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    Usingsocialmediamarketingforbusiness 100926120731-phpapp02 (1) Usingsocialmediamarketingforbusiness 100926120731-phpapp02 (1) Presentation Transcript

    • Catch More Clients With A Website For Business For further help, contact us at: http://www.axsystechgroup.com
    • Provides: •Website Design and Development Services •Premium Website Hosting •E-Marketing Services (including SEO and SMM) Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •  Anyone with an:  Looking to bring more traffic to it ◦ Information website ◦ Online store ◦ Blog Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    • Traditional Blocker People Don’t Want To Be Bothered! Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    • 1. 2. 3. 4. Potential clients meet you and your employees before your business Create Online buzz of your products or services 5. Referrals and recommendation of your services/products is much more natural 6. 7. Customers come to you because you’re the expert Brand your business via your content, 365 days per year Sell to Global markets Create Global Alliances 8. Watch your competition Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •  Which social websites should you use? ◦ YouTube.com and Blip.tv for Video ◦ SlideShare.net for sharing presentations ◦ iTunes for sharing podcasts ◦ Flickr for sharing images or photos Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •      Customers find you You no longer have to do as much traditional marketing anymore Adds to your SEO ranking Presents your branding, ideas, information, without any direct marketing Customers get to know you and your products before even seeing your website Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    • Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    • Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •    Very professional place to gain visibility for your professional achievements and connect with other professionals Great place to scope out the competition On the opposite side of the social spectrum Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •       Complete your profile If you want others to connect, provide your email address Become TopLinked and a LION List all of your past career history and accomplishments List your affiliations and accreditations Use Public Profile with specific username Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    • Keywords help with SEO Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •  TopLinked.com helps you: ◦ Build up your connections fast ◦ Send you new connections every few weeks  Become a LinkedIn Open Networker (LION) ◦ Signals that you are open to new connections ◦ Signals that you will not report anyone using “I don’t know this user” Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •  Export your connections to your Newsletter, CRM, Outlook Contacts, and Spreadsheets for Mailings and Marketing Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •     Some are great for connecting with others and some are not Chances are, you will find several for your industry Use them to bounce ideas, connect with others, ask questions, or provide links to your blog postings or events Don’t promote yourself, services, or business Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •    Allows you to put your best face forward Provides a way for your potential clients to get to know your company through you and the people that work for you Facebook allows you to show your: ◦ Family, friends, photos, links, events  Within top 5% of all Google searches Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    • Appears on your friends’ feeds Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    • 1. 2. 3. 4. “Only have one chance to create your name, so make it a good one” As an example, view ours at: http://facebook.axsystechgroup.com Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •    Immediately tell your friends, family, and employees to like your page Whenever you connect with someone new, send them to your page and ask them to like the page Make your pages interactive and allow your fans to interact with each other Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •         Can send updates to fans Can invite friends and fans to your events Can ask friends and fans to participate in your conversations Can ask friends and fans to join your groups Can create multiple pages Can advertise your pages using other means Feed your blog or rss feeds to your profile and/or page Post your images, videos, slides, podcasts, etc. Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •    Groups also allow participation Groups are less interactive, but provide better way to categorize specific types of users Most companies support both  Examples: ◦ ◦ ◦ ◦ ◦ Global Social Marketing Business & Social Networks PHP User Group Website Designers Twitter Group Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •     Create a facebook badge for either your profile, your page, or both Include your facebook URLs in your email and support group signatures Place your facebook badges on your website and your blog Add your other social badges to your facebook profile Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •  Tips provided by Mari Smith (WhyFaceBook.com) 1. 2. 3. 4. 5. 6. 7.  Update Your Status Review News Feed and Provide Comments Optionally, Acknowledge Birthdays Review Requests Review Notifications Review Your Profile Check emails You can also take time to do other things, but those are up to you Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •  In a Nutshell: Allows you to answer the question: ◦ “What Are You Doing?” ◦ Is It Micro-blogging or Micro-Stalking?    Allows you to follow anyone you find interesting Allows others to follow you Very much like an in-person social gathering with no time or space boundaries Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •      Says everything about you in 140 characters Place for your website or blog Use it wisely Make use of a background, colors, fonts ALWAYS USE YOUR OWN ICON or PHOTO – can even use animated GIF in the icon Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •      Use 140 Characters Use hash (#) for tracking Use @ symbol to reply to someone Use D or DM in first character, followed by account name to send direct message to someone Use “RT @accountname: ” followed by quote to retweet someone’s tweet Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    • Jobs Education Suggestions Sharing News Customer Support & Praise Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •  Tools exist to shrink long URLs: ◦ Ow.ly ◦ Tinyurl.com  Can also be tracked using: ◦ Hootsuite.com ◦ TwitPwr.com Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    • Don’t Forget To Add Twitter To Your Blog or Website Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •         Sprinkle your content across the Internet Link to it from your website pages or blog Blog about your content Connect with others on LinkedIn Send them to your other social networks Share your content, digg it, and bookmark it Tweet about it and get others to digg it too Lastly, use Ping.fm or Hootsuite.com to update all of your social networks with one message Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com
    •  Chat With Us Live At:  Read Our Blog At: ◦ www.AxsysTechGroup.com ◦ Blog.AxsysTechGroup.com  Follow Us On Twitter:  Become A Fan On Facebook:  Digg With Us At: ◦ Twitter.com/AxsysTechGroup ◦ Facebook.AxsysTechGroup.com ◦ Digg.com/users/axsystechgroup  Call Us At: ◦ 954-499-5594 Call Us at 954-499-5594 or Visit Us at AxsysTechGroup.com