
Viralvideo 101227210802-phpapp02 (1)
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Viralvideo 101227210802-phpapp02 (1)

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  • That way, every opportunity that relies on user invitation, choice, engagement and advocacy will increase the probability of an impact being an impact against the brand's target group.
  • http://www.youtube.com/watch?v=ZUBQknWUEYU&feature=player_embedded
  • http://viralvideochart.unrulymedia.com/dailymotion/heineken_walkin_fridge?id=x80j7ghttp://www.youtube.com/watch?v=lAl28d6tbko
  • BUDLIGHT_ WHASSUP COMMERCIAL
  • Transcript

    • 1. THE SHORT ANSWER IS NO.
    • 2. NOW THE LONG ANSWER…. WHILE THERE IS NO SURE-FIRE RECIPE FOR CREATING A SUCCESSFUL VIRAL VIDEO, HERE ARE A 10 ELEMENTS OF SUCCESS TO MAXIMIZE YOUR CHANCES
    • 3. 1TARGETING NEEDS TO BE BAKED IN AT THE CONTENT CREATION STAGE, NOT TACKED ON DURING THE MEDIA PLANNING PROCESS.
    • 4. 2HOOK THE AUDIENCE IN THE FIRST 20 SECONDS!
    • 5. 3HIGH NEWS VALUE AND TIMING RELEVANCE INCREASES CAMPAIGN’S VIRAL POTENTIAL.
    • 6. 4CAN BE BRANDED BUT MUST BE WORTH SHARING AND TALKING ABOUT.
    • 7. 5MUST BE UNIVERSAL . IT MUST BE ENTERTAINING TO THE MASSES.
    • 8. 6THE COMEDY IS IN THE DIFFERENCE. CONTENT MUST BE FUNNY, AUTHENTIC AND UNEXPECTED.
    • 9. WHERE IS THE BEEF? 7ONE MEMORABLE LINE IS A MUST-HAVE FOR SOMETHING TO REALLY CATCH ON AND GO VIRAL!
    • 10. 8INCLUDE ELEMENTS THAT ARE EASY TO DUPLICATE OR REMIX, ALLOWING VIEWERS TO MAKE THEIR OWN PARODIES AND ENGAGE WITH THE BRAND.
    • 11. 9CREATE A COMPELLING, ATTENTION-GRABBING TITLE, RELEVANT TAGS THAT INCLUDE ALREADY WIDELY-SEARCHED KEY TERMS, AND AN INTERESTING DESCRIPTION.
    • 12. 10SEED THE VIDEO TO INFLUENCERS, BLOGGERS AND JOURNALISTS FOR WHOM YOUR CONTENT WILL BE MOST-RELEVANT. MARKET IT VIA SEARCH AND DISPLAY ADS.
    • 13. GOOD LUCK!

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