Viralvideo 101227210802-phpapp02 (1)
Upcoming SlideShare
Loading in...5
×
 

Some of the Slideshare Presentations were not created by me. They are all great and worth looking at. I am Stephen Darori on Linkedin. If you think we have some Synergy now or in the future., do send ...

Some of the Slideshare Presentations were not created by me. They are all great and worth looking at. I am Stephen Darori on Linkedin. If you think we have some Synergy now or in the future., do send me an invitation to connect.

Statistics

Views

Total Views
95
Views on SlideShare
95
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution-NoDerivs LicenseCC Attribution-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • That way, every opportunity that relies on user invitation, choice, engagement and advocacy will increase the probability of an impact being an impact against the brand's target group.
  • http://www.youtube.com/watch?v=ZUBQknWUEYU&feature=player_embedded
  • http://viralvideochart.unrulymedia.com/dailymotion/heineken_walkin_fridge?id=x80j7ghttp://www.youtube.com/watch?v=lAl28d6tbko
  • BUDLIGHT_ WHASSUP COMMERCIAL

Viralvideo 101227210802-phpapp02 (1) Viralvideo 101227210802-phpapp02 (1) Presentation Transcript

  • THE SHORT ANSWER IS NO.
  • NOW THE LONG ANSWER…. WHILE THERE IS NO SURE-FIRE RECIPE FOR CREATING A SUCCESSFUL VIRAL VIDEO, HERE ARE A 10 ELEMENTS OF SUCCESS TO MAXIMIZE YOUR CHANCES
  • 1 TARGETING NEEDS TO BE BAKED IN AT THE CONTENT CREATION STAGE, NOT TACKED ON DURING THE MEDIA PLANNING PROCESS.
  • 2 HOOK THE AUDIENCE IN THE FIRST 20 SECONDS!
  • 3 HIGH NEWS VALUE AND TIMING RELEVANCE INCREASES CAMPAIGN’S VIRAL POTENTIAL.
  • 4 CAN BE BRANDED BUT MUST BE WORTH SHARING AND TALKING ABOUT.
  • 5 MUST BE UNIVERSAL . IT MUST BE ENTERTAINING TO THE MASSES.
  • 6 THE COMEDY IS IN THE DIFFERENCE. CONTENT MUST BE FUNNY, AUTHENTIC AND UNEXPECTED.
  • 7 ONE MEMORABLE LINE IS A MUST-HAVE FOR SOMETHING TO REALLY CATCH ON AND GO VIRAL! WHERE IS THE BEEF?
  • 8 INCLUDE ELEMENTS THAT ARE EASY TO DUPLICATE OR REMIX, ALLOWING VIEWERS TO MAKE THEIR OWN PARODIES AND ENGAGE WITH THE BRAND.
  • 9 CREATE A COMPELLING, ATTENTION-GRABBING TITLE, RELEVANT TAGS THAT INCLUDE ALREADY WIDELY-SEARCHED KEY TERMS, AND AN INTERESTING DESCRIPTION.
  • 10 SEED THE VIDEO TO INFLUENCERS, BLOGGERS AND JOURNALISTS FOR WHOM YOUR CONTENT WILL BE MOST-RELEVANT. MARKET IT VIA SEARCH AND DISPLAY ADS.
  • GOOD LUCK!