Twitter for business
By Andy & Sara Headworth
What is Twitter?
Why Twitter has become
so important so quickly
Why your business
needs to take note
How to get started
Which Twitter tools
and applications you
Real life example
with someone in this
What is Twitter?
Twitter is a free social networking and micro-blogging service that enables its
users to send and read messages known as tweets. Tweets are text-based posts
of up to 140 characters displayed on the author's profile page and delivered to
the author's subscribers who are known as followers. Senders can restrict
delivery to those in their circle of friends or, by default, allow open access.
Twitter for business is not about……
sharing what you had for lunch today
wasting your time
about following what all the celebrities are doing each day
tweeting the daily news feed from your relevant industry
tweeting endless “buy my product/service” links
Twitter for business is about…….
• building your brand
developing your business network
gaining new knowledge
listening to your customers
Why Twitter has become so important
• 7 Million users
• 6,000 SME’s using every day in UK
• 47% 18-34 age group
• 31% 35-49 age group
• 21% 50plus age group
• 40% US vs 60% International
Twitter reached 23 million unique
users in June
according to Compete, which was a 16 percent growth compared to May.
12 Big Twitter Questions
1. Will Twitter change the way you work?
2. Will traditional marketing die?
3. Are there now new rules of business because of Twitter?
4. Is newspaper advertising dead?
5. Will your staff need to spend all their time on Twitter?
6. Are you too busy for Twitter?
7. Is Twitter just for my kids?
8. Isn’t Twitter just a fad, surely it won’t last long?
9. Will Twitter instantly bring you business?
10. Shouldn’t we wait and ‘just see what happens’ with Twitter?
11. If we start using Twitter for business, won’t people criticise us?
12. Can Twitter add value to our business?
12 Big Twitter Answers
Of key relevance to a business
considering using Twitter
Audiences aged above 25 have experienced a huge 84%
growth in Twitter adoption over the past 6 months
20% growth happening within the 55+ age range
Isn’t this your customer / client base?
Ten reasons to use Twitter for business
4. Notify customers immediately
5. Promote latest news
6. Find prospective corporate clients
7. Get feedback
8. Make friends with your peers
9. Track your competitors
10. SEO – your @name – inbound links – Google
Know your end goals before you start
Twitter is a powerful tool that can provide you access to a whole new
world!. From networking to participating in stimulating conversations to
building your brand and having some fun , you will get more out of
Twitter if you begin with a goal in mind.
My goals on Twitter are:
Expand my network, by engaging with like minded people
Promote my brand (website, blog etc)
Identify potential business opportunities
Find new sources of knowledge (people and websites etc)
Sharing expertise , knowledge and opinion
Have some fun
Fill in the bio
AND upload a
Make sure you
Use one of the
Tweet: an update message with a maximum length of 140
characters, visible by everyone including Google
Following: you see the tweets when people you follow update
Followers: they see your tweets when you update Twitter
@replies: you reply with @username, and engage in
Direct Messages: if you follow each other, you can send
private direct messages to each other – DM’s
# hashtags: allows you to create categories, groups or topics
for tweets that others can use as well
How to make sure you get people following you
You must have a photo (or logo) as your image
Your bio must be complete – it is searchable
Understand the dynamics of Twitter – don’t sell, share
b) Re-Tweet (RT)
c) Help Tweet
d) Postman Tweet
e) Smiley Tweet - entertain
f) Finally the ‘you’ tweet
5. Engage with your followers
6. Don’t be afraid to disagree or comment
7. Develop a tweeting strategy
8. Keep message consistent
9. Be interesting NOT boring
10. Use other media – photos or video
1. Twittersearch .com– the primary twitter search tool
2. Twitter peoplesearch.com - Twitter searches the “real names” people enter
in their bio fields, it’s a good place to begin your search.
3. Tweepz.com -Tweepz lets you limit searches to specific parts of Twitter’s
user information (like name, bio, and location), filter results by
follower/following numbers, location, and other extracted terms, and greatly
improves on the layout of the search results.
4. TweepSearch.com – TweepSearch lets you search by Twitter name or
location, or search a specific username to get a list of all friends and followers.
4. TwitDir.com – TwitDir is another search engine
5. Twellow .com– Nearly 6 million Twitter user profiles are indexed in Twellow
and placed into a huge number of categories. You can search the entire lot of
profiles, or confine searches to a single category.
6. wefollow.com - It is a directory of Twitter users organised by interests.
Alternatively you can of course just x-ray Twitter with Google - put into
site:twitter.com "add what you want to search for here"
Who do YOU follow and WHY?
At the beginning…………..anyone!!
As your numbers grow, you need to be more selective:
• Would you follow anyone, anywhere just because they followed you?
• MLM, Porn, dating sites, geeks, quoters etc
• Do you know what you like reading on twitter?
• Your industry, promotions, gossip, news, competitors etc?
• Would you follow people who keep trying to sell you something?
• Would you follow someone if they had no bio, photo and didn’t engage ( @reply)
• Would you be interested if all they do is sell their product/service?
Making Twitter Manageable
…and of course mobile phones
My Top 10 Tools for Twitter
manages the scheduling of your tweets
feeds an RSS feed into your Twitter stream. This is how you
can post your blog to Twitter automatically
allows you to share photographs easily on Twitter
automatically find you people to follow based on keywords
this great tool will tell you all the Re-Tweets (RT’s) on
Twitter for a specific URL. Great tracking tool for your URL’s
http://bit.ly/ - this converts URL’s into short URL’s (as there is a 140
character limit in Twitter.) It also tracks your tweets
http://mrtweet.com/ - your Personal Networking Assistant for Twitter,
helping you identify relevant followers, recommending you to other users
http://Tweetbeep.com – a tool that simply informs you when anyone is
talking about you on Twitter
Google alerts – (not just for Twitter here) Just an awesome tool that
searches Google and tells you when you are mentioned (whatever name
http://hashtags.org - allows you to create and track trends, keywords,
subjects or groups
http://140it.com/ - helps you get your tweets down to 140 characters!
Groups on Twitter
www.tweetworks.com - The best of the bunch because it’s so quick
and easy to setup a group. Another good option is the ability to post
messages just to your group or to the group and the public Twitter
timeline at the same time.
Tweetdeck – create and track groups
Seismic Desktop - create and track groups
• The hashtag or #tag added to a tweet acts as way to create categories,
groups or topics for tweets that others can use as well.
• Create a hashtag by adding a hash symbol (#) to the front of an
appropriate keyword as you write your Twitter update (for example,
• Track the tagged conversations that interest you. Twitter updates that
include a valid hashtag are indexed at Hashtags.org, organized by tag, and
available as individual RSS feeds. This means that you don't have to be a
Twitter user to follow the conversation — it's visible to anyone.
• Let’s say a group of folks are attending a workshop and tweeting their
notes in real time. If everyone at that workshop were asked to add
something like #mkt101 to their tweets, everyone present or not can see
and share all the notes in one place.
Top 10 Today
This is why they are a trend
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