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The Science of ReTweets
Dan Zarrella
Viral Marketing Scientist
@DanZarrella
ReTweets change everything.
9
ReTweets-per-Follower

10
Suggested Users are Less ReTweetable
ReTweeting = Link Sharing
Bit.ly is more ReTweetable than TinyURL
20 Most ReTweetable Words
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

you
twitter
please
retweet
post
blog
social
free
media
help

11....
Ask for the ReTweet
20 Least ReTweetable Words
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

game
going
haha
lol
but
watching
work
home
night
bed

11.
12.
1...
ReTweets Use Longer Words
ReTweets are “Smarter”
ReTweets are More Novel
ReTweets are Noun Heavy
ReTweets have More Punctuation
Semicolons are not ReTweetable
ReTweets are Less Emotional
ReTweets are Social and Concrete
Self Reference is not ReTweetable
News is ReTweetable
Men and Women ReTweet Differently
Timing is Everything
ReTweet Cascades
ReTweet Cascades

• The likelihood of a tweet being
ReTweeted increases dramatically each
time it is ReTweeted.
• Social P...
ReTweet Etiquette

•
•
•
•

Leave room (100 chars).
Do not start the ReTweet with an @ sign.
Give credit.
Try to keep as m...
Thank You!
@DanZarrella
http://DanZarrella.com
Thescienceofretweets 090812205006-phpapp01
Thescienceofretweets 090812205006-phpapp01
Thescienceofretweets 090812205006-phpapp01
Thescienceofretweets 090812205006-phpapp01
Thescienceofretweets 090812205006-phpapp01
Thescienceofretweets 090812205006-phpapp01
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Transcript of "Thescienceofretweets 090812205006-phpapp01"

  1. 1. The Science of ReTweets Dan Zarrella Viral Marketing Scientist @DanZarrella
  2. 2. ReTweets change everything.
  3. 3. 9
  4. 4. ReTweets-per-Follower 10
  5. 5. Suggested Users are Less ReTweetable
  6. 6. ReTweeting = Link Sharing
  7. 7. Bit.ly is more ReTweetable than TinyURL
  8. 8. 20 Most ReTweetable Words 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. you twitter please retweet post blog social free media help 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. please retweet great social media 10 follow how to top blog post check out new blog post
  9. 9. Ask for the ReTweet
  10. 10. 20 Least ReTweetable Words 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. game going haha lol but watching work home night bed 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. well sleep gonna hey tomorrow tired some back bored listening
  11. 11. ReTweets Use Longer Words
  12. 12. ReTweets are “Smarter”
  13. 13. ReTweets are More Novel
  14. 14. ReTweets are Noun Heavy
  15. 15. ReTweets have More Punctuation
  16. 16. Semicolons are not ReTweetable
  17. 17. ReTweets are Less Emotional
  18. 18. ReTweets are Social and Concrete
  19. 19. Self Reference is not ReTweetable
  20. 20. News is ReTweetable
  21. 21. Men and Women ReTweet Differently
  22. 22. Timing is Everything
  23. 23. ReTweet Cascades
  24. 24. ReTweet Cascades • The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. • Social Proof. • Implicit Call-to-Action.
  25. 25. ReTweet Etiquette • • • • Leave room (100 chars). Do not start the ReTweet with an @ sign. Give credit. Try to keep as much of the original tweet intact as possible.
  26. 26. Thank You! @DanZarrella http://DanZarrella.com
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