THE SHORT ANSWER IS NO.
NOW THE LONG ANSWER….
WHILE THERE IS NO SURE-FIRE
RECIPE FOR CREATING A
SUCCESSFUL VIRAL VIDEO, HERE
ARE A 10 ELEMENTS OF ...
1

TARGETING NEEDS TO BE BAKED IN AT THE CONTENT CREATION STAGE, NOT

TACKED ON DURING THE MEDIA PLANNING PROCESS.
2

HOOK THE AUDIENCE IN THE FIRST 20 SECONDS!
3

HIGH NEWS VALUE AND TIMING RELEVANCE INCREASES CAMPAIGN’S VIRAL

POTENTIAL.
4

CAN BE BRANDED BUT MUST BE WORTH SHARING AND TALKING ABOUT.
5

MUST BE UNIVERSAL . IT MUST BE ENTERTAINING TO THE MASSES.
6

THE COMEDY IS IN THE DIFFERENCE. CONTENT MUST BE FUNNY, AUTHENTIC AND

UNEXPECTED.
7

ONE MEMORABLE LINE IS A MUST-HAVE FOR SOMETHING TO REALLY CATCH ON AND GO

VIRAL!

WHERE IS THE BEEF?
8

INCLUDE ELEMENTS THAT ARE EASY TO DUPLICATE OR REMIX, ALLOWING VIEWERS TO

MAKE THEIR OWN PARODIES AND ENGAGE WITH THE ...
9

CREATE A COMPELLING, ATTENTION-GRABBING TITLE, RELEVANT TAGS THAT INCLUDE

ALREADY WIDELY-SEARCHED KEY TERMS, AND AN IN...
10

SEED THE VIDEO TO INFLUENCERS, BLOGGERS AND JOURNALISTS FOR WHOM

YOUR CONTENT WILL BE MOST-RELEVANT. MARKET IT VIA SE...
GOOD LUCK!
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  • That way, every opportunity that relies on user invitation, choice, engagement and advocacy will increase the probability of an impact being an impact against the brand's target group.
  • http://www.youtube.com/watch?v=ZUBQknWUEYU&feature=player_embedded
  • http://viralvideochart.unrulymedia.com/dailymotion/heineken_walkin_fridge?id=x80j7ghttp://www.youtube.com/watch?v=lAl28d6tbko
  • BUDLIGHT_ WHASSUP COMMERCIAL
  • Viralvideo 101227210802-phpapp02 (1)

    1. 1. THE SHORT ANSWER IS NO.
    2. 2. NOW THE LONG ANSWER…. WHILE THERE IS NO SURE-FIRE RECIPE FOR CREATING A SUCCESSFUL VIRAL VIDEO, HERE ARE A 10 ELEMENTS OF SUCCESS TO MAXIMIZE YOUR CHANCES
    3. 3. 1 TARGETING NEEDS TO BE BAKED IN AT THE CONTENT CREATION STAGE, NOT TACKED ON DURING THE MEDIA PLANNING PROCESS.
    4. 4. 2 HOOK THE AUDIENCE IN THE FIRST 20 SECONDS!
    5. 5. 3 HIGH NEWS VALUE AND TIMING RELEVANCE INCREASES CAMPAIGN’S VIRAL POTENTIAL.
    6. 6. 4 CAN BE BRANDED BUT MUST BE WORTH SHARING AND TALKING ABOUT.
    7. 7. 5 MUST BE UNIVERSAL . IT MUST BE ENTERTAINING TO THE MASSES.
    8. 8. 6 THE COMEDY IS IN THE DIFFERENCE. CONTENT MUST BE FUNNY, AUTHENTIC AND UNEXPECTED.
    9. 9. 7 ONE MEMORABLE LINE IS A MUST-HAVE FOR SOMETHING TO REALLY CATCH ON AND GO VIRAL! WHERE IS THE BEEF?
    10. 10. 8 INCLUDE ELEMENTS THAT ARE EASY TO DUPLICATE OR REMIX, ALLOWING VIEWERS TO MAKE THEIR OWN PARODIES AND ENGAGE WITH THE BRAND.
    11. 11. 9 CREATE A COMPELLING, ATTENTION-GRABBING TITLE, RELEVANT TAGS THAT INCLUDE ALREADY WIDELY-SEARCHED KEY TERMS, AND AN INTERESTING DESCRIPTION.
    12. 12. 10 SEED THE VIDEO TO INFLUENCERS, BLOGGERS AND JOURNALISTS FOR WHOM YOUR CONTENT WILL BE MOST-RELEVANT. MARKET IT VIA SEARCH AND DISPLAY ADS.
    13. 13. GOOD LUCK!
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