Thescienceofretweets 090812205006-phpapp01

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Thescienceofretweets 090812205006-phpapp01

  1. 1. The Science of ReTweets Dan Zarrella Viral Marketing Scientist @DanZarrella
  2. 2. ReTweets change everything.
  3. 3. 9
  4. 4. ReTweets-per-Follower 10
  5. 5. Suggested Users are Less ReTweetable
  6. 6. ReTweeting = Link Sharing
  7. 7. Bit.ly is more ReTweetable than TinyURL
  8. 8. 20 Most ReTweetable Words 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. you twitter please retweet post blog social free media help 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. please retweet great social media 10 follow how to top blog post check out new blog post
  9. 9. Ask for the ReTweet
  10. 10. 20 Least ReTweetable Words 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. game going haha lol but watching work home night bed 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. well sleep gonna hey tomorrow tired some back bored listening
  11. 11. ReTweets Use Longer Words
  12. 12. ReTweets are “Smarter”
  13. 13. ReTweets are More Novel
  14. 14. ReTweets are Noun Heavy
  15. 15. ReTweets have More Punctuation
  16. 16. Semicolons are not ReTweetable
  17. 17. ReTweets are Less Emotional
  18. 18. ReTweets are Social and Concrete
  19. 19. Self Reference is not ReTweetable
  20. 20. News is ReTweetable
  21. 21. Men and Women ReTweet Differently
  22. 22. Timing is Everything
  23. 23. ReTweet Cascades
  24. 24. ReTweet Cascades • The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. • Social Proof. • Implicit Call-to-Action.
  25. 25. ReTweet Etiquette • • • • Leave room (100 chars). Do not start the ReTweet with an @ sign. Give credit. Try to keep as much of the original tweet intact as possible.
  26. 26. Thank You! @DanZarrella http://DanZarrella.com

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