Thescienceofretweets 090812205006-phpapp01
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Some of the Slideshare Presentations were not created by me. They are all great and worth looking at. I am Stephen Darori on Linkedin. If you think we have some Synergy now or in the future., do send ...

Some of the Slideshare Presentations were not created by me. They are all great and worth looking at. I am Stephen Darori on Linkedin. If you think we have some Synergy now or in the future., do send me an invitation to connect.

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Thescienceofretweets 090812205006-phpapp01 Thescienceofretweets 090812205006-phpapp01 Presentation Transcript

  • The Science of ReTweets Dan Zarrella Viral Marketing Scientist @DanZarrella
  • ReTweets change everything.
  • 9
  • ReTweets-per-Follower 10
  • Suggested Users are Less ReTweetable
  • ReTweeting = Link Sharing
  • Bit.ly is more ReTweetable than TinyURL
  • 20 Most ReTweetable Words 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. you twitter please retweet post blog social free media help 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. please retweet great social media 10 follow how to top blog post check out new blog post
  • Ask for the ReTweet
  • 20 Least ReTweetable Words 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. game going haha lol but watching work home night bed 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. well sleep gonna hey tomorrow tired some back bored listening
  • ReTweets Use Longer Words
  • ReTweets are “Smarter”
  • ReTweets are More Novel
  • ReTweets are Noun Heavy
  • ReTweets have More Punctuation
  • Semicolons are not ReTweetable
  • ReTweets are Less Emotional
  • ReTweets are Social and Concrete
  • Self Reference is not ReTweetable
  • News is ReTweetable
  • Men and Women ReTweet Differently
  • Timing is Everything
  • ReTweet Cascades
  • ReTweet Cascades • The likelihood of a tweet being ReTweeted increases dramatically each time it is ReTweeted. • Social Proof. • Implicit Call-to-Action.
  • ReTweet Etiquette • • • • Leave room (100 chars). Do not start the ReTweet with an @ sign. Give credit. Try to keep as much of the original tweet intact as possible.
  • Thank You! @DanZarrella http://DanZarrella.com