Tvc20128a 130124230429-phpapp01 (3)


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Tvc20128a 130124230429-phpapp01 (3)

  1. 1. Willix Halim Vice President of Growth & Analytics email: twitter: @willixh Growth With Data- Science You are here
  2. 2. This talk is compiled from posts by Andrew Chen, Mattan Griffel, Noah Kagan, Dave McClure, Matt Barrie as well as my own experience
  3. 3. There was HOTMAIL Hotmail
  4. 4. Sabeer Bhatia & Jack Smith set up Hotmail on July 4, 1996 Hotmail
  5. 5. And so IT WAS BORN $300,000 Hotmail
  6. 6. But the initial growth was marginal • Billboards • Radio Ads • TV Ads Hotmail
  7. 7. What about??? Hotmail
  8. 8. “PS:  I  love  you  .  Get  your   free e-mail  at  Hotmail”  at   the bottom of each-email Hotmail
  9. 9. Hotmail
  10. 10. 3,000 new users each day 6 months -> 1 million users Hotmail
  11. 11. 5 weeks later -> 2 million user mark
  12. 12. 1.5 years after launch, 12 million users ~$400,000,000 acq. *70 million internet users at the time Hotmail
  13. 13. HOTMAIL is not OUTLIER!!! Hotmail
  14. 14. Viddy & Social Cam
  15. 15. • 350m users in 6 years • 800m users in 8 years • 100m users in 45 days?!? Growth Scale
  16. 16. Many More
  17. 17. SO WHAT IS GROWTH HACKING??? Growth Hacking!!!
  18. 18. A Growth Hacker is a person whose true north is growth – Sean Ellis , Startup Marketing Blog Growth Hacker is the new VP of Marketing – Andrew Chen Growth Hacker are a hybrid of marketer and coder – Andrew Chen Growth Hacking!!!
  19. 19. New VP of Marketing GROWTH HACKER IS THE NEW VP OF MARKETING Growth hackers are a hybrid of marketer and coder, one who looks  at  the  traditional  question  of  “How  do  I  get  customers  for   my  product”  and  answers  with  A/B  tests,  landing  pages,  viral   factor, email deliverability, and Open Graph. On top of this, they layer the discipline of direct marketing, with its emphasis on quantitative measurement, scenario modeling via spreadsheets, and a lot of database queries. If a startup is a pre- product/market fit, growth hackers can make sure virality is embedded at the core of a product. After product/market fit, they  can  help  run  up  the  score  on  what’s  already  working.
  20. 20. Andrew wrote about AirBnb Growth Hacker Invented Airbnb “Post  to  Craiglist”  feature NO API!!! AirBnb Growth Hacker
  21. 21. Matt’s  Quote GROWTH HACKING IS BLEEDING EDGE - Matt Barrie The  bleeding  edge  today  is  Growth  Hacking  &  Data  Science,  and  it’s  where   statistics, computer science and marketing meet. Growth hacking quintessentially looks for platforms that provide one to many relationships (one to millions), and develops smart ways to harness them quickly. Tech companies are literally hiring rocket scientists to exploit these channels and acquire customers quickly before they get crowded and the advantage fades as they get costly or restricted. I have a VP Growth, but no VP  Marketing.  The  HBR  calls  Data  Science  “The  Sexiest  Job  of  the  21st Century”
  22. 22. Ok……And  Growth  Hacking  is??? =Virality =Landing Page Optimization =SEO Engineering =Email Marketing =Customer Resurrection =Customer Acquisition =Firehoses Integration =Behavioural Analysis =Competitor Analysis =Machine Learning Application =Gamification =AdSales / Affiliate Program / etc =Funnel Optimization =A/B TEST =Data Analytics At the end of the DAY, it is all about GROWTH hence THE REVENUE Growth Hacking!!!
  23. 23. And THAT is a Growth Team- Stanford Graduate - 4 University Medalists - All HD Average - 50% Phds - Quantum Physicist - Mechatronics Engineers - Software Engineers - Machine Learning Expert - Mathematician & Statistician - Electrical/Electronic Engineers - Product Development - Data Science - Fraud Detection - Customer Experience - Online Marketing Growth Team
  24. 24. Some Growth Hacking Stuffs @!!! Covering 234 countries, regions and territories 7 Million Users Growth Hacking!!!
  25. 25. Don’t  just  track  topline  and  bottom-line metrics!!! FUNNEL FUNNEL FUNNEL FUNNEL Funnel Visualization