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  • 1. Surprises in Facebook data
  • 2. PageLever measures a lot of Facebook data: • 700 Million Fans • 7,000+ Fan Pages Better Facebook Analytics by
  • 3. What we discovered in the data… (Several illustrations courtesy http://graphjam.com/) Better Facebook Analytics by
  • 4. How long does a status update stay in the Facebook newsfeed? Better Facebook Analytics by
  • 5. How long do Facebook posts last? Better Facebook Analytics by
  • 6. How we calculated this: http://pagelever.com/long-status-update-stay-facebook-newsfeed/ Better Facebook Analytics by
  • 7. What are Active Users on Facebook actually doing? Better Facebook Analytics by
  • 8. Better Facebook Analytics by
  • 9. How we calculated this: http://pagelever.com/2-daily-active-users-facebook-page-engagecontent/ Better Facebook Analytics by
  • 10. How much traffic do search engines send to your fan page? Better Facebook Analytics by
  • 11. Better Facebook Analytics by
  • 12. How we calculated this: http://pagelever.com/seo-facebook-google-bing-fan-pages-results/ Better Facebook Analytics by
  • 13. A few more things we discovered… Better Facebook Analytics by
  • 14. How effective are Facebook’s “Recommended Friends” suggestions for normal users? Better Facebook Analytics by
  • 15. Facebook's "Recommend a Friend" suggests Old friend you didn't realize used Facebook Jerk who bullied you throughout highschool Your Ex Better Facebook Analytics by
  • 16. For marketers? Better Facebook Analytics by
  • 17. Facebook's "Recommend a Friend" suggests Old friend you didn't realize used Facebook Jerk who bullied you throughout highschool Your Ex Jay Baer, Mari Smith, & Brian Solis Better Facebook Analytics by
  • 18. Who are a user’s Facebook friends? Better Facebook Analytics by
  • 19. Who are a user’s Facebook friends? Actual friends who they hang out with The Facebook Friend request was more conversation than the two of them had in highschool Better Facebook Analytics by
  • 20. How do people spend their time on Facebook? Better Facebook Analytics by
  • 21. Time Spent on Facebook 5 4.5 4 3.5 3 2.5 2 1.5 1 0.5 0 Throwing Sheep Tagging friends in Wondering why awkward photos that very attractive person I've never met wants to be my friend Better Facebook Analytics by
  • 22. What do Facebook users do when it snows? Better Facebook Analytics by
  • 23. What users do when it snows Go play in the snow Write a Facebook status update about it Better Facebook Analytics by
  • 24. What type of stories dominate the Facebook newsfeed? Better Facebook Analytics by
  • 25. Facebook Newsfeed Contains: Things I actually care about Farmville Better Facebook Analytics by
  • 26. What do normal users post about? Better Facebook Analytics by
  • 27. What do normal users post about? 50 45 40 35 30 25 20 15 10 5 0 Music Lyrics Happy Birthday! Complaining about Facebook Better Facebook Analytics by
  • 28. What do marketers post about? Better Facebook Analytics by
  • 29. What do marketers post about? 100 90 80 70 60 50 40 30 20 10 0 Happy Birthday! Complaining about Facebook Latest Apple Announcement Better Facebook Analytics by
  • 30. What happens when users forget to log out? Better Facebook Analytics by
  • 31. What users do when the previous user forgot to log out of Facebook Log out Write something embarassing Better Facebook Analytics by
  • 32. What’s the proper etiquette about Facebook events? Better Facebook Analytics by
  • 33. What replying "Maybe" to a Facebook Event really means Yes Maybe No Better Facebook Analytics by
  • 34. Better Facebook Analytics by
  • 35. So where do Facebook fans come from? Better Facebook Analytics by
  • 36. Where fans come from Legitimate marketing campaigns Some dude on Odesk or Fiverr Better Facebook Analytics by
  • 37. How do users respond when Facebook goes down? Better Facebook Analytics by
  • 38. Normal Users: What happens when Facebook goes down? 70 60 50 40 30 20 10 0 Frantically reload Facebook.com Google what "DNS failure" Get some real work done means Better Facebook Analytics by
  • 39. How do marketers respond when Facebook goes down? Better Facebook Analytics by
  • 40. Marketers: What happens when Facebook goes down? 100 90 80 70 60 50 40 30 20 10 0 Tweet about it Use the fully-working So that's why our Facebook mobile version and wonder page never got any likes! where everyone went Better Facebook Analytics by
  • 41. These customers trust PageLever for better Facebook Analytics: Measure your fan page at http://pagelever.com/ Better Facebook Analytics by